Karrierebibel Audience in Germany
Karrierebibel has an estimated audience of 429,308 people in Germany. 55.8% are female, 44.2% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lieferando.de, Wetter.com, FRITZ!Box, ADAC, Fressnapf.
The average Karrierebibel fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lieferando.de, Wetter.com, FRITZ!Box, with strongest over-indexing on Lieferando.de (1.66× the country average). Demographically, the Karrierebibel audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Career website
Demographics of Karrierebibel fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 36.8 |
| Estimated audience size | 429,308 |
Audience persona
The typical Karrierebibel fan in Germany is more female, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for Lieferando.de.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,772 | 1.25× |
| Bayern | 79,610 | 1.15× |
| Baden-Württemberg | 66,364 | 1.13× |
| Niedersachsen | 40,248 | 0.97× |
| Hessen | 32,147 | 0.98× |
| Sachsen | 21,637 | 1.03× |
| Rheinland-Pfalz | 18,855 | 0.88× |
| Berlin | 18,575 | 0.97× |
| Schleswig-Holstein | 13,152 | 0.85× |
| Hamburg | 11,833 | 1.22× |
| Brandenburg | 11,367 | 0.85× |
| Sachsen-Anhalt | 10,887 | 0.98× |
| Thüringen | 9,969 | 0.91× |
| Mecklenburg-Vorpommern | 9,007 | 1.1× |
| Saarland | 4,214 | 0.8× |
| Bremen | 3,397 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lieferando.de | 1.66× | Food & Beverages |
| Wetter.com | 1.66× | Home & Garden |
| FRITZ!Box | 1.82× | Technology & Electronics |
| ADAC | 1.84× | Cars & Mobility |
| Fressnapf | 1.74× | Shopping |
| Florian Silbereisen | 1.66× | Music & Radio |
| ImmobilienScout24 | 1.55× | Home & Garden |
| 1.89× | Internet & Social Media | |
| Obedience school | 1.55× | Pets & Animals |
| Gift shop | 1.54× | Home & Garden |
| Decoration | 1.56× | Home & Garden |
| Home Interiors | 1.63× | Home & Garden |
| Thermomix | 1.7× | Home & Garden |
| Crochet | 1.59× | Home & Garden |
| Street One | 1.67× | Fashion & Accessoires |
| Master craftsman | 1.87× | Business & Career |
| Flower bouquet | 1.51× | Home & Garden |
| Architecture & Interior Design | 1.76× | Home & Garden |
| toom Baumarkt | 1.67× | Shopping |
| High school | 1.5× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.92 |
| Design Affinity | PREMIUM | 1.61 |
| Early Adopter Mentality | POWER | 1.54 |
| Mindfulness | BALANCE | 1.5 |
| DIY Mentality | THRILL | 1.39 |
| Quality Awareness | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.8% |
| Austria | 0.6% |
| Switzerland | 0.5% |
See Karrierebibel audiences in other countries
More Career website audiences in Germany
- Indeed.com (9,606,720)
- Stepstone (4,692,493)
- Handelsblatt (2,959,884)
- Fiverr (859,887)
- UNiDAYS (631,084)
Frequently asked questions
How many fans does Karrierebibel have in Germany?
Karrierebibel has an estimated audience of 429,308 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Karrierebibel fans?
55.8% of Karrierebibel fans are female, 44.2% are male, with an average age of 36.8 years.
Which brands do Karrierebibel fans like most?
Karrierebibel fans show strongest brand affinity for Lieferando.de (1.66×), Wetter.com (1.66×), and FRITZ!Box (1.82×) over the country average.
Where do Karrierebibel fans live in Germany?
Karrierebibel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,772), Bayern (reach 79,610), and Baden-Württemberg (reach 66,364). These three regions account for the largest share of the active audience.
What other brands do Karrierebibel fans also like?
Beyond Karrierebibel itself, the audience over-indexes on Wetter.com (1.66×), FRITZ!Box (1.82×), ADAC (1.84×), and Fressnapf (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Karrierebibel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.