Rascasse Audience Intelligence

Master craftsman Audience in United States

A data profile of the people who buy, follow and care about Master craftsman in United States — modelled from more than twelve digital signal sources. Master craftsman has an estimated audience of 5,616,225 people in United States.

#3505among Topic in United States#560in Business & Career

The average Master craftsman fan in United States is 46.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Viessmann, with strongest over-indexing on Sustainable energy (5.13× the country average).

Demographically, the Master craftsman audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Master craftsman fan in United States is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Master craftsman profile in United States.

Audience size
5.6M
in United States
Gender
63.2%♀
36.8% male
Age
46.5
average years
Country rank
#6034
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Master craftsman fans

63.2% are female, 36.8% are male, average age 46.5.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Master craftsman audience in United States
MetricValue
Female63.2%
Male36.8%
Average age46.5
Estimated audience size5,616,225
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Master craftsman audience in United States
Age bracketShare%
16-196%
20-2912%
30-3919%
40-4926%
50+36%
Fig. 04

Worldwide distribution

32.2%

of the worldwide Master craftsman audience comes from United States.

Worldwide audience distribution share by country for Master craftsman
CountryShare
United States32.2%
Germany22.4%
Italy8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Master craftsman audience in United States is strongest.

Fig. 05

Top regions by affinity

Master craftsman fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~20K1.16×
02Vermont~10K1.16×
03Rhode Island~20K1.10×
04Alaska~10K1.10×
05Montana~20K1.09×
06West Virginia~30K1.07×
07Maine~20K1.07×
08New Hampshire~20K1.06×
09Delaware~20K1.06×
10North Dakota~10K1.05×
11Hawaii~30K1.04×
12Mississippi~50K1.03×
13Idaho~30K1.03×
14Nevada~60K1.02×
15Nebraska~30K1.02×
16Washington, District of Columbia~20K1.02×
17Kansas~40K1.01×
18New Mexico~30K1.01×
19Arkansas~50K1.00×
20Iowa~50K0.99×
21Oklahoma~60K0.98×
22Louisiana~70K0.97×
23Kentucky~70K0.97×
24Connecticut~50K0.97×
25Utah~50K0.97×
26Alabama~80K0.96×
27South Carolina~80K0.95×
28Oregon~60K0.95×
29North Carolina~200K0.94×
30Indiana~100K0.94×
31Missouri~90K0.94×
32Wisconsin~80K0.94×
33Minnesota~80K0.94×
34Tennessee~100K0.93×
35Maryland~90K0.93×
36Colorado~80K0.93×
37Virginia~100K0.92×
38Arizona~100K0.92×
39Massachusetts~100K0.92×
40Michigan~100K0.91×
41New Jersey~100K0.91×
42Washington~100K0.91×
43Ohio~200K0.89×
44Georgia~200K0.89×
45Pennsylvania~200K0.88×
46Illinois~200K0.88×
47New York~300K0.82×
48Florida~300K0.81×
49Texas~400K0.78×
50California~500K0.73×
Fig. 06

Affinity by region

Affinity by region — Master craftsman, United States
0.73×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Master craftsman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Master craftsman audience
#·InterestCategoryAffinity×
01ViessmannHome & Garden88.21×
02Costa CoffeeFood & Beverages15.40×
03Sustainable energyHome & Garden5.13×
04Renewable energyBusiness & Career4.54×
05Home automationTechnology & Electronics3.22×
06Hardware storeHome & Garden3.01×
07Weather forecastingHome & Garden2.98×
08FedExBusiness & Career2.91×
09Solar energyHome & Garden2.87×
10Mortgage loansBusiness & Career2.45×
11Nordstrom rackFashion & Accessoires2.39×
12InnovationBusiness & Career2.38×
13Discount storesShopping2.09×
14Hobby LobbyHome & Garden1.86×
15AirbnbTravel & Leisure1.74×
16Shopping mallsShopping1.73×
17IKEAHome & Garden1.71×
18PinterestInternet & Social Media1.64×
19FurnitureHome & Garden1.63×
20Planet FitnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Master craftsman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Master craftsman audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
Convenience OrientationPREMIUM1.85×
SustainabilityBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Master craftsman audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.85×
MindfulnessBALANCE0.98×
CreativityOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Master craftsman have in United States?

Master craftsman has an estimated audience of 5,616,225 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Master craftsman fans?

63.2% of Master craftsman fans are female, 36.8% are male, with an average age of 46.5 years.

03

Which brands do Master craftsman fans like most?

Master craftsman fans show strongest brand affinity for Sustainable energy (5.13×), Renewable energy (4.54×), and Viessmann (88.21×) over the country average.

04

Where do Master craftsman fans live in United States?

Master craftsman fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Master craftsman fans also like?

Beyond Master craftsman itself, the audience over-indexes on Renewable energy (4.54×), Viessmann (88.21×), Mortgage loans (2.45×), and Hardware store (3.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Master craftsman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Master craftsman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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