Rascasse Audience Intelligence

Redbreast (whiskey) Target Market in Germany

A data profile of the people who buy, follow and care about Redbreast (whiskey) in Germany — modelled from more than twelve digital signal sources. Redbreast (whiskey) has an estimated audience of 868,011 people in Germany.

#964among Brand in Germany#354in Food & Beverages

The average Redbreast (whiskey) fan in Germany is 47.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Corn whiskey, Joe Cocker, Malt whisky, with strongest over-indexing on Corn whiskey (494.61× the country average).

Demographically, the Redbreast (whiskey) audience skews more male with an average age of 47.4, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Redbreast (whiskey) fan in Germany is more male, around 47.4 years old, with strong Spirituality tendencies and a notable affinity for Corn whiskey.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Redbreast (whiskey) profile in Germany.

Audience size
868K
in Germany
Gender
29.7%♀
70.3% male
Age
47.4
average years
Country rank
#7363
Brand in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Redbreast (whiskey)

29.7% are female, 70.3% are male, average age 47.4.

Fig. 02

Gender split

29.7%
Female
70.3%
Male
Demographic split for Redbreast (whiskey) audience in Germany
MetricValue
Female29.7%
Male70.3%
Average age47.4
Estimated audience size868,011
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Redbreast (whiskey) audience in Germany
Age bracketShare%
16-195%
20-2910%
30-3919%
40-4929%
50+38%
Fig. 04

Worldwide distribution

65.5%

of the worldwide Redbreast (whiskey) audience comes from Germany.

Worldwide audience distribution share by country for Redbreast (whiskey)
CountryShare
Germany65.5%
United States16.1%
France5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Redbreast (whiskey) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Redbreast (whiskey) customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~40K1.33×
02Mecklenburg-Vorpommern~20K1.22×
03Brandenburg~30K1.19×
04Nordrhein-Westfalen~200K1.18×
05Niedersachsen~90K1.15×
06Hamburg~20K1.12×
07Sachsen~40K1.10×
08Thüringen~20K1.04×
09Sachsen-Anhalt~20K0.94×
10Bremen~7K0.93×
11Bayern~100K0.89×
12Baden-Württemberg~90K0.81×
13Hessen~50K0.81×
14Rheinland-Pfalz~30K0.81×
15Saarland~8K0.80×
16Berlin~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Redbreast (whiskey), Germany
0.73×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Redbreast (whiskey) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Redbreast (whiskey) audience
#·InterestCategoryAffinity×
01Corn whiskeyFood & Beverages494.61×
02Box wineFood & Beverages279.29×
03Finlandia (vodka)Food & Beverages134.46×
04Jim BeamFood & Beverages127.76×
05Bitter lemonFood & Beverages113.82×
06Joe CockerMusic & Radio111.34×
07Single malt scotchFood & Beverages110.56×
08Aberlour distilleryFood & Beverages100.90×
09Malt whiskyFood & Beverages83.38×
10FinnairTravel & Leisure79.05×
11Edinburgh CastleTravel & Leisure73.55×
12Irish whiskeyFood & Beverages73.34×
13Islay whiskyFood & Beverages72.72×
14Malibu RumFood & Beverages64.20×
15Rye whiskeyFood & Beverages51.05×
16Cocktail shakerFood & Beverages48.85×
17Japanese whiskyFood & Beverages42.82×
18Single malt whiskyFood & Beverages42.56×
19White wineFood & Beverages17.46×
20Bourbon whiskeyFood & Beverages14.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Redbreast (whiskey) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Redbreast (whiskey) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.60×
IndulgenceJOY1.55×
PatriotismCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Redbreast (whiskey) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Price SensitivityPREMIUM0.71×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Redbreast (whiskey)'s target market in Germany?

Redbreast (whiskey)'s target market in Germany covers an estimated 868,011 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Redbreast (whiskey) customers?

29.7% of the Redbreast (whiskey) audience are female, 70.3% are male, with an average age of 47.4 years.

03

Which brands do Redbreast (whiskey) fans like most?

Redbreast (whiskey) fans show strongest brand affinity for Corn whiskey (494.61×), Joe Cocker (111.34×), and Malt whisky (83.38×) over the country average.

04

Where do Redbreast (whiskey) fans live in Germany?

Redbreast (whiskey) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Redbreast (whiskey) fans also like?

Beyond Redbreast (whiskey) itself, the audience over-indexes on Joe Cocker (111.34×), Malt whisky (83.38×), Jim Beam (127.76×), and Irish whiskey (73.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Redbreast (whiskey) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Redbreast (whiskey). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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