Rascasse Audience Intelligence

Small batch whiskey Audience in Germany

A data profile of the people who buy, follow and care about Small batch whiskey in Germany — modelled from more than twelve digital signal sources. Small batch whiskey has an estimated audience of 433,509 people in Germany.

#31among Alcohol in Germany#5042among Topic in Germany#641in Food & Beverages

The average Small batch whiskey fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Redbreast (whiskey), Blended whiskey, Straight whiskey, with strongest over-indexing on Redbreast (whiskey) (27.9× the country average).

Demographically, the Small batch whiskey audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Small batch whiskey fan in Germany is more male, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Redbreast (whiskey).

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Small batch whiskey profile in Germany.

Audience size
434K
in Germany
Gender
39.4%♀
60.6% male
Age
40.6
average years
Country rank
#13147
Topic in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Small batch whiskey fans

39.4% are female, 60.6% are male, average age 40.6.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Small batch whiskey audience in Germany
MetricValue
Female39.4%
Male60.6%
Average age40.6
Estimated audience size433,509
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Small batch whiskey audience in Germany
Age bracketShare%
16-1914%
20-2922%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Small batch whiskey audience comes from Germany.

Worldwide audience distribution share by country for Small batch whiskey
CountryShare
United States41.3%
Japan11.0%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Small batch whiskey audience in Germany is strongest.

Fig. 05

Top regions by affinity

Small batch whiskey fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.07×
02Brandenburg~10K1.03×
03Hamburg~10K1.03×
04Bremen~4K1.03×
05Sachsen~20K1.01×
06Schleswig-Holstein~20K1.01×
07Berlin~20K1.00×
08Sachsen-Anhalt~10K1.00×
09Mecklenburg-Vorpommern~8K1.00×
10Saarland~5K1.00×
11Rheinland-Pfalz~20K0.98×
12Niedersachsen~40K0.97×
13Hessen~30K0.96×
14Baden-Württemberg~60K0.95×
15Bayern~70K0.94×
16Nordrhein-Westfalen~90K0.93×
Fig. 06

Affinity by region

Affinity by region — Small batch whiskey, Germany
0.93×1.00×1.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Small batch whiskey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Small batch whiskey audience
#·InterestCategoryAffinity×
01Gin MareFood & Beverages42.61×
02Redbreast (whiskey)Food & Beverages27.90×
03Rye whiskeyFood & Beverages23.27×
04Straight whiskeyFood & Beverages20.96×
05Japanese whiskyFood & Beverages19.45×
06Malibu RumFood & Beverages18.19×
07Blended whiskeyFood & Beverages15.81×
08Jameson Irish WhiskeyFood & Beverages15.24×
09Joe CockerMusic & Radio14.09×
10CognacFood & Beverages12.93×
11Belvedere (vodka)Food & Beverages12.40×
12Tennessee whiskeyFood & Beverages11.38×
13Single malt whiskyFood & Beverages10.84×
14Baileys Irish CreamFood & Beverages10.55×
15Irish whiskeyFood & Beverages9.09×
16Sean CombsMusic & Radio7.97×
17Bourbon whiskeyFood & Beverages7.38×
18WhiskyFood & Beverages4.50×
19Alcoholic beveragesFood & Beverages3.54×
20Lieferando.deFood & Beverages2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Small batch whiskey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Small batch whiskey audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.69×
PatriotismCONSERVATISM1.52×
Need for SecurityCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Small batch whiskey audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.96×
CreativityOPEN0.97×
Design AffinityPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Small batch whiskey have in Germany?

Small batch whiskey has an estimated audience of 433,509 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Small batch whiskey fans?

39.4% of Small batch whiskey fans are female, 60.6% are male, with an average age of 40.6 years.

03

Which brands do Small batch whiskey fans like most?

Small batch whiskey fans show strongest brand affinity for Redbreast (whiskey) (27.9×), Blended whiskey (15.81×), and Straight whiskey (20.96×) over the country average.

04

Where do Small batch whiskey fans live in Germany?

Small batch whiskey fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Small batch whiskey fans also like?

Beyond Small batch whiskey itself, the audience over-indexes on Blended whiskey (15.81×), Straight whiskey (20.96×), Alcoholic beverages (3.54×), and Gin Mare (42.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Germany

See Small batch whiskey audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Small batch whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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