Consorsbank Audience in Germany
Consorsbank has an estimated audience of 3,408,695 people in Germany. 41.6% are female, 58.4% are male, average age 42.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Cocktail, Unique Gifts, Haberler, CAC 40, Christmas Gift.
The average Consorsbank fan in Germany is 42.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Cocktail, Unique Gifts, Haberler, with strongest over-indexing on Cocktail (13.49× the country average). Demographically, the Consorsbank audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Consorsbank fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 42.0 |
| Estimated audience size | 3,408,695 |
Audience persona
The typical Consorsbank fan in Germany is more male, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 878,693 | 1.6× |
| Nordrhein-Westfalen | 711,883 | 0.95× |
| Baden-Württemberg | 631,932 | 1.36× |
| Niedersachsen | 312,425 | 0.94× |
| Hessen | 304,513 | 1.17× |
| Rheinland-Pfalz | 186,522 | 1.09× |
| Sachsen | 162,300 | 0.97× |
| Berlin | 142,433 | 0.93× |
| Schleswig-Holstein | 115,172 | 0.94× |
| Brandenburg | 95,285 | 0.9× |
| Thüringen | 80,723 | 0.93× |
| Hamburg | 79,301 | 1.03× |
| Sachsen-Anhalt | 76,122 | 0.86× |
| Mecklenburg-Vorpommern | 44,482 | 0.68× |
| Saarland | 32,011 | 0.76× |
| Bremen | 25,025 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 13.49× | Food & Beverages |
| Unique Gifts | 1.78× | Shopping |
| Haberler | 1.57× | News |
| CAC 40 | 1.7× | Business & Career |
| Christmas Gift | 1.82× | Kids & Family |
| VfL Wolfsburg | 1.76× | Sports |
| Stradivarius | 1.62× | Shopping |
| Birthday Gifts | 1.69× | Kids & Family |
| Overboard (film) | 7.01× | Movies & TV |
| Peugeot 308 | 3.24× | Cars & Mobility |
| Business English | 2.31× | Business & Career |
| Home Delivery | 2.02× | Food & Beverages |
| Icon (magazine) | 1.76× | Arts & Culture |
| Esra Erol | 3.58× | Movies & TV |
| Noodle (Gorillaz) | 1.96× | Music & Radio |
| Metamorphoses | 1.95× | Literature |
| Hypertext | 1.57× | Technology & Electronics |
| Gudrun Sjödén | 1.56× | Fashion & Accessoires |
| Jacob Tremblay | 2.23× | Movies & TV |
| Jaguar F-Pace | 2.87× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.63 |
| Risk Appetite | THRILL | 1.62 |
| Need for Security | CONSERVATISM | 1.59 |
| Early Adopter Mentality | POWER | 1.39 |
| Indulgence | JOY | 1.35 |
| Luxury Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.5% |
| Austria | 0.9% |
| Switzerland | 0.5% |
See Consorsbank audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Consorsbank have in Germany?
Consorsbank has an estimated audience of 3,408,695 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Consorsbank fans?
41.6% of Consorsbank fans are female, 58.4% are male, with an average age of 42.0 years.
Which brands do Consorsbank fans like most?
Consorsbank fans show strongest brand affinity for Cocktail (13.49×), Unique Gifts (1.78×), and Haberler (1.57×) over the country average.
Where do Consorsbank fans live in Germany?
Consorsbank fans in Germany are most concentrated in Bayern (reach 878,693), Nordrhein-Westfalen (reach 711,883), and Baden-Württemberg (reach 631,932). These three regions account for the largest share of the active audience.
What other brands do Consorsbank fans also like?
Beyond Consorsbank itself, the audience over-indexes on Unique Gifts (1.78×), Haberler (1.57×), CAC 40 (1.7×), and Christmas Gift (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Consorsbank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.