Karrierebibel Target Market in Germany
A data profile of the people who buy, follow and care about Karrierebibel in Germany — modelled from more than twelve digital signal sources. Karrierebibel has an estimated audience of 428,903 people in Germany.
The average Karrierebibel fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lieferando.de, FRITZ!Box, ADAC, with strongest over-indexing on Lieferando.de (1.66× the country average).
Demographically, the Karrierebibel audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Creativity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Karrierebibel fan in Germany is more female, around 36.8 years old, with strong Creativity tendencies and a notable affinity for Lieferando.de.
At a glance
The key figures that characterise the Karrierebibel profile in Germany.
Search interest · 12-month trend
Customer demographics of Karrierebibel
55.8% are female, 44.2% are male, average age 36.8.
Gender split
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 36.8 |
| Estimated audience size | 428,903 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Karrierebibel audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 97.8% |
| Austria | 0.6% |
| China | 0.4% |
Geography
Where the Karrierebibel audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.18× | |
| 02 | Bayern | ~80K | 1.14× | |
| 03 | Hamburg | ~10K | 1.14× | |
| 04 | Mecklenburg-Vorpommern | ~9K | 1.14× | |
| 05 | Baden-Württemberg | ~60K | 1.09× | |
| 06 | Sachsen | ~20K | 1.02× | |
| 07 | Hessen | ~30K | 1.00× | |
| 08 | Thüringen | ~10K | 0.98× | |
| 09 | Sachsen-Anhalt | ~10K | 0.97× | |
| 10 | Bremen | ~4K | 0.97× | |
| 11 | Niedersachsen | ~40K | 0.96× | |
| 12 | Berlin | ~20K | 0.95× | |
| 13 | Saarland | ~5K | 0.92× | |
| 14 | Schleswig-Holstein | ~10K | 0.89× | |
| 15 | Brandenburg | ~10K | 0.89× | |
| 16 | Rheinland-Pfalz | ~20K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Karrierebibel audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 1.89× | |||
| 02 | Master craftsman | Business & Career | 1.87× | ||
| 03 | ADAC | Cars & Mobility | 1.84× | ||
| 04 | FRITZ!Box | Technology & Electronics | 1.82× | ||
| 05 | Architecture & Interior Design | Home & Garden | 1.76× | ||
| 06 | Fressnapf | Shopping | 1.74× | ||
| 07 | Lena Meyer-Landrut | Music & Radio | 1.73× | ||
| 08 | Thermomix | Home & Garden | 1.70× | ||
| 09 | toom Baumarkt | Shopping | 1.67× | ||
| 10 | Street One | Fashion & Accessoires | 1.67× | ||
| 11 | Lieferando.de | Food & Beverages | 1.66× | ||
| 12 | Wetter.com | Home & Garden | 1.66× | ||
| 13 | Florian Silbereisen | Music & Radio | 1.66× | ||
| 14 | Home Interiors | Home & Garden | 1.63× | ||
| 15 | Crochet | Home & Garden | 1.59× | ||
| 16 | Decoration | Home & Garden | 1.56× | ||
| 17 | ImmobilienScout24 | Home & Garden | 1.55× | ||
| 18 | Obedience school | Pets & Animals | 1.55× | ||
| 19 | Gift shop | Home & Garden | 1.54× | ||
| 20 | Flower bouquet | Home & Garden | 1.51× |
Personality of the Karrierebibel audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.20× | |
| Quality Awareness | PREMIUM | 1.18× | |
| Individualism | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Need for Security | CONSERVATISM | 0.98× | |
| Social Media Usage | JOY | 0.99× |
Frequently asked questions
Who is Karrierebibel's target market in Germany?
Karrierebibel's target market in Germany covers an estimated 428,903 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Karrierebibel customers?
55.8% of the Karrierebibel audience are female, 44.2% are male, with an average age of 36.8 years.
Which brands do Karrierebibel fans like most?
Karrierebibel fans show strongest brand affinity for Lieferando.de (1.66×), FRITZ!Box (1.82×), and ADAC (1.84×) over the country average.
Where do Karrierebibel fans live in Germany?
Karrierebibel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Karrierebibel fans also like?
Beyond Karrierebibel itself, the audience over-indexes on FRITZ!Box (1.82×), ADAC (1.84×), Wetter.com (1.66×), and Fressnapf (1.74×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Karrierebibel audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Karrierebibel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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