Redbreast (whiskey) Audience in Germany
Redbreast (whiskey) has an estimated audience of 495,584 people in Germany. 29.7% are female, 70.3% are male, average age 47.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haberler, Unique Gifts, Birthday Gifts, Kyung Hee University, The Client (1994 film).
The average Redbreast (whiskey) fan in Germany is 47.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haberler, Unique Gifts, Birthday Gifts, with strongest over-indexing on Haberler (19.64× the country average). Demographically, the Redbreast (whiskey) audience skews more male with an average age of 47.4, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Redbreast (whiskey) fans
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 47.4 |
| Estimated audience size | 495,584 |
Audience persona
The typical Redbreast (whiskey) fan in Germany is more male, around 47.4 years old, with strong Indulgence tendencies and a notable affinity for Haberler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 228,259 | 1.27× |
| Bayern | 123,723 | 0.94× |
| Baden-Württemberg | 94,998 | 0.85× |
| Niedersachsen | 91,999 | 1.15× |
| Hessen | 52,784 | 0.84× |
| Sachsen | 43,722 | 1.08× |
| Schleswig-Holstein | 38,855 | 1.32× |
| Rheinland-Pfalz | 33,379 | 0.81× |
| Brandenburg | 29,717 | 1.16× |
| Berlin | 28,146 | 0.77× |
| Hamburg | 21,879 | 1.18× |
| Thüringen | 21,210 | 1.01× |
| Sachsen-Anhalt | 19,355 | 0.91× |
| Mecklenburg-Vorpommern | 16,835 | 1.07× |
| Saarland | 7,684 | 0.76× |
| Bremen | 6,260 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haberler | 19.64× | News |
| Unique Gifts | 16.15× | Shopping |
| Birthday Gifts | 17.63× | Kids & Family |
| Kyung Hee University | 127.72× | Business & Career |
| The Client (1994 film) | 31.67× | Movies & TV |
| Hide My IP | 86.67× | Technology & Electronics |
| Chełm | 37.28× | Travel & Leisure |
| Litter box | 1.68× | Pets & Animals |
| Keene, New Hampshire | 60.66× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Ethnography | 20.53× | Business & Career |
| CAC 40 | 1.68× | Business & Career |
| Urban Outfitters | 1.84× | Shopping |
| Eindhoven | 2.41× | Travel & Leisure |
| Progressive rock | 1.57× | Music & Radio |
| VfL Wolfsburg | 1.57× | Sports |
| Kissin' Dynamite | 6.67× | Music & Radio |
| Holstein | 6.97× | Travel & Leisure |
| Quincy University | 69.86× | Business & Career |
| Natural rubber | 1.67× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.51 |
| Pet Ownership | JOY | 1.4 |
| Tradition | CONSERVATISM | 1.38 |
| Spirituality | BALANCE | 1.34 |
| Need for Security | CONSERVATISM | 1.34 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 53.2% |
| United States | 22.4% |
| France | 6.4% |
See Redbreast (whiskey) audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Redbreast (whiskey) have in Germany?
Redbreast (whiskey) has an estimated audience of 495,584 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Redbreast (whiskey) fans?
29.7% of Redbreast (whiskey) fans are female, 70.3% are male, with an average age of 47.4 years.
Which brands do Redbreast (whiskey) fans like most?
Redbreast (whiskey) fans show strongest brand affinity for Haberler (19.64×), Unique Gifts (16.15×), and Birthday Gifts (17.63×) over the country average.
Where do Redbreast (whiskey) fans live in Germany?
Redbreast (whiskey) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 228,259), Bayern (reach 123,723), and Baden-Württemberg (reach 94,998). These three regions account for the largest share of the active audience.
What other brands do Redbreast (whiskey) fans also like?
Beyond Redbreast (whiskey) itself, the audience over-indexes on Unique Gifts (16.15×), Birthday Gifts (17.63×), Kyung Hee University (127.72×), and The Client (1994 film) (31.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Redbreast (whiskey). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.