Steffi Graf Audience in Germany

Steffi Graf logo

Steffi Graf has an estimated audience of 1,342,580 people in Germany. 40.3% are female, 59.7% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alexander Zverev, Brooke Shields, Andre Agassi, Master craftsman, Boris Becker.

The average Steffi Graf fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alexander Zverev, Brooke Shields, Andre Agassi, with strongest over-indexing on Alexander Zverev (25.66× the country average). Demographically, the Steffi Graf audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Steffi Graf fans

Demographic split for Steffi Graf audience in Germany
MetricValue
Female40.3%
Male59.7%
Average age35.1
Estimated audience size1,342,580

Audience persona

The typical Steffi Graf fan in Germany is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Alexander Zverev.

Top regions in Germany

Top regions ranked by reach for Steffi Graf in Germany
RegionReachAffinity
Nordrhein-Westfalen332,8311.13×
Bayern230,5561.07×
Baden-Württemberg202,7461.11×
Niedersachsen147,3221.13×
Hessen99,8740.98×
Rheinland-Pfalz93,5771.39×
Sachsen56,2950.85×
Schleswig-Holstein54,5611.13×
Berlin53,6660.89×
Brandenburg37,7550.91×
Hamburg29,9680.99×
Thüringen29,8880.87×
Sachsen-Anhalt28,7720.83×
Mecklenburg-Vorpommern21,9000.85×
Saarland17,3511.05×
Bremen9,6110.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steffi Graf audience
BrandAffinityCategory
Alexander Zverev25.66×Sports
Brooke Shields49.81×Movies & TV
Andre Agassi49.81×Sports
Master craftsman11.46×Business & Career
Boris Becker12.24×Sports
Justin Engel18.35×Sports
Stan Wawrinka47.86×Sports
Pete Sampras51.28×Sports
Australian Open14.61×Sports
International Criminal Court102.56×Politics & Society
Roland Garros19.3×Sports
Jannik Sinner8.03×Sports
Jan-Lennard Struff18.07×Sports
The Championships, Wimbledon10.6×Sports
Carlos Alcaraz8.03×Sports
Wetter.com3.48×Home & Garden
US Open (tennis)11.54×Sports
Tennis ball13.15×Sports
Emma Raducanu16.39×Sports
Ascension Parish, Louisiana66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steffi Graf audience
TraitClusterScore
PatriotismCONSERVATISM1.38
Pet OwnershipJOY1.24
TraditionCONSERVATISM1.24
Sports ActivityPOWER1.23
IndulgenceJOY1.21
Quality AwarenessPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Steffi Graf
CountryShare
United States16.2%
Germany15.7%
India11.4%

See Steffi Graf audiences in other countries

More Tennis audiences in Germany

Frequently asked questions

How many fans does Steffi Graf have in Germany?

Steffi Graf has an estimated audience of 1,342,580 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Steffi Graf fans?

40.3% of Steffi Graf fans are female, 59.7% are male, with an average age of 35.1 years.

Which brands do Steffi Graf fans like most?

Steffi Graf fans show strongest brand affinity for Alexander Zverev (25.66×), Brooke Shields (49.81×), and Andre Agassi (49.81×) over the country average.

Where do Steffi Graf fans live in Germany?

Steffi Graf fans in Germany are most concentrated in Nordrhein-Westfalen (reach 332,831), Bayern (reach 230,556), and Baden-Württemberg (reach 202,746). These three regions account for the largest share of the active audience.

What other brands do Steffi Graf fans also like?

Beyond Steffi Graf itself, the audience over-indexes on Brooke Shields (49.81×), Andre Agassi (49.81×), Master craftsman (11.46×), and Boris Becker (12.24×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Steffi Graf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.