Rascasse Audience Intelligence

Eagle Rare Bourbon Target Market in United States

A data profile of the people who buy, follow and care about Eagle Rare Bourbon in United States — modelled from more than twelve digital signal sources. Eagle Rare Bourbon has an estimated audience of 600,694 people in United States.

#3396among Brand in United States#1774in Food & Beverages

The average Eagle Rare Bourbon fan in United States is 33.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Mariano's, Straight whiskey, Jewel-Osco, with strongest over-indexing on Mariano's (193.71× the country average).

Demographically, the Eagle Rare Bourbon audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eagle Rare Bourbon fan in United States is more male, around 33.3 years old, with strong Patriotism tendencies and a notable affinity for Mariano's.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eagle Rare Bourbon profile in United States.

Audience size
601K
in United States
Gender
31.9%♀
68.1% male
Age
33.3
average years
Country rank
#32791
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eagle Rare Bourbon

31.9% are female, 68.1% are male, average age 33.3.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for Eagle Rare Bourbon audience in United States
MetricValue
Female31.9%
Male68.1%
Average age33.3
Estimated audience size600,694
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Eagle Rare Bourbon audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4918%
50+8%
Fig. 04

Worldwide distribution

78.6%

of the worldwide Eagle Rare Bourbon audience comes from United States.

Worldwide audience distribution share by country for Eagle Rare Bourbon
CountryShare
United States78.6%
Brazil4.1%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eagle Rare Bourbon audience in United States is strongest.

Fig. 05

Top regions by affinity

Eagle Rare Bourbon customers by region in United States
#RegionReachAffinity×
01Kentucky~30K3.47×
02Ohio~30K1.64×
03Indiana~20K1.52×
04Wisconsin~10K1.51×
05Louisiana~10K1.47×
06North Carolina~30K1.35×
07Illinois~30K1.30×
08Tennessee~20K1.29×
09Michigan~20K1.25×
10South Carolina~10K1.24×
11Nebraska~4K1.23×
12Kansas~6K1.22×
13Missouri~10K1.20×
14Alabama~10K1.19×
15Florida~50K1.09×
16Iowa~6K1.09×
17Pennsylvania~20K1.04×
18West Virginia~3K1.04×
19Minnesota~9K1.03×
20Mississippi~5K1.02×
21Virginia~20K1.00×
22Texas~50K0.97×
23Georgia~20K0.97×
24Arizona~10K0.94×
25South Dakota~1K0.94×
26North Dakota~1K0.94×
27New Hampshire~2K0.91×
28Oklahoma~6K0.89×
29Arkansas~5K0.89×
30Colorado~9K0.88×
31Delaware~1K0.84×
32Alaska~1K0.82×
33Connecticut~5K0.81×
34Idaho~3K0.80×
35Maine~2K0.80×
36Montana~1K0.80×
37Washington, District of Columbia~1K0.79×
38Maryland~8K0.76×
39Oregon~5K0.76×
40New Jersey~10K0.74×
41Nevada~4K0.74×
42New Mexico~2K0.74×
43Vermont<1K0.73×
44Hawaii~2K0.70×
45Rhode Island~1K0.69×
46Massachusetts~8K0.68×
47Washington~8K0.64×
48California~40K0.62×
49New York~20K0.54×
50Utah~2K0.43×
Fig. 06

Affinity by region

Affinity by region — Eagle Rare Bourbon, United States
0.43×1.00×3.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eagle Rare Bourbon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eagle Rare Bourbon audience
#·InterestCategoryAffinity×
01Mariano'sFood & Beverages193.71×
02Straight whiskeyFood & Beverages56.60×
03Blended malt whiskyFood & Beverages34.95×
04Japanese whiskyFood & Beverages29.84×
05Maker's MarkFood & Beverages29.06×
06Weber GrillsHome & Garden22.51×
07Jewel-OscoShopping20.00×
08Bulleit BourbonFood & Beverages19.00×
09Woodford ReserveFood & Beverages17.95×
10Chivas RegalFood & Beverages17.57×
11Malt whiskyFood & Beverages16.09×
12MezcalFood & Beverages15.02×
13ExxonMobilCars & Mobility13.62×
14Single malt whiskyFood & Beverages13.48×
15American whiskeyFood & Beverages10.51×
16Small batch whiskeyFood & Beverages8.42×
17Sustainable energyHome & Garden6.58×
18Renewable energyBusiness & Career6.19×
19FedExBusiness & Career4.70×
20Solar energyHome & Garden4.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eagle Rare Bourbon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eagle Rare Bourbon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.85×
Convenience OrientationPREMIUM2.62×
SustainabilityBALANCE2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eagle Rare Bourbon audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
CreativityOPEN0.63×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eagle Rare Bourbon's target market in United States?

Eagle Rare Bourbon's target market in United States covers an estimated 600,694 people, concentrated in Texas and Florida.

02

What is the gender split and age of Eagle Rare Bourbon customers?

31.9% of the Eagle Rare Bourbon audience are female, 68.1% are male, with an average age of 33.3 years.

03

Which brands do Eagle Rare Bourbon fans like most?

Eagle Rare Bourbon fans show strongest brand affinity for Mariano's (193.71×), Straight whiskey (56.6×), and Jewel-Osco (20×) over the country average.

04

Where do Eagle Rare Bourbon fans live in United States?

Eagle Rare Bourbon fans in United States are most concentrated in Texas (reach ~50K), Florida (reach ~50K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Eagle Rare Bourbon fans also like?

Beyond Eagle Rare Bourbon itself, the audience over-indexes on Straight whiskey (56.6×), Jewel-Osco (20×), Maker's Mark (29.06×), and Japanese whisky (29.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Eagle Rare Bourbon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eagle Rare Bourbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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