Eagle Rare Bourbon Audience in United States

Eagle Rare Bourbon logo

Eagle Rare Bourbon has an estimated audience of 620,735 people in United States. 31.9% are female, 68.1% are male, average age 33.3. Top regions: Texas, Florida, California. Top brand affinities: Days Out With Kids, Haberler, Unique Gifts, Birthday Gifts, Sinaloa.

The average Eagle Rare Bourbon fan in United States is 33.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Days Out With Kids, Haberler, Unique Gifts, with strongest over-indexing on Days Out With Kids (80.48× the country average). Demographically, the Eagle Rare Bourbon audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Eagle Rare Bourbon fans

Demographic split for Eagle Rare Bourbon audience in United States
MetricValue
Female31.9%
Male68.1%
Average age33.3
Estimated audience size620,735

Audience persona

The typical Eagle Rare Bourbon fan in United States is more male, around 33.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Days Out With Kids.

Top regions in United States

Top regions ranked by reach for Eagle Rare Bourbon in United States
RegionReachAffinity
Texas47,7940.9×
Florida44,1451.05×
California43,0840.63×
Ohio32,9371.72×
Kentucky31,6294.06×
Illinois28,1901.36×
North Carolina25,4751.36×
Pennsylvania22,1541.06×
Michigan21,0871.3×
New York19,4200.56×
Georgia18,7200.98×
Indiana18,6631.65×
Tennessee16,7591.35×
Wisconsin14,6941.57×
Virginia14,4830.96×
New Jersey12,0590.76×
Missouri12,0011.2×
South Carolina11,7771.26×
Arizona11,6530.92×
Louisiana11,5591.44×
Alabama10,5141.21×
Minnesota8,7210.98×
Massachusetts8,5650.7×
Colorado8,4170.86×
Maryland7,9970.75×
Washington7,7300.62×
Oklahoma5,9840.87×
Kansas5,5531.14×
Iowa5,4691.07×
Connecticut5,1670.83×
Oregon5,0870.71×
Mississippi4,9930.98×
Arkansas4,4350.87×
Nevada4,1300.69×
Nebraska3,7151.19×
West Virginia2,8911×
Idaho2,2360.72×
New Hampshire2,1970.9×
Utah2,0990.38×
New Mexico1,9820.64×
Hawaii1,6740.63×
Maine1,6060.72×
Washington, District of Columbia1,3650.73×
Delaware1,2550.73×
South Dakota1,2440.87×
Montana1,2250.71×
Rhode Island1,2010.61×
North Dakota1,0750.84×
Alaska9230.7×
Wyoming6660.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eagle Rare Bourbon audience
BrandAffinityCategory
Days Out With Kids80.48×Travel & Leisure
Haberler36.03×News
Unique Gifts3.74×Shopping
Birthday Gifts4.79×Kids & Family
Sinaloa5.15×Travel & Leisure
Alaska2.2×Travel & Leisure
JDSU3.06×Business & Career
Nebraska2.55×Travel & Leisure
Urban Outfitters1.61×Shopping
3D printing2.17×Technology & Electronics
Home equity1.63×Home & Garden
Pillow1.72×Home & Garden
Justice2.16×Politics & Society
Natural rubber1.53×Cars & Mobility
Grinch2.96×Movies & TV
Nebraska Cornhuskers football2.57×Sports
Regional styles of Mexican music1.98×Music & Radio
N1 road (South Africa)2.6×Travel & Leisure
Staycation2.04×Home & Garden
Rift20×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eagle Rare Bourbon audience
TraitClusterScore
Luxury OrientationPREMIUM3.44
PatriotismCONSERVATISM2.06
IndividualismJOY1.85
Convenience OrientationPREMIUM1.71
Quality AwarenessPREMIUM1.6
SustainabilityBALANCE1.58

Worldwide distribution

Worldwide audience distribution share by country for Eagle Rare Bourbon
CountryShare
United States79.0%
Brazil4.3%
United Kingdom3.6%

See Eagle Rare Bourbon audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Eagle Rare Bourbon have in United States?

Eagle Rare Bourbon has an estimated audience of 620,735 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Eagle Rare Bourbon fans?

31.9% of Eagle Rare Bourbon fans are female, 68.1% are male, with an average age of 33.3 years.

Which brands do Eagle Rare Bourbon fans like most?

Eagle Rare Bourbon fans show strongest brand affinity for Days Out With Kids (80.48×), Haberler (36.03×), and Unique Gifts (3.74×) over the country average.

Where do Eagle Rare Bourbon fans live in United States?

Eagle Rare Bourbon fans in United States are most concentrated in Texas (reach 47,794), Florida (reach 44,145), and California (reach 43,084). These three regions account for the largest share of the active audience.

What other brands do Eagle Rare Bourbon fans also like?

Beyond Eagle Rare Bourbon itself, the audience over-indexes on Haberler (36.03×), Unique Gifts (3.74×), Birthday Gifts (4.79×), and Sinaloa (5.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eagle Rare Bourbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.