Flatex Audience in Germany
Flatex has an estimated audience of 458,902 people in Germany. 44.8% are female, 55.2% are male, average age 36.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Stock market, Home insurance, Exchange-traded fund, MarketWatch, Commerzbank.
The average Flatex fan in Germany is 36.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Stock market, Home insurance, Exchange-traded fund, with strongest over-indexing on Stock market (11.22× the country average). Demographically, the Flatex audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Consulting
Demographics of Flatex fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 36.0 |
| Estimated audience size | 458,902 |
Audience persona
The typical Flatex fan in Germany is more male, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for Stock market.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 163,931 | 1.57× |
| Nordrhein-Westfalen | 154,843 | 1.09× |
| Baden-Württemberg | 115,347 | 1.3× |
| Hessen | 65,700 | 1.33× |
| Niedersachsen | 61,053 | 0.97× |
| Rheinland-Pfalz | 32,941 | 1.01× |
| Sachsen | 26,765 | 0.84× |
| Berlin | 26,188 | 0.9× |
| Schleswig-Holstein | 22,544 | 0.97× |
| Thüringen | 16,075 | 0.97× |
| Brandenburg | 14,834 | 0.74× |
| Hamburg | 12,589 | 0.86× |
| Sachsen-Anhalt | 10,549 | 0.63× |
| Bremen | 7,608 | 1.37× |
| Mecklenburg-Vorpommern | 7,584 | 0.61× |
| Saarland | 6,502 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stock market | 11.22× | Business & Career |
| Home insurance | 11.9× | Business & Career |
| Exchange-traded fund | 13.45× | Business & Career |
| MarketWatch | 16.26× | Business & Career |
| Commerzbank | 3.17× | Business & Career |
| Borussia Dortmund | 1.74× | Sports |
| FC Bayern Munich | 2.26× | Sports |
| Day trader | 17.22× | Business & Career |
| Water filter | 13.5× | Food & Beverages |
| Mortgage calculator | 6.12× | Home & Garden |
| Money management | 10.46× | Business & Career |
| Hedge fund | 12.19× | Business & Career |
| 2.16× | Internet & Social Media | |
| BlackRock | 9.7× | Business & Career |
| Deutsche Bank | 3.3× | Business & Career |
| Asset management | 7.26× | Business & Career |
| Vacations | 2.52× | Travel & Leisure |
| Maison Margiela | 7.39× | Fashion & Accessoires |
| Water pollution | 10.21× | Politics & Society |
| Passive income | 6.89× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.83 |
| Career Orientation | POWER | 2.18 |
| Quality Awareness | PREMIUM | 1.63 |
| Luxury Orientation | PREMIUM | 1.56 |
| Sustainability | BALANCE | 1.47 |
| Indulgence | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.1% |
| Austria | 39.1% |
| Netherlands | 1.3% |
See Flatex audiences in other countries
More Consulting audiences in Germany
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- Yandex (1,303,116)
Frequently asked questions
How many fans does Flatex have in Germany?
Flatex has an estimated audience of 458,902 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Flatex fans?
44.8% of Flatex fans are female, 55.2% are male, with an average age of 36.0 years.
Which brands do Flatex fans like most?
Flatex fans show strongest brand affinity for Stock market (11.22×), Home insurance (11.9×), and Exchange-traded fund (13.45×) over the country average.
Where do Flatex fans live in Germany?
Flatex fans in Germany are most concentrated in Bayern (reach 163,931), Nordrhein-Westfalen (reach 154,843), and Baden-Württemberg (reach 115,347). These three regions account for the largest share of the active audience.
What other brands do Flatex fans also like?
Beyond Flatex itself, the audience over-indexes on Home insurance (11.9×), Exchange-traded fund (13.45×), MarketWatch (16.26×), and Commerzbank (3.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flatex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.