Rascasse Audience Intelligence

Tullamore Dew Target Market in United States

A data profile of the people who buy, follow and care about Tullamore Dew in United States — modelled from more than twelve digital signal sources. Tullamore Dew has an estimated audience of 336,408 people in United States.

#4713among Brand in United States#2368in Food & Beverages

The average Tullamore Dew fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tullamore Dew profile in United States.

Audience size
336K
in United States
Gender
32.8%♀
67.2% male
Age
38.6
average years
Country rank
#45562
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tullamore Dew

32.8% are female, 67.2% are male, average age 38.6.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Tullamore Dew audience in United States
MetricValue
Female32.8%
Male67.2%
Average age38.6
Estimated audience size336,408
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Tullamore Dew audience in United States
Age bracketShare%
16-1916%
20-2924%
30-3924%
40-4918%
50+18%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Tullamore Dew audience comes from United States.

Worldwide audience distribution share by country for Tullamore Dew
CountryShare
United States30.6%
Germany13.3%
Poland6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tullamore Dew audience in United States is strongest.

Fig. 05

Top regions by affinity

Tullamore Dew customers by region in United States
#RegionReachAffinity×
01Wisconsin~9K1.73×
02New York~30K1.55×
03Illinois~20K1.53×
04Washington, District of Columbia~2K1.53×
05Pennsylvania~20K1.47×
06Connecticut~5K1.44×
07New Jersey~10K1.41×
08Vermont<1K1.35×
09Oregon~5K1.29×
10Colorado~7K1.28×
11Alaska<1K1.24×
12Michigan~10K1.21×
13Missouri~6K1.18×
14Minnesota~6K1.17×
15Massachusetts~8K1.14×
16Maine~1K1.13×
17Ohio~10K1.12×
18New Hampshire~1K1.12×
19Delaware~1K1.08×
20Montana<1K1.05×
21Florida~20K1.01×
22South Carolina~5K1.00×
23Maryland~6K0.98×
24Rhode Island~1K0.98×
25Nevada~3K0.97×
26Kansas~3K0.96×
27Louisiana~4K0.95×
28Washington~6K0.89×
29Iowa~2K0.89×
30Nebraska~1K0.86×
31Idaho~1K0.86×
32South Dakota<1K0.86×
33North Dakota<1K0.86×
34Hawaii~1K0.85×
35Tennessee~6K0.84×
36Virginia~7K0.82×
37West Virginia~1K0.82×
38California~30K0.81×
39Oklahoma~3K0.81×
40North Carolina~8K0.79×
41Indiana~5K0.78×
42Arkansas~2K0.78×
43Arizona~5K0.76×
44New Mexico~1K0.75×
45Kentucky~3K0.73×
46Mississippi~2K0.72×
47Texas~20K0.70×
48Georgia~7K0.70×
49Alabama~3K0.70×
50Utah~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Tullamore Dew, United States
0.63×1.00×1.73×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tullamore Dew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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