Tobacco pipe Audience in Germany
Tobacco pipe has an estimated audience of 303,887 people in Germany. 63.4% are female, 36.6% are male, average age 39.1. Top regions: Bayern, Sachsen, Nordrhein-Westfalen. Top brand affinities: Cigar, Vapor, Smoking, Geekvape, SKYY vodka.
The average Tobacco pipe fan in Germany is 39.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Sachsen, Nordrhein-Westfalen. Top brand affinities include Cigar, Vapor, Smoking, with strongest over-indexing on Cigar (63.71× the country average). Demographically, the Tobacco pipe audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Tobacco pipe fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 39.1 |
| Estimated audience size | 303,887 |
Audience persona
The typical Tobacco pipe fan in Germany is more female, around 39.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cigar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 73,999 | 1.51× |
| Sachsen | 23,802 | 1.6× |
| Nordrhein-Westfalen | 16,938 | 0.25× |
| Thüringen | 12,617 | 1.63× |
| Rheinland-Pfalz | 11,723 | 0.77× |
| Baden-Württemberg | 10,799 | 0.26× |
| Niedersachsen | 10,741 | 0.36× |
| Brandenburg | 10,411 | 1.1× |
| Sachsen-Anhalt | 10,211 | 1.3× |
| Schleswig-Holstein | 10,040 | 0.92× |
| Hessen | 8,722 | 0.38× |
| Berlin | 7,187 | 0.53× |
| Mecklenburg-Vorpommern | 7,185 | 1.24× |
| Saarland | 7,142 | 1.91× |
| Hamburg | 6,056 | 0.88× |
| Bremen | 3,505 | 1.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cigar | 63.71× | Food & Beverages |
| Vapor | 113.19× | Home & Garden |
| Smoking | 33.01× | Food & Beverages |
| Geekvape | 72.52× | Food & Beverages |
| SKYY vodka | 75.51× | Food & Beverages |
| Lighter | 46.38× | Home & Garden |
| Laphroaig distillery | 44.51× | Food & Beverages |
| Electronic cigarette | 31.86× | Food & Beverages |
| Finch | 8.52× | Music & Radio |
| Tobacco | 26.1× | Food & Beverages |
| John Player Special | 73.51× | Food & Beverages |
| Cigarette | 19.8× | Food & Beverages |
| Vuse | 32.44× | Food & Beverages |
| Rye | 25.38× | Food & Beverages |
| American whiskey | 16.37× | Food & Beverages |
| Rothmans | 76.67× | Food & Beverages |
| Love & Sex | 5.72× | Kids & Family |
| Chivas Regal | 18.36× | Food & Beverages |
| Nicorette | 28.22× | Health |
| Asbach | 10.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.53 |
| Tradition | CONSERVATISM | 1.41 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Urban Lifestyle | OPEN | 1.38 |
| Sustainability | BALANCE | 1.3 |
| Extroversion | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| China | 5.3% |
| Brazil | 5.2% |
See Tobacco pipe audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tobacco pipe have in Germany?
Tobacco pipe has an estimated audience of 303,887 people in Germany, concentrated in Bayern and Sachsen.
What is the gender split and age of Tobacco pipe fans?
63.4% of Tobacco pipe fans are female, 36.6% are male, with an average age of 39.1 years.
Which brands do Tobacco pipe fans like most?
Tobacco pipe fans show strongest brand affinity for Cigar (63.71×), Vapor (113.19×), and Smoking (33.01×) over the country average.
Where do Tobacco pipe fans live in Germany?
Tobacco pipe fans in Germany are most concentrated in Bayern (reach 73,999), Sachsen (reach 23,802), and Nordrhein-Westfalen (reach 16,938). These three regions account for the largest share of the active audience.
What other brands do Tobacco pipe fans also like?
Beyond Tobacco pipe itself, the audience over-indexes on Vapor (113.19×), Smoking (33.01×), Geekvape (72.52×), and SKYY vodka (75.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tobacco pipe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.