Studentenleben Audience in Germany
Studentenleben has an estimated audience of 295,475 people in Germany. 59.2% are female, 40.8% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Spinal muscular atrophy, Home construction, Dog breed, Progressive rock, Buddy – The Buddy Holly Story.
The average Studentenleben fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Spinal muscular atrophy, Home construction, Dog breed, with strongest over-indexing on Spinal muscular atrophy (28.15× the country average). Demographically, the Studentenleben audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Studentenleben fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 33.3 |
| Estimated audience size | 295,475 |
Audience persona
The typical Studentenleben fan in Germany is more female, around 33.3 years old, with strong Career Orientation tendencies and a notable affinity for Spinal muscular atrophy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 43,931 | 0.68× |
| Baden-Württemberg | 30,083 | 0.75× |
| Bayern | 27,765 | 0.58× |
| Hessen | 17,788 | 0.79× |
| Niedersachsen | 16,853 | 0.59× |
| Rheinland-Pfalz | 11,261 | 0.76× |
| Sachsen | 8,819 | 0.61× |
| Thüringen | 8,484 | 1.13× |
| Sachsen-Anhalt | 8,240 | 1.08× |
| Berlin | 8,054 | 0.61× |
| Brandenburg | 7,637 | 0.83× |
| Saarland | 7,547 | 2.08× |
| Bremen | 7,406 | 2.93× |
| Mecklenburg-Vorpommern | 7,247 | 1.28× |
| Schleswig-Holstein | 6,751 | 0.64× |
| Hamburg | 4,443 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spinal muscular atrophy | 28.15× | Health |
| Home construction | 1.92× | Home & Garden |
| Dog breed | 1.7× | Pets & Animals |
| Progressive rock | 2.14× | Music & Radio |
| Buddy – The Buddy Holly Story | 4.47× | Music & Radio |
| Natural rubber | 2.08× | Cars & Mobility |
| Mechanic | 1.87× | Cars & Mobility |
| Golem | 2.42× | Technology & Electronics |
| Glamis | 4.19× | Travel & Leisure |
| Business English | 2× | Business & Career |
| Icon (magazine) | 1.75× | Arts & Culture |
| Lindsey Shaw | 6.06× | Movies & TV |
| Information sensitivity | 3.45× | Technology & Electronics |
| Building insulation | 2.69× | Home & Garden |
| Graham Greene (actor) | 2.35× | |
| Oliver Kahn | 2.14× | Sports |
| Scratching post | 3.39× | Pets & Animals |
| Gloria | 2.57× | Music & Radio |
| Japanese domestic market | 2.49× | Politics & Society |
| Hebe | 2.47× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.74 |
| Sustainability | BALANCE | 1.68 |
| Risk Appetite | THRILL | 1.62 |
| Early Adopter Mentality | POWER | 1.56 |
| Sports Activity | POWER | 1.47 |
| Individualism | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.4% |
| Japan | 16.3% |
| United States | 15.2% |
See Studentenleben audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Studentenleben have in Germany?
Studentenleben has an estimated audience of 295,475 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Studentenleben fans?
59.2% of Studentenleben fans are female, 40.8% are male, with an average age of 33.3 years.
Which brands do Studentenleben fans like most?
Studentenleben fans show strongest brand affinity for Spinal muscular atrophy (28.15×), Home construction (1.92×), and Dog breed (1.7×) over the country average.
Where do Studentenleben fans live in Germany?
Studentenleben fans in Germany are most concentrated in Nordrhein-Westfalen (reach 43,931), Baden-Württemberg (reach 30,083), and Bayern (reach 27,765). These three regions account for the largest share of the active audience.
What other brands do Studentenleben fans also like?
Beyond Studentenleben itself, the audience over-indexes on Home construction (1.92×), Dog breed (1.7×), Progressive rock (2.14×), and Buddy – The Buddy Holly Story (4.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Studentenleben. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.