Glenfiddich Audience in Germany
Glenfiddich has an estimated audience of 349,244 people in Germany. 33.9% are female, 66.1% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Blended malt whisky, Monkey Shoulder, Japanese whisky, Laphroaig distillery, Small batch whiskey.
The average Glenfiddich fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Blended malt whisky, Monkey Shoulder, Japanese whisky, with strongest over-indexing on Blended malt whisky (216.06× the country average). Demographically, the Glenfiddich audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Glenfiddich fans
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 41.1 |
| Estimated audience size | 349,244 |
Audience persona
The typical Glenfiddich fan in Germany is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Blended malt whisky.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,446 | 1.11× |
| Bayern | 48,974 | 0.87× |
| Baden-Württemberg | 42,347 | 0.89× |
| Niedersachsen | 36,036 | 1.06× |
| Hessen | 29,157 | 1.1× |
| Sachsen | 20,160 | 1.18× |
| Berlin | 17,628 | 1.13× |
| Rheinland-Pfalz | 15,823 | 0.9× |
| Schleswig-Holstein | 13,407 | 1.07× |
| Brandenburg | 10,598 | 0.98× |
| Hamburg | 10,481 | 1.33× |
| Thüringen | 8,564 | 0.96× |
| Mecklenburg-Vorpommern | 6,465 | 0.97× |
| Sachsen-Anhalt | 6,030 | 0.67× |
| Saarland | 3,678 | 0.86× |
| Bremen | 2,791 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Blended malt whisky | 216.06× | Food & Beverages |
| Monkey Shoulder | 173.61× | Food & Beverages |
| Japanese whisky | 80.46× | Food & Beverages |
| Laphroaig distillery | 74.23× | Food & Beverages |
| Small batch whiskey | 55.76× | Food & Beverages |
| Kilchoman distillery | 150.99× | Food & Beverages |
| Single malt whisky | 28.76× | Food & Beverages |
| American whiskey | 48.98× | Food & Beverages |
| Moray | 174.6× | Travel & Leisure |
| The Glenlivet distillery | 78.49× | Food & Beverages |
| Scotch whisky | 23.17× | Food & Beverages |
| Malt whisky | 26.19× | Food & Beverages |
| Lagavulin distillery | 70.23× | Food & Beverages |
| Islay whisky | 59.18× | Food & Beverages |
| Draught beer | 20× | Food & Beverages |
| Bruichladdich distillery | 85.22× | Food & Beverages |
| Single malt scotch | 45.02× | Food & Beverages |
| American Craft Beer Week | 320.99× | Food & Beverages |
| Glenmorangie | 38.1× | Food & Beverages |
| Single barrel whiskey | 96.94× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.32 |
| Convenience Orientation | PREMIUM | 1.3 |
| Travelling | THRILL | 1.19 |
| Pet Ownership | JOY | 1.17 |
| Quality Awareness | PREMIUM | 1.17 |
| Urban Lifestyle | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 16.3% |
| United Kingdom | 7.8% |
See Glenfiddich audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Glenfiddich have in Germany?
Glenfiddich has an estimated audience of 349,244 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Glenfiddich fans?
33.9% of Glenfiddich fans are female, 66.1% are male, with an average age of 41.1 years.
Which brands do Glenfiddich fans like most?
Glenfiddich fans show strongest brand affinity for Blended malt whisky (216.06×), Monkey Shoulder (173.61×), and Japanese whisky (80.46×) over the country average.
Where do Glenfiddich fans live in Germany?
Glenfiddich fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,446), Bayern (reach 48,974), and Baden-Württemberg (reach 42,347). These three regions account for the largest share of the active audience.
What other brands do Glenfiddich fans also like?
Beyond Glenfiddich itself, the audience over-indexes on Monkey Shoulder (173.61×), Japanese whisky (80.46×), Laphroaig distillery (74.23×), and Small batch whiskey (55.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Glenfiddich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.