Rascasse Audience Intelligence

Architecture & Interior Design Audience in Germany

A data profile of the people who buy, follow and care about Architecture & Interior Design in Germany — modelled from more than twelve digital signal sources. Architecture & Interior Design has an estimated audience of 4,077,709 people in Germany.

#891among Topic in Germany#111in Home & Garden

The average Architecture & Interior Design fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Modern architecture, Christmas decoration, IKEA, with strongest over-indexing on Modern architecture (5.16× the country average).

Demographically, the Architecture & Interior Design audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Architecture & Interior Design fan in Germany is more female, around 36.0 years old, with strong Quality Awareness tendencies and a notable affinity for Modern architecture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Architecture & Interior Design profile in Germany.

Audience size
4.1M
in Germany
Gender
67.6%♀
32.4% male
Age
36.0
average years
Country rank
#1434
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Architecture & Interior Design fans

67.6% are female, 32.4% are male, average age 36.0.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Architecture & Interior Design audience in Germany
MetricValue
Female67.6%
Male32.4%
Average age36.0
Estimated audience size4,077,709
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Architecture & Interior Design audience in Germany
Age bracketShare%
16-1924%
20-2923%
30-3922%
40-4919%
50+12%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Architecture & Interior Design audience comes from Germany.

Worldwide audience distribution share by country for Architecture & Interior Design
CountryShare
United States12.5%
China10.7%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Architecture & Interior Design audience in Germany is strongest.

Fig. 05

Top regions by affinity

Architecture & Interior Design fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K1.07×
02Rheinland-Pfalz~200K1.04×
03Berlin~200K1.03×
04Bremen~40K1.02×
05Brandenburg~100K1.01×
06Saarland~50K1.01×
07Sachsen-Anhalt~100K1.00×
08Mecklenburg-Vorpommern~80K1.00×
09Hessen~300K0.99×
10Schleswig-Holstein~100K0.99×
11Thüringen~100K0.99×
12Niedersachsen~400K0.98×
13Sachsen~200K0.98×
14Baden-Württemberg~500K0.96×
15Bayern~600K0.95×
16Nordrhein-Westfalen~800K0.93×
Fig. 06

Affinity by region

Affinity by region — Architecture & Interior Design, Germany
0.93×1.00×1.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Architecture & Interior Design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Architecture & Interior Design audience
#·InterestCategoryAffinity×
01Christmas decorationHome & Garden8.11×
02Travel BloggerTravel & Leisure5.74×
03First-time buyerShopping5.64×
04Sunday BrunchKids & Family5.63×
05Isabel MarantFashion & Accessoires5.23×
06Modern architectureArts & Culture5.16×
07Home RenovationsHome & Garden5.08×
08Starter homeHome & Garden5.03×
09Modern furnitureHome & Garden4.76×
10Robert RedfordMovies & TV4.75×
11Crime fictionLiterature4.20×
12Property finderHome & Garden3.59×
13RenovationHome & Garden2.94×
14IKEAHome & Garden2.59×
15HermèsFashion & Accessoires2.38×
16Women's clothingFashion & Accessoires2.29×
17Do it yourself (DIY)Home & Garden2.19×
18RyanairTravel & Leisure2.18×
19ImmoScout24Home & Garden2.08×
20Home improvementHome & Garden1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Architecture & Interior Design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Architecture & Interior Design audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.47×
Design AffinityPREMIUM3.07×
Luxury OrientationPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Architecture & Interior Design audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Need for SecurityCONSERVATISM0.72×
Family OrientationCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Architecture & Interior Design have in Germany?

Architecture & Interior Design has an estimated audience of 4,077,709 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Architecture & Interior Design fans?

67.6% of Architecture & Interior Design fans are female, 32.4% are male, with an average age of 36.0 years.

03

Which brands do Architecture & Interior Design fans like most?

Architecture & Interior Design fans show strongest brand affinity for Modern architecture (5.16×), Christmas decoration (8.11×), and IKEA (2.59×) over the country average.

04

Where do Architecture & Interior Design fans live in Germany?

Architecture & Interior Design fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Architecture & Interior Design fans also like?

Beyond Architecture & Interior Design itself, the audience over-indexes on Christmas decoration (8.11×), IKEA (2.59×), First-time buyer (5.64×), and Robert Redford (4.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Architecture & Interior Design audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Architecture & Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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