US Open (tennis) Audience in Germany
US Open (tennis) has an estimated audience of 762,559 people in Germany. 36.4% are female, 63.6% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alexander Zverev, Australian Open, Emma Raducanu, Women's Tennis Association, Jannik Sinner.
The average US Open (tennis) fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alexander Zverev, Australian Open, Emma Raducanu, with strongest over-indexing on Alexander Zverev (46.25× the country average). Demographically, the US Open (tennis) audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Career Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Tennis
Demographics of US Open (tennis) fans
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 35.0 |
| Estimated audience size | 762,559 |
Audience persona
The typical US Open (tennis) fan in Germany is more male, around 35.0 years old, with strong Career Orientation tendencies and a notable affinity for Alexander Zverev.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 359,891 | 1.25× |
| Bayern | 305,354 | 1.44× |
| Baden-Württemberg | 255,232 | 1.42× |
| Niedersachsen | 151,233 | 1.18× |
| Hessen | 127,838 | 1.28× |
| Rheinland-Pfalz | 83,190 | 1.26× |
| Berlin | 62,904 | 1.07× |
| Schleswig-Holstein | 58,461 | 1.24× |
| Hamburg | 38,774 | 1.3× |
| Sachsen | 32,662 | 0.51× |
| Brandenburg | 24,265 | 0.59× |
| Mecklenburg-Vorpommern | 16,722 | 0.67× |
| Saarland | 16,603 | 1.03× |
| Thüringen | 14,738 | 0.44× |
| Sachsen-Anhalt | 14,279 | 0.42× |
| Bremen | 10,030 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alexander Zverev | 46.25× | Sports |
| Australian Open | 74× | Sports |
| Emma Raducanu | 83.45× | Sports |
| Women's Tennis Association | 67.65× | Sports |
| Jannik Sinner | 28.79× | Sports |
| Iga Swiatek | 67.65× | Sports |
| Novak Djokovic | 31.31× | Sports |
| Aryna Sabalenka | 37.19× | Sports |
| Grand Slam (tennis) | 70.59× | Sports |
| Carlos Alcaraz | 25.59× | Sports |
| Coco Gauff | 44× | Sports |
| Serena Williams | 46.47× | Sports |
| Jan-Lennard Struff | 43.47× | Sports |
| Sportdeutschland.TV | 35.33× | Movies & TV |
| Rafael Nadal | 50.84× | Sports |
| Justin Engel | 31.68× | Sports |
| Taylor Fritz | 34.62× | Sports |
| Ryder Cup | 32.61× | Sports |
| Naomi Osaka | 48.34× | Sports |
| Jasmine Paolini | 43.27× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.49 |
| Sports Activity | POWER | 1.42 |
| Risk Appetite | THRILL | 1.25 |
| Patriotism | CONSERVATISM | 1.25 |
| Luxury Orientation | PREMIUM | 1.25 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| Japan | 10.9% |
| China | 6.5% |
See US Open (tennis) audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Carlos Alcaraz (2,763,027)
- Novak Djokovic (2,523,608)
Frequently asked questions
How many fans does US Open (tennis) have in Germany?
US Open (tennis) has an estimated audience of 762,559 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of US Open (tennis) fans?
36.4% of US Open (tennis) fans are female, 63.6% are male, with an average age of 35.0 years.
Which brands do US Open (tennis) fans like most?
US Open (tennis) fans show strongest brand affinity for Alexander Zverev (46.25×), Australian Open (74×), and Emma Raducanu (83.45×) over the country average.
Where do US Open (tennis) fans live in Germany?
US Open (tennis) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 359,891), Bayern (reach 305,354), and Baden-Württemberg (reach 255,232). These three regions account for the largest share of the active audience.
What other brands do US Open (tennis) fans also like?
Beyond US Open (tennis) itself, the audience over-indexes on Australian Open (74×), Emma Raducanu (83.45×), Women's Tennis Association (67.65×), and Jannik Sinner (28.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for US Open (tennis). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.