Rascasse Audience Intelligence

Small batch whiskey Audience in United States

Name: Small batch whiskey — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Small batch whiskey in United States — modelled from more than twelve digital signal sources. Small batch whiskey has an estimated audience of 5,892,924 people in United States.

#18among Alcohol in United States #3389among Topic in United States #408in Food & Beverages

The average Small batch whiskey fan in United States is 40.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Tennessee whiskey, Blended whiskey, Irish whiskey, with strongest over-indexing on Tennessee whiskey (12× the country average).

Demographically, the Small batch whiskey audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Small batch whiskey fan in United States is more male, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Tennessee whiskey.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Small batch whiskey profile in United States.

Audience size

5.9M

in United States

Gender

38.7%♀

61.3% male

Age

40.5

average years

Country rank

#5791

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Small batch whiskey fans

38.7% are female, 61.3% are male, average age 40.5.

Fig. 02

Gender split

38.7%

Female

61.3%

Male

Demographic split for Small batch whiskey audience in United States
Metric	Value
Female	38.7%
Male	61.3%
Average age	40.5
Estimated audience size	5,892,924

Fig. 03

Age distribution

Age distribution of the Small batch whiskey audience in United States
Age bracket	Share	%
16-19		13%
20-29		23%
30-39		22%
40-49		22%
50+		21%

Fig. 04

Worldwide distribution

41.3%

of the worldwide Small batch whiskey audience comes from United States.

Worldwide audience distribution share by country for Small batch whiskey
Country	Share
United States	41.3%
Japan	11.0%
United Kingdom	5.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Small batch whiskey audience in United States is strongest.

Fig. 05

Top regions by affinity

Small batch whiskey fans by region: top regions in United States
#	Region	Reach	×
01	Tennessee	~200K	1.36×
02	Kentucky	~90K	1.26×
03	North Carolina	~200K	1.08×
04	Louisiana	~80K	1.08×
05	Missouri	~100K	1.07×
06	Indiana	~100K	1.06×
07	Texas	~500K	1.05×
08	Alaska	~10K	1.05×
09	Vermont	~10K	1.04×
10	Ohio	~200K	1.03×
11	South Carolina	~90K	1.03×
12	Nebraska	~30K	1.03×
13	North Dakota	~10K	1.03×
14	Wisconsin	~90K	1.02×
15	Alabama	~80K	1.02×
16	Mississippi	~50K	1.02×
17	Montana	~20K	1.02×
18	Colorado	~90K	1.01×
19	Oklahoma	~70K	1.01×
20	Kansas	~50K	1.01×
21	Delaware	~20K	1.01×
22	South Dakota	~10K	1.01×
23	Idaho	~30K	1.00×
24	New Hampshire	~20K	1.00×
25	Arkansas	~50K	0.99×
26	Iowa	~50K	0.99×
27	West Virginia	~30K	0.99×
28	Washington, District of Columbia	~20K	0.99×
29	Pennsylvania	~200K	0.98×
30	Illinois	~200K	0.98×
31	Maine	~20K	0.98×
32	Michigan	~100K	0.97×
33	Rhode Island	~20K	0.97×
34	Georgia	~200K	0.96×
35	New Mexico	~30K	0.96×
36	Hawaii	~20K	0.96×
37	Minnesota	~80K	0.95×
38	Oregon	~60K	0.95×
39	Connecticut	~60K	0.95×
40	Maryland	~90K	0.94×
41	Nevada	~50K	0.94×
42	Florida	~400K	0.92×
43	Virginia	~100K	0.92×
44	Arizona	~100K	0.92×
45	Utah	~50K	0.90×
46	Washington	~100K	0.88×
47	Massachusetts	~100K	0.87×
48	New Jersey	~100K	0.86×
49	New York	~300K	0.77×
50	California	~500K	0.73×

Affinity by region — Small batch whiskey, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Small batch whiskey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Small batch whiskey audience
#	Interest	Category	×
01	Glenfiddich	Food & Beverages	15.45×
02	Wild Turkey (bourbon)	Food & Beverages	14.25×
03	Woodford Reserve	Food & Beverages	13.85×
04	Bulleit Bourbon	Food & Beverages	13.76×
05	Jim Beam	Food & Beverages	13.68×
06	The Macallan distillery	Food & Beverages	13.56×
07	Maker's Mark	Food & Beverages	13.27×
08	Blended whiskey	Food & Beverages	12.59×
09	Rye whiskey	Food & Beverages	12.22×
10	Tennessee whiskey	Food & Beverages	12.00×
11	Jameson Irish Whiskey	Food & Beverages	11.40×
12	Single malt whisky	Food & Beverages	11.03×
13	Irish whiskey	Food & Beverages	10.54×
14	Johnnie Walker	Food & Beverages	9.77×
15	American whiskey	Food & Beverages	9.42×
16	Jack Daniel's	Food & Beverages	8.64×
17	Bourbon whiskey	Food & Beverages	6.33×
18	Scotch whisky	Food & Beverages	6.11×
19	Whisky	Food & Beverages	4.72×
20	Donald Trump	Politics & Society	1.60×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Small batch whiskey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Small batch whiskey audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.63×
Convenience Orientation	PREMIUM	1.48×
Extroversion	THRILL	1.45×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Small batch whiskey audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	1.04×
Design Affinity	PREMIUM	1.12×
Quality Awareness	PREMIUM	1.15×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Small batch whiskey have in United States?

Small batch whiskey has an estimated audience of 5,892,924 people in United States, concentrated in Texas and California.

What is the gender split and age of Small batch whiskey fans?

38.7% of Small batch whiskey fans are female, 61.3% are male, with an average age of 40.5 years.

Which brands do Small batch whiskey fans like most?

Small batch whiskey fans show strongest brand affinity for Tennessee whiskey (12×), Blended whiskey (12.59×), and Irish whiskey (10.54×) over the country average.

Where do Small batch whiskey fans live in United States?

Small batch whiskey fans in United States are most concentrated in Texas (reach ~500K), California (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Small batch whiskey fans also like?

Beyond Small batch whiskey itself, the audience over-indexes on Blended whiskey (12.59×), Irish whiskey (10.54×), Single malt whisky (11.03×), and Bourbon whiskey (6.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Small batch whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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