Rascasse Audience Intelligence

Naomi Osaka Audience in Germany

A data profile of the people who buy, follow and care about Naomi Osaka in Germany — modelled from more than twelve digital signal sources. Naomi Osaka has an estimated audience of 451,540 people in Germany.

#41among Tennis in Germany#2493among Person in Germany#1007in Sports

The average Naomi Osaka fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Australian Open, US Open (tennis), Alexander Zverev, with strongest over-indexing on Australian Open (50.56× the country average).

Demographically, the Naomi Osaka audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Naomi Osaka fan in Germany is more male, around 36.4 years old, with strong Risk Appetite tendencies and a notable affinity for Australian Open.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Naomi Osaka profile in Germany.

Audience size
452K
in Germany
Gender
36.7%♀
63.3% male
Age
36.4
average years
Country rank
#12726
Person in Germany
Fig. 01

Search interest · 12-month trend

+262%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Naomi Osaka fans

36.7% are female, 63.3% are male, average age 36.4.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for Naomi Osaka audience in Germany
MetricValue
Female36.7%
Male63.3%
Average age36.4
Estimated audience size451,540
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Naomi Osaka audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3922%
40-4920%
50+12%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Naomi Osaka audience comes from Germany.

Worldwide audience distribution share by country for Naomi Osaka
CountryShare
United States37.1%
Canada6.2%
Australia5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Naomi Osaka audience in Germany is strongest.

Fig. 05

Top regions by affinity

Naomi Osaka fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.46×
02Hamburg~9K1.36×
03Hessen~30K1.20×
04Baden-Württemberg~50K1.18×
05Bayern~50K1.13×
06Nordrhein-Westfalen~70K1.12×
07Schleswig-Holstein~10K1.11×
08Bremen~3K1.08×
09Rheinland-Pfalz~20K1.04×
10Niedersachsen~30K1.03×
11Saarland~4K0.99×
12Mecklenburg-Vorpommern~5K0.83×
13Brandenburg~7K0.74×
14Sachsen~10K0.67×
15Sachsen-Anhalt~5K0.61×
16Thüringen~5K0.60×
Fig. 06

Affinity by region

Affinity by region — Naomi Osaka, Germany
0.60×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Naomi Osaka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Naomi Osaka audience
#·InterestCategoryAffinity×
01Australian OpenSports50.56×
02US Open (tennis)Sports48.34×
03ATP World Tour Masters 1000Sports39.11×
04Serena WilliamsSports28.69×
05The Championships, WimbledonSports24.06×
06Rafael NadalSports20.13×
07Roger FedererSports19.43×
08Women's Tennis AssociationSports16.21×
09PGA TourSports15.18×
10Steffi GrafSports14.11×
11Novak DjokovicSports13.43×
12Alexander ZverevSports12.56×
13SpVgg Greuther FürthSports9.01×
14Lothar MatthäusSports8.67×
15VfL BochumSports5.84×
16RB LeipzigSports5.48×
17SC FreiburgSports5.18×
18Borussia MönchengladbachSports4.08×
19VfB StuttgartSports3.28×
20Borussia DortmundSports2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Naomi Osaka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Naomi Osaka audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.71×
Career OrientationPOWER1.42×
SpiritualityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Naomi Osaka audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.64×
DIY MentalityTHRILL0.68×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Naomi Osaka have in Germany?

Naomi Osaka has an estimated audience of 451,540 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Naomi Osaka fans?

36.7% of Naomi Osaka fans are female, 63.3% are male, with an average age of 36.4 years.

03

Which brands do Naomi Osaka fans like most?

Naomi Osaka fans show strongest brand affinity for Australian Open (50.56×), US Open (tennis) (48.34×), and Alexander Zverev (12.56×) over the country average.

04

Where do Naomi Osaka fans live in Germany?

Naomi Osaka fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Naomi Osaka fans also like?

Beyond Naomi Osaka itself, the audience over-indexes on US Open (tennis) (48.34×), Alexander Zverev (12.56×), The Championships, Wimbledon (24.06×), and Serena Williams (28.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See Naomi Osaka audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Naomi Osaka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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