Rascasse Audience Intelligence

Master craftsman Audience in Germany

A data profile of the people who buy, follow and care about Master craftsman in Germany — modelled from more than twelve digital signal sources. Master craftsman has an estimated audience of 3,894,925 people in Germany.

#946among Topic in Germany#175in Business & Career

The average Master craftsman fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Efficient energy use, Central heating, Career development, with strongest over-indexing on Efficient energy use (5.72× the country average).

Demographically, the Master craftsman audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Master craftsman fan in Germany is more male, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Efficient energy use.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Master craftsman profile in Germany.

Audience size
3.9M
in Germany
Gender
36.2%♀
63.8% male
Age
42.7
average years
Country rank
#1528
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Master craftsman fans

36.2% are female, 63.8% are male, average age 42.7.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Master craftsman audience in Germany
MetricValue
Female36.2%
Male63.8%
Average age42.7
Estimated audience size3,894,925
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Master craftsman audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4924%
50+25%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Master craftsman audience comes from Germany.

Worldwide audience distribution share by country for Master craftsman
CountryShare
United States32.2%
Germany22.4%
Italy8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Master craftsman audience in Germany is strongest.

Fig. 05

Top regions by affinity

Master craftsman fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.24×
02Bayern~700K1.10×
03Baden-Württemberg~600K1.06×
04Niedersachsen~400K1.05×
05Hessen~300K1.05×
06Saarland~50K1.04×
07Thüringen~100K1.03×
08Nordrhein-Westfalen~900K1.02×
09Sachsen~200K0.98×
10Sachsen-Anhalt~100K0.98×
11Rheinland-Pfalz~200K0.97×
12Mecklenburg-Vorpommern~70K0.97×
13Schleswig-Holstein~100K0.95×
14Brandenburg~100K0.95×
15Hamburg~80K0.95×
16Berlin~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Master craftsman, Germany
0.85×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Master craftsman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Master craftsman audience
#·InterestCategoryAffinity×
01RyobiCars & Mobility19.05×
02Central heatingHome & Garden12.00×
03Steffi GrafSports11.46×
04DeWaltHome & Garden9.11×
05WürthHome & Garden7.50×
06MakitaHome & Garden7.23×
07Career developmentBusiness & Career6.47×
08BathtubBeauty & Wellness6.08×
09Wood carvingHome & Garden5.98×
10Window blindHome & Garden5.87×
11TelegramInternet & Social Media5.76×
12Efficient energy useTechnology & Electronics5.72×
13Solar cellHome & Garden4.80×
14Automobile repair shopCars & Mobility4.39×
15Photovoltaic systemHome & Garden4.29×
16PhotovoltaicsHome & Garden3.71×
17Family carCars & Mobility3.71×
18Tour de FranceSports3.43×
19Solar powerHome & Garden3.32×
20TagesschauMovies & TV1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Master craftsman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Master craftsman audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.07×
Career OrientationPOWER2.00×
Need for SecurityCONSERVATISM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Master craftsman audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
Price SensitivityPREMIUM0.80×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Master craftsman have in Germany?

Master craftsman has an estimated audience of 3,894,925 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Master craftsman fans?

36.2% of Master craftsman fans are female, 63.8% are male, with an average age of 42.7 years.

03

Which brands do Master craftsman fans like most?

Master craftsman fans show strongest brand affinity for Efficient energy use (5.72×), Central heating (12×), and Career development (6.47×) over the country average.

04

Where do Master craftsman fans live in Germany?

Master craftsman fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Master craftsman fans also like?

Beyond Master craftsman itself, the audience over-indexes on Central heating (12×), Career development (6.47×), Telegram (5.76×), and Steffi Graf (11.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Master craftsman audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Master craftsman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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