Rascasse Audience Intelligence

Blended malt whisky Audience in United States

A data profile of the people who buy, follow and care about Blended malt whisky in United States — modelled from more than twelve digital signal sources. Blended malt whisky has an estimated audience of 564,288 people in United States.

#69among Alcohol in United States#10912among Topic in United States#1834in Food & Beverages

The average Blended malt whisky fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Grain whisky, Single malt whisky, Eagle Rare Bourbon, with strongest over-indexing on Grain whisky (59.58× the country average).

Demographically, the Blended malt whisky audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blended malt whisky fan in United States is more male, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Grain whisky.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blended malt whisky profile in United States.

Audience size
564K
in United States
Gender
31.2%♀
68.8% male
Age
41.4
average years
Country rank
#34129
Topic in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blended malt whisky fans

31.2% are female, 68.8% are male, average age 41.4.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for Blended malt whisky audience in United States
MetricValue
Female31.2%
Male68.8%
Average age41.4
Estimated audience size564,288
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Blended malt whisky audience in United States
Age bracketShare%
16-1911%
20-2922%
30-3923%
40-4921%
50+23%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Blended malt whisky audience comes from United States.

Worldwide audience distribution share by country for Blended malt whisky
CountryShare
India18.8%
United States14.6%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blended malt whisky audience in United States is strongest.

Fig. 05

Top regions by affinity

Blended malt whisky fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.25×
02Hawaii~3K1.23×
03Washington, District of Columbia~2K1.14×
04Maine~2K1.10×
05Delaware~2K1.07×
06New Mexico~3K1.05×
07Nebraska~3K1.05×
08Rhode Island~2K1.04×
09Idaho~3K1.03×
10South Dakota~1K1.03×
11Arkansas~5K1.02×
12New Hampshire~2K1.02×
13Montana~2K1.02×
14Oklahoma~6K1.01×
15Kansas~4K1.01×
16Kentucky~7K1.00×
17Connecticut~6K1.00×
18Nevada~5K1.00×
19Utah~5K1.00×
20Vermont<1K1.00×
21Louisiana~7K0.99×
22Mississippi~5K0.99×
23West Virginia~3K0.99×
24North Dakota~1K0.99×
25South Carolina~8K0.98×
26Alabama~8K0.98×
27Oregon~6K0.98×
28Iowa~5K0.98×
29Missouri~9K0.97×
30Wisconsin~8K0.97×
31Minnesota~8K0.97×
32Tennessee~10K0.96×
33Indiana~10K0.96×
34Maryland~9K0.96×
35Colorado~9K0.96×
36Arizona~10K0.95×
37Michigan~10K0.94×
38Virginia~10K0.94×
39Washington~10K0.94×
40Massachusetts~10K0.94×
41Pennsylvania~20K0.93×
42Ohio~20K0.93×
43Georgia~20K0.93×
44North Carolina~20K0.93×
45New Jersey~10K0.93×
46Illinois~20K0.91×
47Florida~30K0.87×
48New York~30K0.87×
49Texas~40K0.84×
50California~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Blended malt whisky, United States
0.81×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blended malt whisky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blended malt whisky audience
#·InterestCategoryAffinity×
01Grain whiskyFood & Beverages59.58×
02Royal Salute (whisky)Food & Beverages58.31×
03Indian whiskyFood & Beverages47.94×
04Dewar'sFood & Beverages36.56×
05Eagle Rare BourbonFood & Beverages34.95×
06Kölsch (beer)Food & Beverages30.34×
07Buffalo Trace BourbonFood & Beverages19.64×
08Japanese whiskyFood & Beverages19.28×
09El ClásicoSports17.49×
10Rye whiskeyFood & Beverages14.04×
11Single malt whiskyFood & Beverages13.09×
12Al HorfordSports12.48×
13Malt whiskyFood & Beverages10.27×
14American whiskeyFood & Beverages8.15×
15Blended whiskeyFood & Beverages7.57×
16Small batch whiskeyFood & Beverages7.26×
17Scotch whiskyFood & Beverages6.66×
18Irish whiskeyFood & Beverages5.94×
19WhiskyFood & Beverages4.62×
20FridayBusiness & Career4.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blended malt whisky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blended malt whisky audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.86×
Convenience OrientationPREMIUM1.38×
Healthy LifestyleBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blended malt whisky audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.08×
Sports ActivityPOWER1.09×
CreativityOPEN1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blended malt whisky have in United States?

Blended malt whisky has an estimated audience of 564,288 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blended malt whisky fans?

31.2% of Blended malt whisky fans are female, 68.8% are male, with an average age of 41.4 years.

03

Which brands do Blended malt whisky fans like most?

Blended malt whisky fans show strongest brand affinity for Grain whisky (59.58×), Single malt whisky (13.09×), and Eagle Rare Bourbon (34.95×) over the country average.

04

Where do Blended malt whisky fans live in United States?

Blended malt whisky fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Blended malt whisky fans also like?

Beyond Blended malt whisky itself, the audience over-indexes on Single malt whisky (13.09×), Eagle Rare Bourbon (34.95×), Whisky (4.62×), and Rye whiskey (14.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Blended malt whisky audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blended malt whisky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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