Exchange-traded fund Audience in Germany
Exchange-traded fund has an estimated audience of 1,090,337 people in Germany. 46.9% are female, 53.1% are male, average age 33.1. Top brand affinities: Trade Republic, Scalable Capital, Friedrich Merz, Flatex, BlackRock.
Top brand affinities include Trade Republic, Scalable Capital, Friedrich Merz, with strongest over-indexing on Trade Republic (12.83× the country average). Demographically, the Exchange-traded fund audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Exchange-traded fund fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 33.1 |
| Estimated audience size | 1,090,337 |
Audience persona
The typical Exchange-traded fund fan in Germany is balanced, around 33.1 years old, with strong Career Orientation tendencies and a notable affinity for Trade Republic.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trade Republic | 12.83× | Business & Career |
| Scalable Capital | 17.2× | Business & Career |
| Friedrich Merz | 6.3× | Politics & Society |
| Flatex | 17.51× | Business & Career |
| BlackRock | 15.52× | Business & Career |
| Commerzbank | 2.97× | Business & Career |
| Investor | 4.45× | Business & Career |
| Warren Buffett | 10.39× | Business & Career |
| Stock market index | 9.83× | Business & Career |
| Spiegel Online | 2.31× | News |
| finanzen.net | 6.06× | Business & Career |
| Deutsche Bank | 3.57× | Business & Career |
| Bitvavo | 17.2× | Business & Career |
| Getquin | 31.18× | Business & Career |
| DER AKTIONÄR | 10.12× | Business & Career |
| Google Docs | 4.69× | Internet & Social Media |
| Stars | 8.92× | Music & Radio |
| Handelsblatt | 5.02× | Business & Career |
| Financial technology | 4.03× | Business & Career |
| Postbank | 2.49× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.35 |
| Risk Appetite | THRILL | 2 |
| Sustainability | BALANCE | 1.46 |
| Patriotism | CONSERVATISM | 1.27 |
| Urban Lifestyle | OPEN | 1.26 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| India | 12.4% |
| Japan | 9.9% |
See Exchange-traded fund audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Exchange-traded fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.