Rascasse Audience Intelligence

Single malt scotch Audience in Germany

A data profile of the people who buy, follow and care about Single malt scotch in Germany — modelled from more than twelve digital signal sources. Single malt scotch has an estimated audience of 249,381 people in Germany.

#43among Alcohol in Germany#6738among Topic in Germany#951in Food & Beverages

The average Single malt scotch fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Blended malt whisky, Malt whisky, Canadian whisky, with strongest over-indexing on Blended malt whisky (221.36× the country average).

Demographically, the Single malt scotch audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Single malt scotch fan in Germany is more male, around 37.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Blended malt whisky.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Single malt scotch profile in Germany.

Audience size
249K
in Germany
Gender
27.4%♀
72.6% male
Age
37.9
average years
Country rank
#19687
Topic in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Single malt scotch fans

27.4% are female, 72.6% are male, average age 37.9.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Single malt scotch audience in Germany
MetricValue
Female27.4%
Male72.6%
Average age37.9
Estimated audience size249,381
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Single malt scotch audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Single malt scotch audience comes from Germany.

Worldwide audience distribution share by country for Single malt scotch
CountryShare
United States24.9%
Taiwan12.4%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Single malt scotch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Single malt scotch fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.37×
02Bremen~3K1.27×
03Hamburg~7K1.24×
04Saarland~3K1.13×
05Mecklenburg-Vorpommern~5K1.01×
06Thüringen~6K0.97×
07Sachsen-Anhalt~6K0.96×
08Brandenburg~7K0.93×
09Rheinland-Pfalz~10K0.92×
10Bayern~40K0.90×
11Schleswig-Holstein~8K0.89×
12Niedersachsen~20K0.87×
13Sachsen~10K0.87×
14Hessen~20K0.86×
15Nordrhein-Westfalen~50K0.84×
16Baden-Württemberg~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Single malt scotch, Germany
0.82×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Single malt scotch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Single malt scotch audience
#·InterestCategoryAffinity×
01Blended malt whiskyFood & Beverages221.36×
02Canadian whiskyFood & Beverages189.98×
03Aberlour distilleryFood & Beverages100.16×
04Islay whiskyFood & Beverages82.86×
05The Glenlivet distilleryFood & Beverages78.61×
06Small batch whiskeyFood & Beverages71.25×
07Malt whiskyFood & Beverages70.50×
08Bulleit BourbonFood & Beverages66.24×
09American whiskeyFood & Beverages54.00×
10Japanese whiskyFood & Beverages46.37×
11Talisker distilleryFood & Beverages43.12×
12GlenmorangieFood & Beverages39.00×
13Single malt whiskyFood & Beverages36.88×
14GlenfiddichFood & Beverages32.00×
15Scotch whiskyFood & Beverages22.71×
16Ramazzotti (liqueur)Food & Beverages20.00×
17Malibu RumFood & Beverages20.00×
18MetaxaFood & Beverages20.00×
19Irish whiskeyFood & Beverages13.57×
20Landscape designBusiness & Career6.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Single malt scotch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Single malt scotch audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.67×
IndividualismJOY2.07×
MindfulnessBALANCE2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Single malt scotch audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Social Media UsageJOY0.84×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Single malt scotch have in Germany?

Single malt scotch has an estimated audience of 249,381 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Single malt scotch fans?

27.4% of Single malt scotch fans are female, 72.6% are male, with an average age of 37.9 years.

03

Which brands do Single malt scotch fans like most?

Single malt scotch fans show strongest brand affinity for Blended malt whisky (221.36×), Malt whisky (70.5×), and Canadian whisky (189.98×) over the country average.

04

Where do Single malt scotch fans live in Germany?

Single malt scotch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Single malt scotch fans also like?

Beyond Single malt scotch itself, the audience over-indexes on Malt whisky (70.5×), Canadian whisky (189.98×), Small batch whiskey (71.25×), and Single malt whisky (36.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Germany

See Single malt scotch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Single malt scotch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →