Dewar's Audience in United States
Dewar's has an estimated audience of 269,089 people in United States. 43.9% are female, 56.1% are male, average age 39.9. Top brand affinities: 3D printing, Hasan Minhaj, Haberler, Governor of Michigan, Who Wants to Be a Millionaire?.
Top brand affinities include 3D printing, Hasan Minhaj, Haberler, with strongest over-indexing on 3D printing (14.68× the country average). Demographically, the Dewar's audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
Category: Food & Beverages · Type: Brand
Demographics of Dewar's fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 39.9 |
| Estimated audience size | 269,089 |
Audience persona
The typical Dewar's fan in United States is more male, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for 3D printing.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3D printing | 14.68× | Technology & Electronics |
| Hasan Minhaj | 50.32× | Movies & TV |
| Haberler | 33.22× | News |
| Governor of Michigan | 16.13× | Politics & Society |
| Who Wants to Be a Millionaire? | 20× | Movies & TV |
| Wok | 12.13× | Food & Beverages |
| Goop | 9.8× | Internet & Social Media |
| Grinch | 6.34× | Movies & TV |
| Unique Gifts | 3.58× | Shopping |
| Vocal harmony | 6.79× | Music & Radio |
| Birthday Gifts | 4.8× | Kids & Family |
| Hipster | 13.98× | Politics & Society |
| Cherish (group) | 14.8× | Music & Radio |
| Hibachi | 10.58× | Food & Beverages |
| Google Home | 8.18× | Technology & Electronics |
| ARCO | 3.52× | Cars & Mobility |
| Kielbasa | 20× | Food & Beverages |
| headspace | 10.53× | Health |
| Indraprastha College for Women | 37.24× | Business & Career |
| Karbala | 9.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.78 |
| Quality Awareness | PREMIUM | 2.43 |
| Early Adopter Mentality | POWER | 1.88 |
| Convenience Orientation | PREMIUM | 1.69 |
| Design Affinity | PREMIUM | 1.56 |
| LGBTQ+ Identity | OPEN | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| India | 20.9% |
| Brazil | 11.1% |
See Dewar's audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dewar's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.