Small batch whiskey Audience in Germany
Small batch whiskey has an estimated audience of 433,509 people in Germany. 39.4% are female, 60.6% are male, average age 40.6. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Redbreast (whiskey), Blended whiskey, Straight whiskey, Alcoholic beverages, Gin Mare.
The average Small batch whiskey fan in Germany is 40.6 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Redbreast (whiskey), Blended whiskey, Straight whiskey, with strongest over-indexing on Redbreast (whiskey) (27.9× the country average). Demographically, the Small batch whiskey audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Small batch whiskey fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 40.6 |
| Estimated audience size | 433,509 |
Audience persona
The typical Small batch whiskey fan in Germany is more male, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Redbreast (whiskey).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 32,537 | 0.55× |
| Bayern | 31,477 | 0.45× |
| Nordrhein-Westfalen | 30,621 | 0.32× |
| Niedersachsen | 26,970 | 0.64× |
| Sachsen | 23,052 | 1.08× |
| Thüringen | 22,176 | 2.01× |
| Brandenburg | 19,961 | 1.48× |
| Berlin | 19,850 | 1.02× |
| Hessen | 18,194 | 0.55× |
| Schleswig-Holstein | 17,647 | 1.13× |
| Rheinland-Pfalz | 14,718 | 0.68× |
| Hamburg | 13,271 | 1.35× |
| Sachsen-Anhalt | 12,307 | 1.1× |
| Mecklenburg-Vorpommern | 8,118 | 0.98× |
| Bremen | 7,919 | 2.14× |
| Saarland | 2,690 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Redbreast (whiskey) | 27.9× | Food & Beverages |
| Blended whiskey | 15.81× | Food & Beverages |
| Straight whiskey | 20.96× | Food & Beverages |
| Alcoholic beverages | 3.54× | Food & Beverages |
| Gin Mare | 42.61× | Food & Beverages |
| Tennessee whiskey | 11.38× | Food & Beverages |
| Single malt whisky | 10.84× | Food & Beverages |
| Rye whiskey | 23.27× | Food & Beverages |
| Joe Cocker | 14.09× | Music & Radio |
| Japanese whisky | 19.45× | Food & Beverages |
| Lieferando.de | 2.63× | Food & Beverages |
| Bourbon whiskey | 7.38× | Food & Beverages |
| Belvedere (vodka) | 12.4× | Food & Beverages |
| Irish whiskey | 9.09× | Food & Beverages |
| Malibu Rum | 18.19× | Food & Beverages |
| Whisky | 4.5× | Food & Beverages |
| Jameson Irish Whiskey | 15.24× | Food & Beverages |
| Baileys Irish Cream | 10.55× | Food & Beverages |
| Cognac | 12.93× | Food & Beverages |
| Gin rummy | 14.08× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.08 |
| Sustainability | BALANCE | 2.83 |
| Indulgence | JOY | 2.19 |
| Early Adopter Mentality | POWER | 2 |
| Family Orientation | CONSERVATISM | 1.67 |
| Price Sensitivity | PREMIUM | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.3% |
| Japan | 11.0% |
| United Kingdom | 5.8% |
See Small batch whiskey audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Small batch whiskey have in Germany?
Small batch whiskey has an estimated audience of 433,509 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Small batch whiskey fans?
39.4% of Small batch whiskey fans are female, 60.6% are male, with an average age of 40.6 years.
Which brands do Small batch whiskey fans like most?
Small batch whiskey fans show strongest brand affinity for Redbreast (whiskey) (27.9×), Blended whiskey (15.81×), and Straight whiskey (20.96×) over the country average.
Where do Small batch whiskey fans live in Germany?
Small batch whiskey fans in Germany are most concentrated in Baden-Württemberg (reach 32,537), Bayern (reach 31,477), and Nordrhein-Westfalen (reach 30,621). These three regions account for the largest share of the active audience.
What other brands do Small batch whiskey fans also like?
Beyond Small batch whiskey itself, the audience over-indexes on Blended whiskey (15.81×), Straight whiskey (20.96×), Alcoholic beverages (3.54×), and Gin Mare (42.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Small batch whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.