Savings account Audience in Germany
Savings account has an estimated audience of 953,849 people in Germany. 41.4% are female, 58.6% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Commerzbank, Postbank, Savings bank, Deutsche Bank, Friedrich Merz.
The average Savings account fan in Germany is 44.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Commerzbank, Postbank, Savings bank, with strongest over-indexing on Commerzbank (8.81× the country average). Demographically, the Savings account audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Savings account fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 44.3 |
| Estimated audience size | 953,849 |
Audience persona
The typical Savings account fan in Germany is more male, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Commerzbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 130,734 | 0.63× |
| Hessen | 119,887 | 1.65× |
| Bayern | 111,378 | 0.73× |
| Baden-Württemberg | 92,294 | 0.71× |
| Berlin | 72,189 | 1.69× |
| Rheinland-Pfalz | 34,087 | 0.71× |
| Niedersachsen | 34,071 | 0.37× |
| Sachsen | 24,267 | 0.52× |
| Thüringen | 23,345 | 0.96× |
| Sachsen-Anhalt | 22,673 | 0.92× |
| Schleswig-Holstein | 21,232 | 0.62× |
| Brandenburg | 21,014 | 0.71× |
| Mecklenburg-Vorpommern | 19,941 | 1.1× |
| Saarland | 18,879 | 1.61× |
| Bremen | 18,527 | 2.27× |
| Hamburg | 17,464 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commerzbank | 8.81× | Business & Career |
| Postbank | 9.1× | Business & Career |
| Savings bank | 9.46× | Business & Career |
| Deutsche Bank | 5.24× | Business & Career |
| Friedrich Merz | 4.98× | Politics & Society |
| BlackRock | 12.01× | Business & Career |
| E.ON | 5.54× | Home & Garden |
| Investment management | 5.97× | Business & Career |
| Exchange-traded fund | 9.51× | Business & Career |
| Borussia Dortmund | 1.52× | Sports |
| Saving | 4.51× | Business & Career |
| Reisebank | 6.61× | Business & Career |
| Asset management | 7.59× | Business & Career |
| Bundesagentur für Arbeit | 2.94× | Politics & Society |
| Consorsbank | 4.72× | Business & Career |
| Pension | 4.38× | Business & Career |
| Tipico | 2.96× | Games |
| Pension fund | 12.99× | Business & Career |
| Trade Republic | 4.29× | Business & Career |
| Stock fund | 10.26× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.98 |
| Convenience Orientation | PREMIUM | 1.84 |
| Travelling | THRILL | 1.7 |
| Quality Awareness | PREMIUM | 1.6 |
| Risk Appetite | THRILL | 1.55 |
| Sustainability | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| India | 7.0% |
| Brazil | 4.5% |
See Savings account audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Savings account have in Germany?
Savings account has an estimated audience of 953,849 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Savings account fans?
41.4% of Savings account fans are female, 58.6% are male, with an average age of 44.3 years.
Which brands do Savings account fans like most?
Savings account fans show strongest brand affinity for Commerzbank (8.81×), Postbank (9.1×), and Savings bank (9.46×) over the country average.
Where do Savings account fans live in Germany?
Savings account fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,734), Hessen (reach 119,887), and Bayern (reach 111,378). These three regions account for the largest share of the active audience.
What other brands do Savings account fans also like?
Beyond Savings account itself, the audience over-indexes on Postbank (9.1×), Savings bank (9.46×), Deutsche Bank (5.24×), and Friedrich Merz (4.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Savings account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.