Kentucky Audience in Germany
Kentucky has an estimated audience of 330,834 people in Germany. 40.6% are female, 59.4% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Birthday Gifts, Haberler, Stradivarius, Knokke-Heist.
The average Kentucky fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Birthday Gifts, Haberler, with strongest over-indexing on Unique Gifts (14.96× the country average). Demographically, the Kentucky audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Kentucky fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 38.6 |
| Estimated audience size | 330,834 |
Audience persona
The typical Kentucky fan in Germany is more male, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,530 | 1.14× |
| Bayern | 61,857 | 1.16× |
| Baden-Württemberg | 46,207 | 1.02× |
| Niedersachsen | 34,875 | 1.09× |
| Hessen | 33,237 | 1.32× |
| Rheinland-Pfalz | 17,698 | 1.07× |
| Berlin | 14,780 | 1× |
| Sachsen | 13,940 | 0.86× |
| Schleswig-Holstein | 13,206 | 1.11× |
| Brandenburg | 8,915 | 0.87× |
| Hamburg | 8,740 | 1.17× |
| Thüringen | 6,976 | 0.83× |
| Sachsen-Anhalt | 6,462 | 0.75× |
| Mecklenburg-Vorpommern | 5,001 | 0.79× |
| Saarland | 3,769 | 0.93× |
| Bremen | 2,527 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 14.96× | Shopping |
| Birthday Gifts | 15.29× | Kids & Family |
| Haberler | 10.02× | News |
| Stradivarius | 1.97× | Shopping |
| Knokke-Heist | 7.68× | Travel & Leisure |
| Medieval fantasy | 12.89× | Literature |
| Progressive rock | 1.69× | Music & Radio |
| Christmas Gift | 1.78× | Kids & Family |
| Urban horticulture | 1.56× | Home & Garden |
| Stamp collecting | 4.56× | Home & Garden |
| Corona (band) | 2.12× | Music & Radio |
| Ethnic studies | 20.7× | Business & Career |
| KLIX (AM) | 1.95× | Music & Radio |
| Škoda Kodiaq | 1.59× | Cars & Mobility |
| Esra Erol | 4.02× | Movies & TV |
| Este, Veneto | 1.73× | Travel & Leisure |
| Captain Fantastic (film) | 6.22× | Movies & TV |
| JDSU | 2.21× | Business & Career |
| The Journey (1959 film) | 8.97× | Movies & TV |
| Mount Kilimanjaro | 5.79× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.58 |
| Tradition | CONSERVATISM | 1.34 |
| Patriotism | CONSERVATISM | 1.32 |
| Spirituality | BALANCE | 1.28 |
| Early Adopter Mentality | POWER | 1.26 |
| Need for Security | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.1% |
| United Kingdom | 2.3% |
| Canada | 2.0% |
See Kentucky audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Kentucky have in Germany?
Kentucky has an estimated audience of 330,834 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kentucky fans?
40.6% of Kentucky fans are female, 59.4% are male, with an average age of 38.6 years.
Which brands do Kentucky fans like most?
Kentucky fans show strongest brand affinity for Unique Gifts (14.96×), Birthday Gifts (15.29×), and Haberler (10.02×) over the country average.
Where do Kentucky fans live in Germany?
Kentucky fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,530), Bayern (reach 61,857), and Baden-Württemberg (reach 46,207). These three regions account for the largest share of the active audience.
What other brands do Kentucky fans also like?
Beyond Kentucky itself, the audience over-indexes on Birthday Gifts (15.29×), Haberler (10.02×), Stradivarius (1.97×), and Knokke-Heist (7.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kentucky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.