Rascasse Audience Intelligence

US Open (tennis) Audience in Germany

A data profile of the people who buy, follow and care about US Open (tennis) in Germany — modelled from more than twelve digital signal sources. US Open (tennis) has an estimated audience of 1,392,475 people in Germany.

#11among Tennis in Germany#65among Event in Germany#412in Sports

The average US Open (tennis) fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alexander Zverev, Australian Open, Emma Raducanu, with strongest over-indexing on Alexander Zverev (46.25× the country average).

Demographically, the US Open (tennis) audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical US Open (tennis) fan in Germany is more male, around 35.0 years old, with strong Career Orientation tendencies and a notable affinity for Alexander Zverev.

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the US Open (tennis) profile in Germany.

Audience size
1.4M
in Germany
Gender
36.4%♀
63.6% male
Age
35.0
average years
Country rank
#4783
Event in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of US Open (tennis) fans

36.4% are female, 63.6% are male, average age 35.0.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for US Open (tennis) audience in Germany
MetricValue
Female36.4%
Male63.6%
Average age35.0
Estimated audience size1,392,475
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the US Open (tennis) audience in Germany
Age bracketShare%
16-1928%
20-2923%
30-3920%
40-4918%
50+10%
Fig. 04

Worldwide distribution

3.0%

of the worldwide US Open (tennis) audience comes from Germany.

Worldwide audience distribution share by country for US Open (tennis)
CountryShare
United States22.0%
Italy9.6%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the US Open (tennis) audience in Germany is strongest.

Fig. 05

Top regions by affinity

US Open (tennis) fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.41×
02Baden-Württemberg~200K1.37×
03Hamburg~40K1.33×
04Schleswig-Holstein~60K1.26×
05Hessen~100K1.24×
06Rheinland-Pfalz~80K1.23×
07Nordrhein-Westfalen~300K1.19×
08Niedersachsen~200K1.18×
09Saarland~20K1.08×
10Berlin~60K1.02×
11Bremen~10K0.95×
12Mecklenburg-Vorpommern~20K0.69×
13Brandenburg~30K0.61×
14Sachsen~30K0.54×
15Thüringen~20K0.46×
16Sachsen-Anhalt~20K0.45×
Fig. 06

Affinity by region

Affinity by region — US Open (tennis), Germany
0.45×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the US Open (tennis) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for US Open (tennis) audience
#·InterestCategoryAffinity×
01Emma RaducanuSports83.45×
02Australian OpenSports74.00×
03Grand Slam (tennis)Sports70.59×
04Women's Tennis AssociationSports67.65×
05Iga SwiatekSports67.65×
06Rafael NadalSports50.84×
07Naomi OsakaSports48.34×
08Serena WilliamsSports46.47×
09Alexander ZverevSports46.25×
10Coco GauffSports44.00×
11Jan-Lennard StruffSports43.47×
12Aryna SabalenkaSports37.19×
13Sportdeutschland.TVMovies & TV35.33×
14Stefanos TsitsipasSports34.83×
15Taylor FritzSports34.62×
16Ryder CupSports32.61×
17Justin EngelSports31.68×
18Novak DjokovicSports31.31×
19Jannik SinnerSports28.79×
20Carlos AlcarazSports25.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the US Open (tennis) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by US Open (tennis) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.38×
Early Adopter MentalityPOWER2.18×
TravellingTHRILL1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by US Open (tennis) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.84×
ExtroversionTHRILL0.86×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does US Open (tennis) have in Germany?

US Open (tennis) has an estimated audience of 1,392,475 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of US Open (tennis) fans?

36.4% of US Open (tennis) fans are female, 63.6% are male, with an average age of 35.0 years.

03

Which brands do US Open (tennis) fans like most?

US Open (tennis) fans show strongest brand affinity for Alexander Zverev (46.25×), Australian Open (74×), and Emma Raducanu (83.45×) over the country average.

04

Where do US Open (tennis) fans live in Germany?

US Open (tennis) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do US Open (tennis) fans also like?

Beyond US Open (tennis) itself, the audience over-indexes on Australian Open (74×), Emma Raducanu (83.45×), Women's Tennis Association (67.65×), and Jannik Sinner (28.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See US Open (tennis) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for US Open (tennis). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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