Tullamore Dew Audience in United States
Tullamore Dew has an estimated audience of 335,481 people in United States. 32.8% are female, 67.2% are male, average age 38.6. Top regions: New York, California, Florida.
The average Tullamore Dew fan in United States is 38.6 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Demographically, the Tullamore Dew audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Patriotism.
Category: Food & Beverages · Type: Brand
Demographics of Tullamore Dew fans
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 38.6 |
| Estimated audience size | 335,481 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 29,266 | 1.56× |
| California | 29,181 | 0.79× |
| Florida | 23,213 | 1.02× |
| Texas | 21,667 | 0.75× |
| Illinois | 18,496 | 1.65× |
| Pennsylvania | 16,794 | 1.49× |
| New Jersey | 12,599 | 1.48× |
| Ohio | 11,926 | 1.15× |
| Michigan | 10,577 | 1.21× |
| Wisconsin | 9,266 | 1.84× |
| North Carolina | 7,792 | 0.77× |
| Massachusetts | 7,335 | 1.11× |
| Georgia | 7,070 | 0.68× |
| Missouri | 7,054 | 1.3× |
| Colorado | 7,023 | 1.33× |
| Virginia | 6,825 | 0.84× |
| Minnesota | 6,411 | 1.33× |
| Washington | 5,989 | 0.89× |
| Tennessee | 5,452 | 0.81× |
| Maryland | 5,414 | 0.94× |
| Arizona | 5,126 | 0.75× |
| South Carolina | 5,110 | 1.01× |
| Connecticut | 4,879 | 1.45× |
| Indiana | 4,831 | 0.79× |
| Oregon | 4,656 | 1.21× |
| Louisiana | 4,094 | 0.95× |
| Nevada | 3,084 | 0.95× |
| Alabama | 3,022 | 0.64× |
| Oklahoma | 2,822 | 0.76× |
| Kentucky | 2,542 | 0.6× |
| Kansas | 2,464 | 0.93× |
| Iowa | 2,351 | 0.85× |
| Arkansas | 1,938 | 0.7× |
| Washington, District of Columbia | 1,818 | 1.8× |
| Utah | 1,508 | 0.5× |
| New Hampshire | 1,473 | 1.11× |
| Mississippi | 1,422 | 0.51× |
| Nebraska | 1,345 | 0.8× |
| Maine | 1,283 | 1.07× |
| Idaho | 1,244 | 0.74× |
| Hawaii | 1,035 | 0.72× |
| West Virginia | 1,027 | 0.66× |
| Rhode Island | 1,008 | 0.94× |
| Vermont | 981 | 1.67× |
| Montana | 975 | 1.05× |
| New Mexico | 964 | 0.57× |
| Delaware | 931 | 1.01× |
| Alaska | 918 | 1.28× |
| South Dakota | 492 | 0.64× |
| North Dakota | 435 | 0.63× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.88 |
| Patriotism | CONSERVATISM | 1.79 |
| Early Adopter Mentality | POWER | 1.76 |
| Quality Awareness | PREMIUM | 1.72 |
| Luxury Orientation | PREMIUM | 1.66 |
| Convenience Orientation | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| Germany | 13.6% |
| Poland | 6.5% |
See Tullamore Dew audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Tullamore Dew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.