Rascasse Audience Intelligence

Kentucky Audience in Germany

A data profile of the people who buy, follow and care about Kentucky in Germany — modelled from more than twelve digital signal sources. Kentucky has an estimated audience of 330,834 people in Germany.

#158among Region in Germany#1500among POI in Germany#1293in Travel & Leisure

The average Kentucky fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bourbon whiskey, American whiskey, Tennessee whiskey, with strongest over-indexing on Bourbon whiskey (17.33× the country average).

Demographically, the Kentucky audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kentucky fan in Germany is more male, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for Bourbon whiskey.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kentucky profile in Germany.

Audience size
331K
in Germany
Gender
40.6%♀
59.4% male
Age
38.6
average years
Country rank
#16166
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kentucky fans

40.6% are female, 59.4% are male, average age 38.6.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Kentucky audience in Germany
MetricValue
Female40.6%
Male59.4%
Average age38.6
Estimated audience size330,834
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Kentucky audience in Germany
Age bracketShare%
16-1917%
20-2922%
30-3923%
40-4924%
50+14%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Kentucky audience comes from Germany.

Worldwide audience distribution share by country for Kentucky
CountryShare
United States77.1%
United Kingdom2.3%
Canada2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kentucky audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kentucky fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.27×
02Bayern~60K1.17×
03Hamburg~8K1.13×
04Schleswig-Holstein~10K1.11×
05Nordrhein-Westfalen~80K1.10×
06Niedersachsen~30K1.07×
07Rheinland-Pfalz~20K1.05×
08Baden-Württemberg~40K0.99×
09Berlin~10K0.98×
10Bremen~3K0.98×
11Saarland~4K0.95×
12Sachsen~10K0.88×
13Brandenburg~9K0.88×
14Mecklenburg-Vorpommern~5K0.87×
15Thüringen~7K0.84×
16Sachsen-Anhalt~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Kentucky, Germany
0.78×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kentucky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kentucky audience
#·InterestCategoryAffinity×
01American whiskeyFood & Beverages31.17×
02The Glenlivet distilleryFood & Beverages31.05×
03MoonshineFood & Beverages26.01×
04Jameson Irish WhiskeyFood & Beverages21.07×
05MetaxaFood & Beverages20.73×
06Chivas RegalFood & Beverages19.89×
07Memorial DayPolitics & Society17.52×
08Bourbon whiskeyFood & Beverages17.33×
09Tennessee whiskeyFood & Beverages16.52×
10Tobacco pipeFood & Beverages13.72×
11Hendrick's GinFood & Beverages12.58×
12CNNMovies & TV7.22×
13BrewingFood & Beverages5.91×
14Scotch whiskyFood & Beverages5.42×
15Netto Marken-DiscountShopping3.66×
16NatureHome & Garden2.23×
17HornbachShopping2.06×
18TransfermarktSports2.06×
19Müller (company)Food & Beverages2.01×
20FamilyKids & Family1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kentucky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kentucky audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.51×
SpiritualityBALANCE1.41×
ExtroversionTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kentucky audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
Sports ActivityPOWER0.76×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kentucky have in Germany?

Kentucky has an estimated audience of 330,834 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kentucky fans?

40.6% of Kentucky fans are female, 59.4% are male, with an average age of 38.6 years.

03

Which brands do Kentucky fans like most?

Kentucky fans show strongest brand affinity for Bourbon whiskey (17.33×), American whiskey (31.17×), and Tennessee whiskey (16.52×) over the country average.

04

Where do Kentucky fans live in Germany?

Kentucky fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kentucky fans also like?

Beyond Kentucky itself, the audience over-indexes on American whiskey (31.17×), Tennessee whiskey (16.52×), Netto Marken-Discount (3.66×), and Metaxa (20.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Kentucky audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kentucky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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