Kentucky Audience in Germany
Kentucky has an estimated audience of 330,834 people in Germany. 40.6% are female, 59.4% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bourbon whiskey, Satire, Tennessee whiskey, The Glenlivet distillery, Netto Marken-Discount.
The average Kentucky fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bourbon whiskey, Satire, Tennessee whiskey, with strongest over-indexing on Bourbon whiskey (14.96× the country average). Demographically, the Kentucky audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Kentucky fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 38.6 |
| Estimated audience size | 330,834 |
Audience persona
The typical Kentucky fan in Germany is more male, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Bourbon whiskey.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,530 | 1.14× |
| Bayern | 61,857 | 1.16× |
| Baden-Württemberg | 46,207 | 1.02× |
| Niedersachsen | 34,875 | 1.09× |
| Hessen | 33,237 | 1.32× |
| Rheinland-Pfalz | 17,698 | 1.07× |
| Berlin | 14,780 | 1× |
| Sachsen | 13,940 | 0.86× |
| Schleswig-Holstein | 13,206 | 1.11× |
| Brandenburg | 8,915 | 0.87× |
| Hamburg | 8,740 | 1.17× |
| Thüringen | 6,976 | 0.83× |
| Sachsen-Anhalt | 6,462 | 0.75× |
| Mecklenburg-Vorpommern | 5,001 | 0.79× |
| Saarland | 3,769 | 0.93× |
| Bremen | 2,527 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bourbon whiskey | 14.96× | Food & Beverages |
| Satire | 8.81× | Literature |
| Tennessee whiskey | 15.29× | Food & Beverages |
| The Glenlivet distillery | 37.3× | Food & Beverages |
| Netto Marken-Discount | 3.42× | Shopping |
| Chivas Regal | 25.26× | Food & Beverages |
| German television comedy | 8.05× | Movies & TV |
| Jameson Irish Whiskey | 20.7× | Food & Beverages |
| Moonshine | 35.36× | Food & Beverages |
| Country rap | 7.17× | Music & Radio |
| Brewing | 6.09× | Food & Beverages |
| Tobacco pipe | 19.9× | Food & Beverages |
| Drambuie | 48.45× | Food & Beverages |
| Western Union | 4.4× | Business & Career |
| Allgäu | 6.05× | Travel & Leisure |
| Hendrick's Gin | 14.95× | Food & Beverages |
| Pets | 1.8× | Pets & Animals |
| Headphones | 5.2× | Technology & Electronics |
| Jennifer Love Hewitt | 9.14× | Movies & TV |
| Scotch whisky | 6.15× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.58 |
| Tradition | CONSERVATISM | 1.34 |
| Patriotism | CONSERVATISM | 1.32 |
| Spirituality | BALANCE | 1.28 |
| Early Adopter Mentality | POWER | 1.26 |
| Need for Security | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.1% |
| United Kingdom | 2.3% |
| Canada | 2.0% |
See Kentucky audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Kentucky have in Germany?
Kentucky has an estimated audience of 330,834 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kentucky fans?
40.6% of Kentucky fans are female, 59.4% are male, with an average age of 38.6 years.
Which brands do Kentucky fans like most?
Kentucky fans show strongest brand affinity for Bourbon whiskey (14.96×), Satire (8.81×), and Tennessee whiskey (15.29×) over the country average.
Where do Kentucky fans live in Germany?
Kentucky fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,530), Bayern (reach 61,857), and Baden-Württemberg (reach 46,207). These three regions account for the largest share of the active audience.
What other brands do Kentucky fans also like?
Beyond Kentucky itself, the audience over-indexes on Satire (8.81×), Tennessee whiskey (15.29×), The Glenlivet distillery (37.3×), and Netto Marken-Discount (3.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kentucky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.