Eagle Rare Bourbon Audience in United States

Eagle Rare Bourbon logo

Eagle Rare Bourbon has an estimated audience of 620,735 people in United States. 31.9% are female, 68.1% are male, average age 33.3. Top regions: Texas, Florida, California. Top brand affinities: Straight whiskey, Jewel-Osco, Single malt whisky, Malt whisky, Blended malt whisky.

The average Eagle Rare Bourbon fan in United States is 33.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Straight whiskey, Jewel-Osco, Single malt whisky, with strongest over-indexing on Straight whiskey (56.57× the country average). Demographically, the Eagle Rare Bourbon audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Eagle Rare Bourbon fans

Demographic split for Eagle Rare Bourbon audience in United States
MetricValue
Female31.9%
Male68.1%
Average age33.3
Estimated audience size620,735

Audience persona

The typical Eagle Rare Bourbon fan in United States is more male, around 33.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Straight whiskey.

Top regions in United States

Top regions ranked by reach for Eagle Rare Bourbon in United States
RegionReachAffinity
Texas47,7940.9×
Florida44,1451.05×
California43,0840.63×
Ohio32,9371.72×
Kentucky31,6294.06×
Illinois28,1901.36×
North Carolina25,4751.36×
Pennsylvania22,1541.06×
Michigan21,0871.3×
New York19,4200.56×
Georgia18,7200.98×
Indiana18,6631.65×
Tennessee16,7591.35×
Wisconsin14,6941.57×
Virginia14,4830.96×
New Jersey12,0590.76×
Missouri12,0011.2×
South Carolina11,7771.26×
Arizona11,6530.92×
Louisiana11,5591.44×
Alabama10,5141.21×
Minnesota8,7210.98×
Massachusetts8,5650.7×
Colorado8,4170.86×
Maryland7,9970.75×
Washington7,7300.62×
Oklahoma5,9840.87×
Kansas5,5531.14×
Iowa5,4691.07×
Connecticut5,1670.83×
Oregon5,0870.71×
Mississippi4,9930.98×
Arkansas4,4350.87×
Nevada4,1300.69×
Nebraska3,7151.19×
West Virginia2,8911×
Idaho2,2360.72×
New Hampshire2,1970.9×
Utah2,0990.38×
New Mexico1,9820.64×
Hawaii1,6740.63×
Maine1,6060.72×
Washington, District of Columbia1,3650.73×
Delaware1,2550.73×
South Dakota1,2440.87×
Montana1,2250.71×
Rhode Island1,2010.61×
North Dakota1,0750.84×
Alaska9230.7×
Wyoming6660.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eagle Rare Bourbon audience
BrandAffinityCategory
Straight whiskey56.57×Food & Beverages
Jewel-Osco20×Shopping
Single malt whisky14.71×Food & Beverages
Malt whisky14.63×Food & Beverages
Blended malt whisky36.03×Food & Beverages
JBL13.42×Technology & Electronics
Planet Fitness3.36×Sports
American whiskey11.11×Food & Beverages
Japanese whisky20.2×Food & Beverages
Luxury Travel9.46×Travel & Leisure
Blended whiskey9.08×Food & Beverages
CarGurus4.19×Cars & Mobility
Irish whiskey7.24×Food & Beverages
Single malt scotch15.28×Food & Beverages
Small batch whiskey8.41×Food & Beverages
Boston Marathon9.8×Sports
Diaper bag4.25×Kids & Family
Cross-country skiing9.79×Sports
Björk13.37×Music & Radio
Bass guitar3.09×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eagle Rare Bourbon audience
TraitClusterScore
Luxury OrientationPREMIUM3.44
PatriotismCONSERVATISM2.06
IndividualismJOY1.85
Convenience OrientationPREMIUM1.71
Quality AwarenessPREMIUM1.6
SustainabilityBALANCE1.58

Worldwide distribution

Worldwide audience distribution share by country for Eagle Rare Bourbon
CountryShare
United States79.0%
Brazil4.3%
United Kingdom3.6%

See Eagle Rare Bourbon audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Eagle Rare Bourbon have in United States?

Eagle Rare Bourbon has an estimated audience of 620,735 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Eagle Rare Bourbon fans?

31.9% of Eagle Rare Bourbon fans are female, 68.1% are male, with an average age of 33.3 years.

Which brands do Eagle Rare Bourbon fans like most?

Eagle Rare Bourbon fans show strongest brand affinity for Straight whiskey (56.57×), Jewel-Osco (20×), and Single malt whisky (14.71×) over the country average.

Where do Eagle Rare Bourbon fans live in United States?

Eagle Rare Bourbon fans in United States are most concentrated in Texas (reach 47,794), Florida (reach 44,145), and California (reach 43,084). These three regions account for the largest share of the active audience.

What other brands do Eagle Rare Bourbon fans also like?

Beyond Eagle Rare Bourbon itself, the audience over-indexes on Jewel-Osco (20×), Single malt whisky (14.71×), Malt whisky (14.63×), and Blended malt whisky (36.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eagle Rare Bourbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.