Blended malt whisky Audience in United States

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Blended malt whisky has an estimated audience of 564,288 people in United States. 31.2% are female, 68.8% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Grain whisky, Single malt whisky, Eagle Rare Bourbon, Whisky, Rye whiskey.

The average Blended malt whisky fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grain whisky, Single malt whisky, Eagle Rare Bourbon, with strongest over-indexing on Grain whisky (59.58× the country average). Demographically, the Blended malt whisky audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Blended malt whisky fans

Demographic split for Blended malt whisky audience in United States
MetricValue
Female31.2%
Male68.8%
Average age41.4
Estimated audience size564,288

Audience persona

The typical Blended malt whisky fan in United States is more male, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Grain whisky.

Top regions in United States

Top regions ranked by reach for Blended malt whisky in United States
RegionReachAffinity
California28,0050.45×
Texas17,3060.36×
Florida14,5050.38×
New York12,2750.39×
Illinois10,5800.56×
Michigan9,0440.61×
Kentucky8,4601.2×
North Carolina8,4210.5×
Georgia8,3520.48×
Wisconsin8,3040.98×
South Carolina7,7450.91×
Oklahoma7,7361.23×
Ohio7,6880.44×
Maryland7,6070.78×
New Jersey7,5890.53×
Alabama7,3700.93×
Massachusetts7,3430.66×
Pennsylvania7,2990.38×
Washington7,1680.63×
Virginia7,0080.51×
Arizona6,6640.58×
Hawaii6,4852.67×
Tennessee6,2410.55×
Minnesota6,1830.76×
Louisiana6,1580.85×
Arkansas6,1531.32×
Indiana6,0370.59×
Kansas6,0361.36×
Colorado5,9570.67×
Connecticut5,9221.05×
Missouri5,8470.64×
Washington, District of Columbia5,4633.22×
Nebraska5,2721.86×
Nevada5,2280.96×
Oregon5,1610.8×
New Mexico4,5891.62×
Maine4,5462.25×
Idaho4,5261.6×
Utah4,4890.89×
Alaska4,0763.38×
Rhode Island3,2491.81×
Mississippi2,9680.64×
Iowa2,8650.62×
Montana2,8421.82×
New Hampshire2,6921.21×
Delaware2,3281.5×
West Virginia8170.31×
South Dakota7010.54×
North Dakota6830.59×
Wyoming6610.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blended malt whisky audience
BrandAffinityCategory
Grain whisky59.58×Food & Beverages
Single malt whisky13.09×Food & Beverages
Eagle Rare Bourbon34.95×Food & Beverages
Whisky4.62×Food & Beverages
Rye whiskey14.04×Food & Beverages
Japanese whisky19.28×Food & Beverages
Scotch whisky6.66×Food & Beverages
Dewar's36.56×Food & Beverages
Malt whisky10.27×Food & Beverages
Indian whisky47.94×Food & Beverages
Al Horford12.48×Sports
El Clásico17.49×Sports
Blended whiskey7.57×Food & Beverages
American whiskey8.15×Food & Beverages
Buffalo Trace Bourbon19.64×Food & Beverages
Friday4.08×Business & Career
Small batch whiskey7.26×Food & Beverages
Royal Salute (whisky)58.31×Food & Beverages
Irish whiskey5.94×Food & Beverages
Kölsch (beer)30.34×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blended malt whisky audience
TraitClusterScore
IndulgenceJOY2.81
PatriotismCONSERVATISM2.11
Luxury OrientationPREMIUM1.37
Risk AppetiteTHRILL1.35
Quality AwarenessPREMIUM1.33
Convenience OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Blended malt whisky
CountryShare
India18.8%
United States14.6%
United Kingdom9.1%

See Blended malt whisky audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Blended malt whisky have in United States?

Blended malt whisky has an estimated audience of 564,288 people in United States, concentrated in California and Texas.

What is the gender split and age of Blended malt whisky fans?

31.2% of Blended malt whisky fans are female, 68.8% are male, with an average age of 41.4 years.

Which brands do Blended malt whisky fans like most?

Blended malt whisky fans show strongest brand affinity for Grain whisky (59.58×), Single malt whisky (13.09×), and Eagle Rare Bourbon (34.95×) over the country average.

Where do Blended malt whisky fans live in United States?

Blended malt whisky fans in United States are most concentrated in California (reach 28,005), Texas (reach 17,306), and Florida (reach 14,505). These three regions account for the largest share of the active audience.

What other brands do Blended malt whisky fans also like?

Beyond Blended malt whisky itself, the audience over-indexes on Single malt whisky (13.09×), Eagle Rare Bourbon (34.95×), Whisky (4.62×), and Rye whiskey (14.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blended malt whisky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.