Jobmensa Audience in Germany
A data profile of the people who buy, follow and care about Jobmensa in Germany — modelled from more than twelve digital signal sources. Jobmensa has an estimated audience of 276,168 people in Germany.
The average Jobmensa fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Karrierebibel, Fast food, Indeed.com, with strongest over-indexing on Karrierebibel (247.68× the country average).
Demographically, the Jobmensa audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Community Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Jobmensa fan in Germany is more female, around 32.5 years old, with strong Community Orientation tendencies and a notable affinity for Karrierebibel.
At a glance
The key figures that characterise the Jobmensa profile in Germany.
Search interest · 12-month trend
Audience demographics of Jobmensa
62.2% are female, 37.8% are male, average age 32.5.
Gender split
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 32.5 |
| Estimated audience size | 276,168 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 11% | |
| 30-39 | 13% | |
| 40-49 | 18% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Jobmensa audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 96.8% |
| China | 1.2% |
| India | 0.2% |
Geography
Where the Jobmensa audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.88× | |
| 02 | Bremen | ~4K | 1.66× | |
| 03 | Nordrhein-Westfalen | ~90K | 1.40× | |
| 04 | Hamburg | ~7K | 1.18× | |
| 05 | Sachsen-Anhalt | ~7K | 1.04× | |
| 06 | Hessen | ~20K | 1.03× | |
| 07 | Sachsen | ~10K | 1.02× | |
| 08 | Bayern | ~40K | 0.99× | |
| 09 | Brandenburg | ~8K | 0.91× | |
| 10 | Rheinland-Pfalz | ~10K | 0.89× | |
| 11 | Saarland | ~3K | 0.84× | |
| 12 | Baden-Württemberg | ~30K | 0.83× | |
| 13 | Niedersachsen | ~20K | 0.82× | |
| 14 | Schleswig-Holstein | ~8K | 0.79× | |
| 15 | Thüringen | ~6K | 0.79× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Jobmensa audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Karrierebibel | Business & Career | 247.68× | ||
| 02 | University of Kiel | Business & Career | 114.25× | ||
| 03 | Studentenwerk | Business & Career | 53.60× | ||
| 04 | Unicum | Food & Beverages | 44.92× | ||
| 05 | Students' union | Business & Career | 23.50× | ||
| 06 | Vistaprint | Business & Career | 19.29× | ||
| 07 | Möbel Kraft | Home & Garden | 19.24× | ||
| 08 | Conrad Electronic | Shopping | 19.23× | ||
| 09 | University of Mannheim | Business & Career | 14.88× | ||
| 10 | Fast food | Food & Beverages | 13.71× | ||
| 11 | Indeed.com | Business & Career | 10.24× | ||
| 12 | Wetter.com | Home & Garden | 5.57× | ||
| 13 | Lieferando.de | Food & Beverages | 3.97× | ||
| 14 | Aldi | Shopping | 3.04× | ||
| 15 | Lidl | Shopping | 3.02× | ||
| 16 | Germany | Travel & Leisure | 2.46× | ||
| 17 | Food | Food & Beverages | 2.30× | ||
| 18 | Sports | Sports | 2.24× | ||
| 19 | Food and drink | Food & Beverages | 2.20× | ||
| 20 | Arts and music | Arts & Culture | 2.13× |
Personality of the Jobmensa audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.91× | |
| Sustainability | BALANCE | 2.73× | |
| Risk Appetite | THRILL | 2.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.42× | |
| Social Media Usage | JOY | 1.18× | |
| Quality Awareness | PREMIUM | 1.27× |
Frequently asked questions
How many fans does Jobmensa have in Germany?
Jobmensa has an estimated audience of 276,168 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jobmensa fans?
62.2% of Jobmensa fans are female, 37.8% are male, with an average age of 32.5 years.
Which brands do Jobmensa fans like most?
Jobmensa fans show strongest brand affinity for Karrierebibel (247.68×), Fast food (13.71×), and Indeed.com (10.24×) over the country average.
Where do Jobmensa fans live in Germany?
Jobmensa fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Jobmensa fans also like?
Beyond Jobmensa itself, the audience over-indexes on Fast food (13.71×), Indeed.com (10.24×), University of Kiel (114.25×), and Studentenwerk (53.6×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
See Jobmensa audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jobmensa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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