Small batch whiskey Audience in United States

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Small batch whiskey has an estimated audience of 5,892,924 people in United States. 38.7% are female, 61.3% are male, average age 40.5. Top regions: Texas, California, Florida. Top brand affinities: Tennessee whiskey, Blended whiskey, Irish whiskey, Single malt whisky, Bourbon whiskey.

The average Small batch whiskey fan in United States is 40.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Tennessee whiskey, Blended whiskey, Irish whiskey, with strongest over-indexing on Tennessee whiskey (12× the country average). Demographically, the Small batch whiskey audience skews more male with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Small batch whiskey fans

Demographic split for Small batch whiskey audience in United States
MetricValue
Female38.7%
Male61.3%
Average age40.5
Estimated audience size5,892,924

Audience persona

The typical Small batch whiskey fan in United States is more male, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tennessee whiskey.

Top regions in United States

Top regions ranked by reach for Small batch whiskey in United States
RegionReachAffinity
Texas445,8540.88×
California407,8390.63×
Florida360,4290.9×
North Carolina229,7681.3×
New York216,2700.66×
Tennessee200,9821.7×
Pennsylvania199,6111.01×
Ohio195,1491.07×
Illinois186,1880.95×
Georgia181,6301×
Michigan141,0770.92×
Virginia128,1370.89×
Missouri127,5521.34×
Indiana122,9251.14×
New Jersey118,7770.79×
Arizona110,7680.92×
South Carolina104,2781.18×
Colorado99,0111.07×
Kentucky97,0231.31×
Louisiana92,1181.21×
Wisconsin89,7161.01×
Alabama88,4691.07×
Massachusetts83,4040.72×
Washington80,4230.68×
Maryland79,0250.78×
Oklahoma70,0101.07×
Minnesota67,8260.8×
Mississippi55,9141.15×
Oregon52,5420.78×
Connecticut51,4050.87×
Arkansas51,1341.05×
Kansas45,1440.97×
Iowa44,0480.91×
Nevada42,3600.74×
Nebraska32,8621.11×
Idaho31,3431.06×
Utah27,7130.53×
West Virginia27,1530.99×
New Hampshire24,6101.06×
New Mexico22,8830.77×
Montana22,4401.37×
South Dakota18,6521.37×
Maine18,3520.87×
Hawaii16,7670.66×
Delaware16,4451.01×
North Dakota15,8911.31×
Rhode Island15,1220.81×
Alaska14,9031.18×
Wyoming14,2771.63×
Washington, District of Columbia13,2700.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Small batch whiskey audience
BrandAffinityCategory
Tennessee whiskey12×Food & Beverages
Blended whiskey12.59×Food & Beverages
Irish whiskey10.54×Food & Beverages
Single malt whisky11.03×Food & Beverages
Bourbon whiskey6.33×Food & Beverages
Whisky4.72×Food & Beverages
American whiskey9.42×Food & Beverages
Bulleit Bourbon13.76×Food & Beverages
Wild Turkey (bourbon)14.25×Food & Beverages
Rye whiskey12.22×Food & Beverages
Jim Beam13.68×Food & Beverages
Scotch whisky6.11×Food & Beverages
Woodford Reserve13.85×Food & Beverages
Jameson Irish Whiskey11.4×Food & Beverages
Glenfiddich15.45×Food & Beverages
Johnnie Walker9.77×Food & Beverages
Fox News Channel1.54×Movies & TV
Glenmorangie16×Food & Beverages
Japanese whisky12.74×Food & Beverages
Friends1.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Small batch whiskey audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.84
IndulgenceJOY1.84
SustainabilityBALANCE1.71
Convenience OrientationPREMIUM1.67
Design AffinityPREMIUM1.61
Family OrientationCONSERVATISM1.58

Worldwide distribution

Worldwide audience distribution share by country for Small batch whiskey
CountryShare
United States41.3%
Japan11.0%
United Kingdom5.8%

See Small batch whiskey audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Small batch whiskey have in United States?

Small batch whiskey has an estimated audience of 5,892,924 people in United States, concentrated in Texas and California.

What is the gender split and age of Small batch whiskey fans?

38.7% of Small batch whiskey fans are female, 61.3% are male, with an average age of 40.5 years.

Which brands do Small batch whiskey fans like most?

Small batch whiskey fans show strongest brand affinity for Tennessee whiskey (12×), Blended whiskey (12.59×), and Irish whiskey (10.54×) over the country average.

Where do Small batch whiskey fans live in United States?

Small batch whiskey fans in United States are most concentrated in Texas (reach 445,854), California (reach 407,839), and Florida (reach 360,429). These three regions account for the largest share of the active audience.

What other brands do Small batch whiskey fans also like?

Beyond Small batch whiskey itself, the audience over-indexes on Blended whiskey (12.59×), Irish whiskey (10.54×), Single malt whisky (11.03×), and Bourbon whiskey (6.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Small batch whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.