Rascasse Audience Intelligence

Flatex Target Market in Germany

A data profile of the people who buy, follow and care about Flatex in Germany — modelled from more than twelve digital signal sources. Flatex has an estimated audience of 649,796 people in Germany.

#8among Consulting in Germany#1237among Brand in Germany#748in Business & Career

The average Flatex fan in Germany is 35.3 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Stock market, Home insurance, Exchange-traded fund, with strongest over-indexing on Stock market (12.25× the country average).

Demographically, the Flatex audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Flatex fan in Germany is balanced, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for Stock market.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flatex profile in Germany.

Audience size
650K
in Germany
Gender
45.3%♀
54.7% male
Age
35.3
average years
Country rank
#9439
Brand in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Flatex

45.3% are female, 54.7% are male, average age 35.3.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Flatex audience in Germany
MetricValue
Female45.3%
Male54.7%
Average age35.3
Estimated audience size649,796
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Flatex audience in Germany
Age bracketShare%
16-1933%
20-2919%
30-3916%
40-4915%
50+16%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Flatex audience comes from Germany.

Worldwide audience distribution share by country for Flatex
CountryShare
Germany53.4%
Austria38.3%
Netherlands1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flatex audience in Germany is strongest.

Fig. 05

Top regions by affinity

Flatex customers by region in Germany
#RegionReachAffinity×
01Bayern~200K1.52×
02Bremen~7K1.34×
03Hessen~60K1.33×
04Baden-Württemberg~100K1.25×
05Schleswig-Holstein~30K1.14×
06Nordrhein-Westfalen~100K1.06×
07Thüringen~20K1.00×
08Rheinland-Pfalz~30K0.97×
09Niedersachsen~60K0.95×
10Saarland~7K0.91×
11Berlin~30K0.89×
12Sachsen~30K0.85×
13Hamburg~10K0.84×
14Brandenburg~10K0.74×
15Sachsen-Anhalt~10K0.70×
16Mecklenburg-Vorpommern~8K0.65×
Fig. 06

Affinity by region

Affinity by region — Flatex, Germany
0.65×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flatex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flatex audience
#·InterestCategoryAffinity×
01Day traderBusiness & Career17.95×
02Exchange-traded fundBusiness & Career17.51×
03Water filterFood & Beverages15.21×
04Home insuranceBusiness & Career15.08×
05Money managementBusiness & Career13.78×
06MarketWatchBusiness & Career12.55×
07Mutual fundBusiness & Career12.31×
08Stock marketBusiness & Career12.25×
09Water pollutionPolitics & Society11.66×
10BlackRockBusiness & Career11.48×
11Asset managementBusiness & Career10.89×
12Hedge fundBusiness & Career10.82×
13Passive incomeBusiness & Career7.20×
14Maison MargielaFashion & Accessoires6.97×
15Stock exchangeBusiness & Career6.27×
16Deutsche BankBusiness & Career4.06×
17CommerzbankBusiness & Career3.78×
18BankingBusiness & Career2.29×
19NatureHome & Garden1.88×
20Personal financeBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flatex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flatex audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.50×
Career OrientationPOWER2.28×
Quality AwarenessPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flatex audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Price SensitivityPREMIUM0.70×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Flatex's target market in Germany?

Flatex's target market in Germany covers an estimated 649,796 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Flatex customers?

45.3% of the Flatex audience are female, 54.7% are male, with an average age of 35.3 years.

03

Which brands do Flatex fans like most?

Flatex fans show strongest brand affinity for Stock market (12.25×), Home insurance (15.08×), and Exchange-traded fund (17.51×) over the country average.

04

Where do Flatex fans live in Germany?

Flatex fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Flatex fans also like?

Beyond Flatex itself, the audience over-indexes on Home insurance (15.08×), Exchange-traded fund (17.51×), Commerzbank (3.78×), and Asset management (10.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consulting audiences in Germany

See Flatex audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Flatex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →