Naomi Osaka Audience in Germany
Naomi Osaka has an estimated audience of 292,446 people in Germany. 38.0% are female, 62.0% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: US Open (tennis), Australian Open, The Championships, Wimbledon, Serena Williams, PGA Tour.
The average Naomi Osaka fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include US Open (tennis), Australian Open, The Championships, Wimbledon, with strongest over-indexing on US Open (tennis) (34.16× the country average). Demographically, the Naomi Osaka audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Tennis
Demographics of Naomi Osaka fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 35.7 |
| Estimated audience size | 292,446 |
Audience persona
The typical Naomi Osaka fan in Germany is more male, around 35.7 years old, with strong Sports Activity tendencies and a notable affinity for US Open (tennis).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,860 | 1.12× |
| Bayern | 56,427 | 1.16× |
| Baden-Württemberg | 49,817 | 1.21× |
| Niedersachsen | 31,047 | 1.06× |
| Hessen | 26,471 | 1.15× |
| Berlin | 20,575 | 1.52× |
| Rheinland-Pfalz | 15,608 | 1.03× |
| Schleswig-Holstein | 12,635 | 1.16× |
| Hamburg | 9,612 | 1.41× |
| Sachsen | 9,337 | 0.63× |
| Brandenburg | 6,440 | 0.69× |
| Mecklenburg-Vorpommern | 4,868 | 0.84× |
| Sachsen-Anhalt | 4,167 | 0.53× |
| Thüringen | 3,990 | 0.52× |
| Saarland | 3,540 | 0.95× |
| Bremen | 2,691 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| US Open (tennis) | 34.16× | Sports |
| Australian Open | 31.04× | Sports |
| The Championships, Wimbledon | 25.35× | Sports |
| Serena Williams | 32.82× | Sports |
| PGA Tour | 13.63× | Sports |
| Borussia Dortmund | 2.98× | Sports |
| Semino Rossi | 12.07× | Music & Radio |
| Novak Djokovic | 11.1× | Sports |
| Steffi Graf | 13.58× | Sports |
| Roger Federer | 20.71× | Sports |
| RB Leipzig | 5.38× | Sports |
| ATP World Tour Masters 1000 | 38.75× | Sports |
| Women's Tennis Association | 15.58× | Sports |
| Rafael Nadal | 21.11× | Sports |
| VfB Stuttgart | 3.98× | Sports |
| Bernhard Brink | 12.07× | Music & Radio |
| Kastelruther Spatzen | 12.07× | Music & Radio |
| FC Bayern Munich | 2.56× | Sports |
| FIFA World Cup | 2.63× | Sports |
| Andy Murray | 30.05× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.45 |
| Early Adopter Mentality | POWER | 1.36 |
| Career Orientation | POWER | 1.35 |
| Luxury Orientation | PREMIUM | 1.28 |
| Risk Appetite | THRILL | 1.15 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.3% |
| Canada | 6.6% |
| Australia | 4.9% |
See Naomi Osaka audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Novak Djokovic (2,523,608)
- Carlos Alcaraz (2,405,371)
Frequently asked questions
How many fans does Naomi Osaka have in Germany?
Naomi Osaka has an estimated audience of 292,446 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Naomi Osaka fans?
38.0% of Naomi Osaka fans are female, 62.0% are male, with an average age of 35.7 years.
Which brands do Naomi Osaka fans like most?
Naomi Osaka fans show strongest brand affinity for US Open (tennis) (34.16×), Australian Open (31.04×), and The Championships, Wimbledon (25.35×) over the country average.
Where do Naomi Osaka fans live in Germany?
Naomi Osaka fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,860), Bayern (reach 56,427), and Baden-Württemberg (reach 49,817). These three regions account for the largest share of the active audience.
What other brands do Naomi Osaka fans also like?
Beyond Naomi Osaka itself, the audience over-indexes on Australian Open (31.04×), The Championships, Wimbledon (25.35×), Serena Williams (32.82×), and PGA Tour (13.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Naomi Osaka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.