Rascasse Audience Intelligence

Studentenleben Audience in Germany

A data profile of the people who buy, follow and care about Studentenleben in Germany — modelled from more than twelve digital signal sources. Studentenleben has an estimated audience of 295,475 people in Germany.

#6198among Topic in Germany#1183in Business & Career

The average Studentenleben fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vistaprint, Jobmensa, Studentenwerk, with strongest over-indexing on Vistaprint (42.17× the country average).

Demographically, the Studentenleben audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Studentenleben fan in Germany is more female, around 33.3 years old, with strong Risk Appetite tendencies and a notable affinity for Vistaprint.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Studentenleben profile in Germany.

Audience size
295K
in Germany
Gender
59.2%♀
40.8% male
Age
33.3
average years
Country rank
#17536
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Studentenleben fans

59.2% are female, 40.8% are male, average age 33.3.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Studentenleben audience in Germany
MetricValue
Female59.2%
Male40.8%
Average age33.3
Estimated audience size295,475
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Studentenleben audience in Germany
Age bracketShare%
16-1935%
20-2923%
30-3917%
40-4915%
50+10%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Studentenleben audience comes from Germany.

Worldwide audience distribution share by country for Studentenleben
CountryShare
Germany19.4%
Japan16.3%
United States15.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Studentenleben audience in Germany is strongest.

Fig. 05

Top regions by affinity

Studentenleben fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.44×
02Saarland~5K1.29×
03Mecklenburg-Vorpommern~6K1.07×
04Thüringen~8K1.05×
05Sachsen-Anhalt~8K1.03×
06Brandenburg~9K0.97×
07Hamburg~6K0.93×
08Rheinland-Pfalz~10K0.92×
09Schleswig-Holstein~10K0.92×
10Sachsen~10K0.88×
11Hessen~20K0.87×
12Berlin~10K0.86×
13Baden-Württemberg~30K0.83×
14Niedersachsen~20K0.83×
15Bayern~40K0.76×
16Nordrhein-Westfalen~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Studentenleben, Germany
0.75×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Studentenleben audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Studentenleben audience
#·InterestCategoryAffinity×
01StudentenwerkBusiness & Career72.38×
02JobmensaBusiness & Career66.42×
03VistaprintBusiness & Career42.17×
04Saatchi ArtArts & Culture20.00×
05Google TrendsInternet & Social Media17.11×
06Kevin Russell (musician)Music & Radio17.11×
07Dacia LoganCars & Mobility16.39×
08Dacia DusterCars & Mobility14.99×
09PubMedInternet & Social Media12.21×
10Volkswagen ID.3Cars & Mobility11.94×
11International schoolBusiness & Career9.94×
12VotingPolitics & Society7.29×
13Undergraduate educationBusiness & Career7.20×
14Student exchange programBusiness & Career7.20×
15HelicopterCars & Mobility6.96×
16DolomitesTravel & Leisure5.77×
17HugendubelShopping4.52×
18Political scienceBusiness & Career3.76×
19Job interviewBusiness & Career3.58×
20PoliticsPolitics & Society1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Studentenleben audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Studentenleben audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.01×
Career OrientationPOWER1.85×
Early Adopter MentalityPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Studentenleben audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.75×
Price SensitivityPREMIUM0.77×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Studentenleben have in Germany?

Studentenleben has an estimated audience of 295,475 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Studentenleben fans?

59.2% of Studentenleben fans are female, 40.8% are male, with an average age of 33.3 years.

03

Which brands do Studentenleben fans like most?

Studentenleben fans show strongest brand affinity for Vistaprint (42.17×), Jobmensa (66.42×), and Studentenwerk (72.38×) over the country average.

04

Where do Studentenleben fans live in Germany?

Studentenleben fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Studentenleben fans also like?

Beyond Studentenleben itself, the audience over-indexes on Jobmensa (66.42×), Studentenwerk (72.38×), Dacia Duster (14.99×), and Google Trends (17.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Studentenleben audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Studentenleben. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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