Master craftsman Audience in Germany
Master craftsman has an estimated audience of 3,894,925 people in Germany. 36.2% are female, 63.8% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Career development, Steffi Graf, Efficient energy use, Central heating, DeWalt.
The average Master craftsman fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Career development, Steffi Graf, Efficient energy use, with strongest over-indexing on Career development (7.2× the country average). Demographically, the Master craftsman audience skews more male with an average age of 42.7, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Master craftsman fans
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 42.7 |
| Estimated audience size | 3,894,925 |
Audience persona
The typical Master craftsman fan in Germany is more male, around 42.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Career development.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 972,176 | 1.14× |
| Bayern | 752,370 | 1.2× |
| Baden-Württemberg | 636,312 | 1.2× |
| Niedersachsen | 429,764 | 1.14× |
| Hessen | 366,056 | 1.23× |
| Sachsen | 192,938 | 1.01× |
| Rheinland-Pfalz | 183,355 | 0.94× |
| Berlin | 130,704 | 0.75× |
| Schleswig-Holstein | 116,865 | 0.84× |
| Thüringen | 96,372 | 0.97× |
| Brandenburg | 90,880 | 0.75× |
| Hamburg | 76,901 | 0.87× |
| Sachsen-Anhalt | 71,311 | 0.71× |
| Mecklenburg-Vorpommern | 66,639 | 0.9× |
| Saarland | 46,761 | 0.98× |
| Bremen | 45,889 | 1.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Career development | 7.2× | Business & Career |
| Steffi Graf | 11.75× | Sports |
| Efficient energy use | 4.55× | Technology & Electronics |
| Central heating | 9.87× | Home & Garden |
| DeWalt | 10.25× | Home & Garden |
| Bathtub | 8.33× | Beauty & Wellness |
| Makita | 6.96× | Home & Garden |
| Wood carving | 6.29× | Home & Garden |
| Automobile repair shop | 4.38× | Cars & Mobility |
| Solar power | 3.52× | Home & Garden |
| ICloud | 4.68× | Technology & Electronics |
| Family car | 4.24× | Cars & Mobility |
| Ryobi | 15.18× | Cars & Mobility |
| Telegram | 3.89× | Internet & Social Media |
| Photovoltaics | 3.67× | Home & Garden |
| Arnold Schwarzenegger | 5.75× | Movies & TV |
| Photovoltaic system | 4.4× | Home & Garden |
| Obi (store) | 1.85× | Shopping |
| Casino | 4.89× | Games |
| Renovation | 2.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.85 |
| DIY Mentality | THRILL | 2.27 |
| Career Orientation | POWER | 2.02 |
| Sustainability | BALANCE | 1.8 |
| Sports Activity | POWER | 1.69 |
| Need for Security | CONSERVATISM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| Germany | 22.4% |
| Italy | 8.5% |
See Master craftsman audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Master craftsman have in Germany?
Master craftsman has an estimated audience of 3,894,925 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Master craftsman fans?
36.2% of Master craftsman fans are female, 63.8% are male, with an average age of 42.7 years.
Which brands do Master craftsman fans like most?
Master craftsman fans show strongest brand affinity for Career development (7.2×), Steffi Graf (11.75×), and Efficient energy use (4.55×) over the country average.
Where do Master craftsman fans live in Germany?
Master craftsman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 972,176), Bayern (reach 752,370), and Baden-Württemberg (reach 636,312). These three regions account for the largest share of the active audience.
What other brands do Master craftsman fans also like?
Beyond Master craftsman itself, the audience over-indexes on Steffi Graf (11.75×), Efficient energy use (4.55×), Central heating (9.87×), and DeWalt (10.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Master craftsman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.