Hendrick's Gin Audience in Germany
Hendrick's Gin has an estimated audience of 346,193 people in Germany. 44.7% are female, 55.3% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Small batch whiskey, Grey Goose (vodka), Jim Beam, American whiskey, SKYY vodka.
The average Hendrick's Gin fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Small batch whiskey, Grey Goose (vodka), Jim Beam, with strongest over-indexing on Small batch whiskey (72.23× the country average). Demographically, the Hendrick's Gin audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Hendrick's Gin fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 37.7 |
| Estimated audience size | 346,193 |
Audience persona
The typical Hendrick's Gin fan in Germany is more male, around 37.7 years old, with strong Indulgence tendencies and a notable affinity for Small batch whiskey.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,050 | 1.07× |
| Bayern | 58,860 | 0.9× |
| Baden-Württemberg | 43,624 | 0.79× |
| Niedersachsen | 42,182 | 1.07× |
| Hessen | 31,164 | 1.01× |
| Berlin | 23,141 | 1.27× |
| Sachsen | 20,719 | 1.04× |
| Schleswig-Holstein | 16,603 | 1.14× |
| Hamburg | 16,305 | 1.77× |
| Rheinland-Pfalz | 15,687 | 0.77× |
| Brandenburg | 12,574 | 1× |
| Sachsen-Anhalt | 8,526 | 0.81× |
| Mecklenburg-Vorpommern | 8,288 | 1.07× |
| Thüringen | 7,571 | 0.73× |
| Saarland | 3,471 | 0.69× |
| Bremen | 3,080 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Small batch whiskey | 72.23× | Food & Beverages |
| Grey Goose (vodka) | 77.23× | Food & Beverages |
| Jim Beam | 57.04× | Food & Beverages |
| American whiskey | 52.92× | Food & Beverages |
| SKYY vodka | 109.95× | Food & Beverages |
| Jameson Irish Whiskey | 58.74× | Food & Beverages |
| Bulleit Bourbon | 90.19× | Food & Beverages |
| Bloody Mary (cocktail) | 139.28× | Food & Beverages |
| The Glenlivet distillery | 77.11× | Food & Beverages |
| Distilled beverage | 10.83× | Food & Beverages |
| Chivas Regal | 54.79× | Food & Beverages |
| Glenfiddich | 51.35× | Food & Beverages |
| Smirnoff | 73.28× | Food & Beverages |
| Wild Turkey (bourbon) | 70.63× | Food & Beverages |
| Rémy Martin | 68.52× | Food & Beverages |
| Malt whisky | 26.93× | Food & Beverages |
| Aperol Spritz | 22.2× | Food & Beverages |
| Piña colada | 67.56× | Food & Beverages |
| Homemaking | 20× | Home & Garden |
| Beefeater Gin | 61.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.3 |
| Sustainability | BALANCE | 1.81 |
| Price Sensitivity | PREMIUM | 1.8 |
| Quality Awareness | PREMIUM | 1.67 |
| DIY Mentality | THRILL | 1.6 |
| Design Affinity | PREMIUM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 11.7% |
| Italy | 6.8% |
See Hendrick's Gin audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Hendrick's Gin have in Germany?
Hendrick's Gin has an estimated audience of 346,193 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hendrick's Gin fans?
44.7% of Hendrick's Gin fans are female, 55.3% are male, with an average age of 37.7 years.
Which brands do Hendrick's Gin fans like most?
Hendrick's Gin fans show strongest brand affinity for Small batch whiskey (72.23×), Grey Goose (vodka) (77.23×), and Jim Beam (57.04×) over the country average.
Where do Hendrick's Gin fans live in Germany?
Hendrick's Gin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,050), Bayern (reach 58,860), and Baden-Württemberg (reach 43,624). These three regions account for the largest share of the active audience.
What other brands do Hendrick's Gin fans also like?
Beyond Hendrick's Gin itself, the audience over-indexes on Grey Goose (vodka) (77.23×), Jim Beam (57.04×), American whiskey (52.92×), and SKYY vodka (109.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hendrick's Gin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.