Master craftsman Audience in United States

Master craftsman logo

Master craftsman has an estimated audience of 5,616,225 people in United States. 63.2% are female, 36.8% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Eagan, Minnesota, Israel, Urban Outfitters, Jeep Wagoneer.

The average Master craftsman fan in United States is 46.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Eagan, Minnesota, Israel, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Master craftsman audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Master craftsman fans

Demographic split for Master craftsman audience in United States
MetricValue
Female63.2%
Male36.8%
Average age46.5
Estimated audience size5,616,225

Audience persona

The typical Master craftsman fan in United States is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Master craftsman in United States
RegionReachAffinity
California237,0820.38×
Texas189,3810.39×
Florida184,6130.49×
North Carolina141,7650.84×
New York123,9950.4×
Georgia81,5570.47×
Illinois75,4350.4×
Virginia72,0810.53×
Ohio70,5950.41×
Pennsylvania69,7030.37×
New Jersey53,6590.38×
Washington50,6860.45×
Missouri50,2020.55×
Nevada50,1670.92×
Louisiana49,7630.69×
Arkansas49,7211.07×
Mississippi47,9731.04×
Michigan47,7880.33×
Tennessee44,1290.39×
Alabama43,0130.55×
Indiana42,6890.42×
Oklahoma41,6790.67×
Kentucky41,0180.58×
Arizona40,3910.35×
West Virginia39,6041.51×
Massachusetts39,5610.36×
Alaska39,5223.29×
South Carolina37,5540.44×
Kansas36,5810.83×
Idaho36,5721.3×
Wisconsin36,3490.43×
Maryland35,8600.37×
Hawaii34,9361.45×
Iowa34,7280.75×
Montana34,4522.21×
South Dakota34,0062.62×
Colorado33,6970.38×
North Dakota33,1102.87×
New Hampshire32,6321.47×
Wyoming32,0373.85×
Nebraska31,9541.13×
Connecticut31,9050.57×
New Mexico31,7871.13×
Rhode Island31,5101.76×
Maine31,4911.57×
Oregon31,2800.49×
Utah31,0930.62×
Vermont30,9923.14×
Minnesota29,9780.37×
Delaware28,2181.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Master craftsman audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Eagan, Minnesota116.38×Shopping
Israel3.95×Travel & Leisure
Urban Outfitters2.92×Shopping
Jeep Wagoneer5.97×Cars & Mobility
Alaska1.63×Travel & Leisure
Home equity1.59×Home & Garden
Pro-Ject3.11×Music & Radio
Kendra Scott1.82×Fashion & Accessoires
Cam Ward2.26×Sports
Jeep Grand Cherokee (WJ)3.64×Cars & Mobility
Neiva, Huila7.43×Travel & Leisure
edureka18.61×Business & Career
Jesse Plemons1.7×Movies & TV
Urban horticulture1.7×Home & Garden
Nebraska Cornhuskers football1.7×Sports
JamBase5.19×Music & Radio
Kyokushin6.51×Sports
Iron Man (film)2.03×Movies & TV
Kento Yamazaki4.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Master craftsman audience
TraitClusterScore
PatriotismCONSERVATISM2.04
DIY MentalityTHRILL1.79
Design AffinityPREMIUM1.69
IndividualismJOY1.48
Quality AwarenessPREMIUM1.34
TravellingTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Master craftsman
CountryShare
United States32.2%
Germany22.4%
Italy8.5%

See Master craftsman audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Master craftsman have in United States?

Master craftsman has an estimated audience of 5,616,225 people in United States, concentrated in California and Texas.

What is the gender split and age of Master craftsman fans?

63.2% of Master craftsman fans are female, 36.8% are male, with an average age of 46.5 years.

Which brands do Master craftsman fans like most?

Master craftsman fans show strongest brand affinity for Regional styles of Mexican music (20×), Eagan, Minnesota (116.38×), and Israel (3.95×) over the country average.

Where do Master craftsman fans live in United States?

Master craftsman fans in United States are most concentrated in California (reach 237,082), Texas (reach 189,381), and Florida (reach 184,613). These three regions account for the largest share of the active audience.

What other brands do Master craftsman fans also like?

Beyond Master craftsman itself, the audience over-indexes on Eagan, Minnesota (116.38×), Israel (3.95×), Urban Outfitters (2.92×), and Jeep Wagoneer (5.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Master craftsman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.