Rye Audience in Germany
Rye has an estimated audience of 331,124 people in Germany. 41.1% are female, 58.9% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haberler, Unique Gifts, Birthday Gifts, Dog breed, Collectable.
The average Rye fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haberler, Unique Gifts, Birthday Gifts, with strongest over-indexing on Haberler (5.87× the country average). Demographically, the Rye audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Rye fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 42.7 |
| Estimated audience size | 331,124 |
Audience persona
The typical Rye fan in Germany is more male, around 42.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Haberler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,193 | 0.96× |
| Bayern | 53,735 | 1.01× |
| Baden-Württemberg | 47,667 | 1.06× |
| Niedersachsen | 36,674 | 1.14× |
| Hessen | 26,644 | 1.06× |
| Sachsen | 23,184 | 1.43× |
| Rheinland-Pfalz | 14,751 | 0.89× |
| Berlin | 14,546 | 0.98× |
| Schleswig-Holstein | 12,668 | 1.07× |
| Brandenburg | 9,152 | 0.89× |
| Sachsen-Anhalt | 8,555 | 1× |
| Mecklenburg-Vorpommern | 8,256 | 1.31× |
| Thüringen | 8,069 | 0.96× |
| Hamburg | 8,006 | 1.07× |
| Saarland | 2,833 | 0.7× |
| Bremen | 1,940 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haberler | 5.87× | News |
| Unique Gifts | 4.98× | Shopping |
| Birthday Gifts | 5.6× | Kids & Family |
| Dog breed | 2× | Pets & Animals |
| Collectable | 2.9× | Kids & Family |
| Home construction | 1.56× | Home & Garden |
| Commercial mortgage | 2.8× | Business & Career |
| Eco Friendly Living | 5.1× | Home & Garden |
| Esra Erol | 6.12× | Movies & TV |
| Natural rubber | 2.02× | Cars & Mobility |
| 3D printing | 1.83× | Technology & Electronics |
| Ethnic studies | 18.17× | Business & Career |
| Sixx | 2.12× | Movies & TV |
| Graham Greene (actor) | 2.62× | |
| Kyung Hee University | 9.18× | Business & Career |
| PAFFEN SPORT BOXING | 17.48× | Shopping |
| Cachorro | 2.22× | Pets & Animals |
| Women's empowerment | 2.24× | Politics & Society |
| Eimsbüttel (quarter) | 5.63× | Travel & Leisure |
| Nationality | 1.59× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.11 |
| Community Orientation | OPEN | 1.86 |
| Design Affinity | PREMIUM | 1.8 |
| Pet Ownership | JOY | 1.76 |
| Sports Activity | POWER | 1.7 |
| LGBTQ+ Identity | OPEN | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.2% |
| United Kingdom | 9.2% |
| Italy | 4.7% |
See Rye audiences in other countries
More Vegetable audiences in Germany
- Potato (905,758)
- Radicchio (790,227)
- Maize (709,102)
- Capsicum (700,850)
- Leaf vegetable (576,654)
Frequently asked questions
How many fans does Rye have in Germany?
Rye has an estimated audience of 331,124 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rye fans?
41.1% of Rye fans are female, 58.9% are male, with an average age of 42.7 years.
Which brands do Rye fans like most?
Rye fans show strongest brand affinity for Haberler (5.87×), Unique Gifts (4.98×), and Birthday Gifts (5.6×) over the country average.
Where do Rye fans live in Germany?
Rye fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,193), Bayern (reach 53,735), and Baden-Württemberg (reach 47,667). These three regions account for the largest share of the active audience.
What other brands do Rye fans also like?
Beyond Rye itself, the audience over-indexes on Unique Gifts (4.98×), Birthday Gifts (5.6×), Dog breed (2×), and Collectable (2.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.