Rascasse Audience Intelligence

Savings account Audience in Germany

A data profile of the people who buy, follow and care about Savings account in Germany — modelled from more than twelve digital signal sources. Savings account has an estimated audience of 953,849 people in Germany.

#3258among Topic in Germany#596in Business & Career

The average Savings account fan in Germany is 44.3 years old, more male, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Commerzbank, Postbank, Savings bank, with strongest over-indexing on Commerzbank (8.81× the country average).

Demographically, the Savings account audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Savings account fan in Germany is more male, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Commerzbank.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Savings account profile in Germany.

Audience size
954K
in Germany
Gender
41.4%♀
58.6% male
Age
44.3
average years
Country rank
#6805
Topic in Germany
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Savings account fans

41.4% are female, 58.6% are male, average age 44.3.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Savings account audience in Germany
MetricValue
Female41.4%
Male58.6%
Average age44.3
Estimated audience size953,849
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Savings account audience in Germany
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4922%
50+33%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Savings account audience comes from Germany.

Worldwide audience distribution share by country for Savings account
CountryShare
United States29.3%
India7.0%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Savings account audience in Germany is strongest.

Fig. 05

Top regions by affinity

Savings account fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K2.60×
02Bremen~10K1.32×
03Berlin~50K1.27×
04Saarland~10K1.20×
05Thüringen~30K1.06×
06Mecklenburg-Vorpommern~20K1.04×
07Sachsen-Anhalt~20K1.01×
08Hamburg~20K0.92×
09Brandenburg~30K0.91×
10Rheinland-Pfalz~40K0.89×
11Schleswig-Holstein~30K0.89×
12Sachsen~40K0.84×
13Bayern~100K0.76×
14Baden-Württemberg~100K0.76×
15Niedersachsen~70K0.74×
16Nordrhein-Westfalen~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Savings account, Germany
0.68×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Savings account audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Savings account audience
#·InterestCategoryAffinity×
01Pension fundBusiness & Career12.99×
02BlackRockBusiness & Career12.01×
03Stock fundBusiness & Career10.26×
04Exchange-traded fundBusiness & Career9.51×
05Savings bankBusiness & Career9.46×
06PostbankBusiness & Career9.10×
07CommerzbankBusiness & Career8.81×
08Santander BankBusiness & Career7.91×
09Asset managementBusiness & Career7.59×
10ReisebankBusiness & Career6.61×
11Investment managementBusiness & Career5.97×
12E.ONHome & Garden5.54×
13Deutsche BankBusiness & Career5.24×
14Friedrich MerzPolitics & Society4.98×
15ConsorsbankBusiness & Career4.72×
16SavingBusiness & Career4.51×
17PensionBusiness & Career4.38×
18TipicoGames2.96×
19Bundesagentur für ArbeitPolitics & Society2.94×
20FIFA World CupSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Savings account audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Savings account audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.06×
Need for SecurityCONSERVATISM1.52×
Price SensitivityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Savings account audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.96×
Design AffinityPREMIUM1.03×
MindfulnessBALANCE1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Savings account have in Germany?

Savings account has an estimated audience of 953,849 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Savings account fans?

41.4% of Savings account fans are female, 58.6% are male, with an average age of 44.3 years.

03

Which brands do Savings account fans like most?

Savings account fans show strongest brand affinity for Commerzbank (8.81×), Postbank (9.1×), and Savings bank (9.46×) over the country average.

04

Where do Savings account fans live in Germany?

Savings account fans in Germany are most concentrated in Hessen (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Savings account fans also like?

Beyond Savings account itself, the audience over-indexes on Postbank (9.1×), Savings bank (9.46×), Deutsche Bank (5.24×), and Friedrich Merz (4.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Savings account audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Savings account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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