American whiskey Audience in Germany

Demographics of American whiskey fans

Audience persona

The typical American whiskey fan in Germany is more male, around 41.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Whisky.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See American whiskey audiences in other countries

• American whiskey — United States
• American whiskey — United Kingdom
• American whiskey — France
• American whiskey — Italy
• American whiskey — Spain
• American whiskey — Brazil
• American whiskey — Japan
• American whiskey — South Korea
• American whiskey — India

More Alcohol audiences in Germany

• Beer (10,287,936)
• Whisky (4,218,913)
• Gin (3,170,714)
• Rum (2,252,801)
• Scotch whisky (1,922,741)

Frequently asked questions

How many fans does American whiskey have in Germany?

American whiskey has an estimated audience of 477,638 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of American whiskey fans?

31.3% of American whiskey fans are female, 68.7% are male, with an average age of 41.8 years.

Which brands do American whiskey fans like most?

American whiskey fans show strongest brand affinity for Whisky (14.14×), Redbreast (whiskey) (22.88×), and Bourbon whiskey (14.92×) over the country average.

Where do American whiskey fans live in Germany?

American whiskey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,942), Bayern (reach 67,430), and Baden-Württemberg (reach 54,111). These three regions account for the largest share of the active audience.

What other brands do American whiskey fans also like?

Beyond American whiskey itself, the audience over-indexes on Redbreast (whiskey) (22.88×), Bourbon whiskey (14.92×), Tennessee whiskey (16.03×), and Kentucky (31.17×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for American whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.