Jobmensa Audience in Germany
Jobmensa has an estimated audience of 277,882 people in Germany. 62.2% are female, 37.8% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kumanovo, Home construction, Dog breed, Progressive rock, Gloria.
The average Jobmensa fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kumanovo, Home construction, Dog breed, with strongest over-indexing on Kumanovo (83.56× the country average). Demographically, the Jobmensa audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Jobmensa fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 32.5 |
| Estimated audience size | 277,882 |
Audience persona
The typical Jobmensa fan in Germany is more female, around 32.5 years old, with strong Sustainability tendencies and a notable affinity for Kumanovo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,401 | 1.54× |
| Bayern | 44,200 | 0.99× |
| Baden-Württemberg | 31,002 | 0.82× |
| Berlin | 26,183 | 2.11× |
| Niedersachsen | 22,280 | 0.83× |
| Hessen | 22,097 | 1.04× |
| Sachsen | 13,874 | 1.02× |
| Rheinland-Pfalz | 12,528 | 0.9× |
| Hamburg | 8,088 | 1.29× |
| Brandenburg | 7,117 | 0.83× |
| Schleswig-Holstein | 7,072 | 0.71× |
| Bremen | 5,260 | 2.21× |
| Thüringen | 3,677 | 0.52× |
| Sachsen-Anhalt | 2,976 | 0.41× |
| Saarland | 1,665 | 0.49× |
| Mecklenburg-Vorpommern | 1,623 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kumanovo | 83.56× | Travel & Leisure |
| Home construction | 1.7× | Home & Garden |
| Dog breed | 1.67× | Pets & Animals |
| Progressive rock | 2.08× | Music & Radio |
| Gloria | 5.81× | Music & Radio |
| Headhunters (film) | 5.47× | Movies & TV |
| Hawara | 19.93× | Travel & Leisure |
| VfL Wolfsburg | 1.7× | Sports |
| Buddy – The Buddy Holly Story | 4.09× | Music & Radio |
| Mothercare | 1.55× | Kids & Family |
| Jabali | 20× | Pets & Animals |
| Jain University | 20× | Business & Career |
| Fantasy Earth: Zero | 4.73× | Games |
| Este, Veneto | 1.74× | Travel & Leisure |
| Video izle | 2.3× | |
| Building insulation | 2.79× | Home & Garden |
| Glossier | 5.71× | Beauty & Wellness |
| Endless Space | 10.77× | Games |
| Liberace | 3.79× | Music & Radio |
| Harriet Tubman | 3.9× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.75 |
| Career Orientation | POWER | 1.62 |
| Individualism | JOY | 1.42 |
| Convenience Orientation | PREMIUM | 1.33 |
| Urban Lifestyle | OPEN | 1.32 |
| Social Media Usage | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.9% |
| China | 1.2% |
| India | 0.2% |
See Jobmensa audiences in other countries
More Business & Career audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Jobmensa have in Germany?
Jobmensa has an estimated audience of 277,882 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jobmensa fans?
62.2% of Jobmensa fans are female, 37.8% are male, with an average age of 32.5 years.
Which brands do Jobmensa fans like most?
Jobmensa fans show strongest brand affinity for Kumanovo (83.56×), Home construction (1.7×), and Dog breed (1.67×) over the country average.
Where do Jobmensa fans live in Germany?
Jobmensa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,401), Bayern (reach 44,200), and Baden-Württemberg (reach 31,002). These three regions account for the largest share of the active audience.
What other brands do Jobmensa fans also like?
Beyond Jobmensa itself, the audience over-indexes on Home construction (1.7×), Dog breed (1.67×), Progressive rock (2.08×), and Gloria (5.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jobmensa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.