Architecture & Interior Design Audience in Germany
Architecture & Interior Design has an estimated audience of 4,077,709 people in Germany. 67.6% are female, 32.4% are male, average age 36.0. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Modern architecture, Do it yourself (DIY), IKEA, Christmas decoration, Renovation.
The average Architecture & Interior Design fan in Germany is 36.0 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Modern architecture, Do it yourself (DIY), IKEA, with strongest over-indexing on Modern architecture (5.63× the country average). Demographically, the Architecture & Interior Design audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Architecture & Interior Design fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 36.0 |
| Estimated audience size | 4,077,709 |
Audience persona
The typical Architecture & Interior Design fan in Germany is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 374,596 | 0.67× |
| Bayern | 362,389 | 0.55× |
| Nordrhein-Westfalen | 352,531 | 0.4× |
| Niedersachsen | 310,502 | 0.78× |
| Rheinland-Pfalz | 304,996 | 1.49× |
| Hessen | 279,284 | 0.9× |
| Berlin | 249,302 | 1.37× |
| Hamburg | 171,891 | 1.87× |
| Brandenburg | 164,151 | 1.3× |
| Sachsen | 117,951 | 0.59× |
| Sachsen-Anhalt | 106,264 | 1.01× |
| Schleswig-Holstein | 87,073 | 0.59× |
| Thüringen | 72,944 | 0.7× |
| Mecklenburg-Vorpommern | 62,307 | 0.8× |
| Saarland | 61,939 | 1.24× |
| Bremen | 60,783 | 1.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Modern architecture | 5.63× | Arts & Culture |
| Do it yourself (DIY) | 3× | Home & Garden |
| IKEA | 2.86× | Home & Garden |
| Christmas decoration | 7.58× | Home & Garden |
| Renovation | 3.68× | Home & Garden |
| Modern furniture | 6.67× | Home & Garden |
| Livemusic | 3.83× | Music & Radio |
| Art Collecting | 8.95× | Arts & Culture |
| First-time buyer | 5.09× | Shopping |
| Property finder | 4.01× | Home & Garden |
| Art exhibition | 4× | Arts & Culture |
| Hermès | 2.71× | Fashion & Accessoires |
| Natural foods | 4.31× | Food & Beverages |
| Ryanair | 2.5× | Travel & Leisure |
| Local food | 3.17× | Food & Beverages |
| Etsy | 3.11× | Fashion & Accessoires |
| Sports betting | 5.9× | Games |
| Home improvement | 2.07× | Home & Garden |
| Luxury real estate | 3.83× | Business & Career |
| Handmade jewelry | 3.64× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.72 |
| Quality Awareness | PREMIUM | 2.71 |
| DIY Mentality | THRILL | 2.49 |
| Luxury Orientation | PREMIUM | 2.01 |
| Sustainability | BALANCE | 1.97 |
| Individualism | JOY | 1.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| China | 10.7% |
| Italy | 7.9% |
See Architecture & Interior Design audiences in other countries
- Architecture & Interior Design — United States
- Architecture & Interior Design — United Kingdom
- Architecture & Interior Design — France
- Architecture & Interior Design — Italy
- Architecture & Interior Design — Spain
- Architecture & Interior Design — Brazil
- Architecture & Interior Design — Japan
- Architecture & Interior Design — South Korea
- Architecture & Interior Design — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Architecture & Interior Design have in Germany?
Architecture & Interior Design has an estimated audience of 4,077,709 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Architecture & Interior Design fans?
67.6% of Architecture & Interior Design fans are female, 32.4% are male, with an average age of 36.0 years.
Which brands do Architecture & Interior Design fans like most?
Architecture & Interior Design fans show strongest brand affinity for Modern architecture (5.63×), Do it yourself (DIY) (3×), and IKEA (2.86×) over the country average.
Where do Architecture & Interior Design fans live in Germany?
Architecture & Interior Design fans in Germany are most concentrated in Baden-Württemberg (reach 374,596), Bayern (reach 362,389), and Nordrhein-Westfalen (reach 352,531). These three regions account for the largest share of the active audience.
What other brands do Architecture & Interior Design fans also like?
Beyond Architecture & Interior Design itself, the audience over-indexes on Do it yourself (DIY) (3×), IKEA (2.86×), Christmas decoration (7.58×), and Renovation (3.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Architecture & Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.