Chivas Regal Audience in Germany
Chivas Regal has an estimated audience of 316,043 people in Germany. 36.1% are female, 63.9% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Glenfiddich, Malt whisky, Small batch whiskey, American whiskey, Jameson Irish Whiskey.
The average Chivas Regal fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Glenfiddich, Malt whisky, Small batch whiskey, with strongest over-indexing on Glenfiddich (132.78× the country average). Demographically, the Chivas Regal audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Chivas Regal fans
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 39.3 |
| Estimated audience size | 316,043 |
Audience persona
The typical Chivas Regal fan in Germany is more male, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Glenfiddich.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,625 | 1.27× |
| Bayern | 46,325 | 0.91× |
| Baden-Württemberg | 40,616 | 0.94× |
| Niedersachsen | 36,375 | 1.19× |
| Hessen | 29,220 | 1.21× |
| Berlin | 22,493 | 1.59× |
| Rheinland-Pfalz | 13,647 | 0.86× |
| Hamburg | 13,113 | 1.84× |
| Schleswig-Holstein | 10,904 | 0.96× |
| Sachsen | 10,052 | 0.65× |
| Brandenburg | 6,876 | 0.7× |
| Sachsen-Anhalt | 6,059 | 0.74× |
| Thüringen | 4,137 | 0.51× |
| Mecklenburg-Vorpommern | 3,814 | 0.63× |
| Bremen | 3,411 | 1.26× |
| Saarland | 2,844 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Glenfiddich | 132.78× | Food & Beverages |
| Malt whisky | 74.53× | Food & Beverages |
| Small batch whiskey | 100.12× | Food & Beverages |
| American whiskey | 73.93× | Food & Beverages |
| Jameson Irish Whiskey | 79.91× | Food & Beverages |
| Johnnie Walker | 64.84× | Food & Beverages |
| Bulleit Bourbon | 121.58× | Food & Beverages |
| Wild Turkey (bourbon) | 114.35× | Food & Beverages |
| The Glenlivet distillery | 107.17× | Food & Beverages |
| Jim Beam | 71.13× | Food & Beverages |
| Grey Goose (vodka) | 82.03× | Food & Beverages |
| Smirnoff | 100.46× | Food & Beverages |
| Rémy Martin | 97.21× | Food & Beverages |
| SKYY vodka | 117.77× | Food & Beverages |
| Savings account | 39.07× | Business & Career |
| Single malt scotch | 69.56× | Food & Beverages |
| Asbach | 39.6× | Food & Beverages |
| Bloody Mary (cocktail) | 130.08× | Food & Beverages |
| Malt | 32.82× | Food & Beverages |
| Brandy | 39.6× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.7 |
| Quality Awareness | PREMIUM | 1.6 |
| Early Adopter Mentality | POWER | 1.38 |
| Career Orientation | POWER | 1.34 |
| Luxury Orientation | PREMIUM | 1.3 |
| Patriotism | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 12.3% |
| Brazil | 9.5% |
See Chivas Regal audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Chivas Regal have in Germany?
Chivas Regal has an estimated audience of 316,043 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chivas Regal fans?
36.1% of Chivas Regal fans are female, 63.9% are male, with an average age of 39.3 years.
Which brands do Chivas Regal fans like most?
Chivas Regal fans show strongest brand affinity for Glenfiddich (132.78×), Malt whisky (74.53×), and Small batch whiskey (100.12×) over the country average.
Where do Chivas Regal fans live in Germany?
Chivas Regal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,625), Bayern (reach 46,325), and Baden-Württemberg (reach 40,616). These three regions account for the largest share of the active audience.
What other brands do Chivas Regal fans also like?
Beyond Chivas Regal itself, the audience over-indexes on Malt whisky (74.53×), Small batch whiskey (100.12×), American whiskey (73.93×), and Jameson Irish Whiskey (79.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chivas Regal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.