Rascasse Audience Intelligence

Exchange-traded fund Audience in Germany

A data profile of the people who buy, follow and care about Exchange-traded fund in Germany — modelled from more than twelve digital signal sources. Exchange-traded fund has an estimated audience of 1,090,337 people in Germany.

#2965among Topic in Germany#542in Business & Career

The average Exchange-traded fund fan in Germany is 33.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Trade Republic, Scalable Capital, Flatex, with strongest over-indexing on Trade Republic (12.83× the country average).

Demographically, the Exchange-traded fund audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Exchange-traded fund fan in Germany is balanced, around 33.1 years old, with strong Career Orientation tendencies and a notable affinity for Trade Republic.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exchange-traded fund profile in Germany.

Audience size
1.1M
in Germany
Gender
46.9%♀
53.1% male
Age
33.1
average years
Country rank
#6035
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Exchange-traded fund fans

46.9% are female, 53.1% are male, average age 33.1.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Exchange-traded fund audience in Germany
MetricValue
Female46.9%
Male53.1%
Average age33.1
Estimated audience size1,090,337
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Exchange-traded fund audience in Germany
Age bracketShare%
16-1940%
20-2920%
30-3914%
40-4913%
50+13%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Exchange-traded fund audience comes from Germany.

Worldwide audience distribution share by country for Exchange-traded fund
CountryShare
United States16.4%
India12.4%
Japan9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exchange-traded fund audience in Germany is strongest.

Fig. 05

Top regions by affinity

Exchange-traded fund fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~60K1.12×
02Bremen~10K1.12×
03Berlin~50K1.05×
04Hessen~90K1.04×
05Saarland~10K1.01×
06Thüringen~30K1.00×
07Hamburg~20K1.00×
08Mecklenburg-Vorpommern~20K1.00×
09Bayern~200K0.99×
10Sachsen-Anhalt~30K0.99×
11Brandenburg~30K0.97×
12Schleswig-Holstein~40K0.96×
13Sachsen~50K0.94×
14Baden-Württemberg~100K0.92×
15Niedersachsen~100K0.91×
16Nordrhein-Westfalen~200K0.86×
Fig. 06

Affinity by region

Affinity by region — Exchange-traded fund, Germany
0.86×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exchange-traded fund audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exchange-traded fund audience
#·InterestCategoryAffinity×
01GetquinBusiness & Career31.18×
02FlatexBusiness & Career17.51×
03Scalable CapitalBusiness & Career17.20×
04BitvavoBusiness & Career17.20×
05BlackRockBusiness & Career15.52×
06Trade RepublicBusiness & Career12.83×
07Warren BuffettBusiness & Career10.39×
08Börse StuttgartBusiness & Career10.22×
09DER AKTIONÄRBusiness & Career10.12×
10Stock market indexBusiness & Career9.83×
11StarsMusic & Radio8.92×
12Friedrich MerzPolitics & Society6.30×
13finanzen.netBusiness & Career6.06×
14HandelsblattBusiness & Career5.02×
15Google DocsInternet & Social Media4.69×
16InvestorBusiness & Career4.45×
17Financial technologyBusiness & Career4.03×
18Deutsche BankBusiness & Career3.57×
19CommerzbankBusiness & Career2.97×
20PostbankBusiness & Career2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exchange-traded fund audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Exchange-traded fund audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.66×
Need for SecurityCONSERVATISM1.47×
SustainabilityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Exchange-traded fund audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.46×
MindfulnessBALANCE0.61×
Pet OwnershipJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Exchange-traded fund have in Germany?

Exchange-traded fund has an estimated audience of 1,090,337 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Exchange-traded fund fans?

46.9% of Exchange-traded fund fans are female, 53.1% are male, with an average age of 33.1 years.

03

Which brands do Exchange-traded fund fans like most?

Exchange-traded fund fans show strongest brand affinity for Trade Republic (12.83×), Scalable Capital (17.2×), and Flatex (17.51×) over the country average.

04

Where do Exchange-traded fund fans live in Germany?

Exchange-traded fund fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Exchange-traded fund fans also like?

Beyond Exchange-traded fund itself, the audience over-indexes on Scalable Capital (17.2×), Flatex (17.51×), Friedrich Merz (6.3×), and BlackRock (15.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Exchange-traded fund audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Exchange-traded fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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