Vistaprint Audience in Germany
Vistaprint has an estimated audience of 1,311,378 people in Germany. 50.7% are female, 49.3% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Appliqué, The Holiday, toom Baumarkt, Dodge Durango, Studentenleben.
The average Vistaprint fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Appliqué, The Holiday, toom Baumarkt, with strongest over-indexing on Appliqué (87.02× the country average). Demographically, the Vistaprint audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Tradition, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Consulting
Demographics of Vistaprint fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 42.2 |
| Estimated audience size | 1,311,378 |
Audience persona
The typical Vistaprint fan in Germany is balanced, around 42.2 years old, with strong Tradition tendencies and a notable affinity for Appliqué.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 294,879 | 1.03× |
| Bayern | 246,608 | 1.17× |
| Baden-Württemberg | 207,022 | 1.16× |
| Niedersachsen | 143,723 | 1.13× |
| Hessen | 101,792 | 1.02× |
| Rheinland-Pfalz | 81,608 | 1.24× |
| Sachsen | 57,018 | 0.89× |
| Schleswig-Holstein | 53,440 | 1.13× |
| Berlin | 44,347 | 0.76× |
| Brandenburg | 40,851 | 1× |
| Thüringen | 32,834 | 0.98× |
| Sachsen-Anhalt | 29,586 | 0.87× |
| Mecklenburg-Vorpommern | 25,074 | 1× |
| Hamburg | 23,707 | 0.8× |
| Saarland | 17,359 | 1.08× |
| Bremen | 8,359 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Appliqué | 87.02× | Fashion & Accessoires |
| The Holiday | 27.49× | Movies & TV |
| toom Baumarkt | 13.37× | Shopping |
| Dodge Durango | 52× | Cars & Mobility |
| Studentenleben | 42.17× | Business & Career |
| Bauhaus | 5.15× | Shopping |
| Advent calendar | 11.81× | Kids & Family |
| Nordstrom rack | 143.32× | Fashion & Accessoires |
| PhotoBox | 63.02× | Internet & Social Media |
| Formula Student | 39.17× | Sports |
| Jimdo | 14.28× | Internet & Social Media |
| Photo-book | 13.53× | Kids & Family |
| porta Möbel | 11.19× | Shopping |
| Studentenwerk | 30.32× | Business & Career |
| Yahoo! Search | 30.26× | Internet & Social Media |
| Promotional merchandise | 4.64× | Business & Career |
| Klondike Gold Rush | 14.14× | Business & Career |
| Havas | 29.66× | Business & Career |
| Snapfish | 25.17× | Internet & Social Media |
| Galatasaray S.K. | 2.62× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.67 |
| Convenience Orientation | PREMIUM | 1.46 |
| Community Orientation | OPEN | 1.36 |
| Social Media Usage | JOY | 1.3 |
| Career Orientation | POWER | 1.29 |
| DIY Mentality | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.0% |
| France | 18.7% |
| United Kingdom | 9.1% |
See Vistaprint audiences in other countries
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Frequently asked questions
How many fans does Vistaprint have in Germany?
Vistaprint has an estimated audience of 1,311,378 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vistaprint fans?
50.7% of Vistaprint fans are female, 49.3% are male, with an average age of 42.2 years.
Which brands do Vistaprint fans like most?
Vistaprint fans show strongest brand affinity for Appliqué (87.02×), The Holiday (27.49×), and toom Baumarkt (13.37×) over the country average.
Where do Vistaprint fans live in Germany?
Vistaprint fans in Germany are most concentrated in Nordrhein-Westfalen (reach 294,879), Bayern (reach 246,608), and Baden-Württemberg (reach 207,022). These three regions account for the largest share of the active audience.
What other brands do Vistaprint fans also like?
Beyond Vistaprint itself, the audience over-indexes on The Holiday (27.49×), toom Baumarkt (13.37×), Dodge Durango (52×), and Studentenleben (42.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vistaprint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.