Modern furniture Audience in Germany
Modern furniture has an estimated audience of 2,851,731 people in Germany. 64.1% are female, 35.9% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Living room, Dining room, Home repair, Home construction, Home Interior Design.
The average Modern furniture fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Living room, Dining room, Home repair, with strongest over-indexing on Living room (4.17× the country average). Demographically, the Modern furniture audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Modern furniture fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 39.3 |
| Estimated audience size | 2,851,731 |
Audience persona
The typical Modern furniture fan in Germany is more female, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for Living room.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 222,936 | 0.36× |
| Bayern | 202,902 | 0.44× |
| Baden-Württemberg | 150,770 | 0.39× |
| Hessen | 148,008 | 0.68× |
| Berlin | 127,660 | 1× |
| Rheinland-Pfalz | 94,784 | 0.66× |
| Thüringen | 94,382 | 1.3× |
| Niedersachsen | 92,885 | 0.34× |
| Sachsen-Anhalt | 88,774 | 1.2× |
| Brandenburg | 87,653 | 0.99× |
| Sachsen | 79,340 | 0.57× |
| Mecklenburg-Vorpommern | 79,209 | 1.45× |
| Bremen | 77,250 | 3.17× |
| Schleswig-Holstein | 72,741 | 0.71× |
| Saarland | 69,748 | 1.99× |
| Hamburg | 54,166 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Living room | 4.17× | Home & Garden |
| Dining room | 5.68× | Home & Garden |
| Home repair | 3.79× | Home & Garden |
| Home construction | 3.71× | Home & Garden |
| Home Interior Design | 4.21× | Home & Garden |
| Bedroom | 4.03× | Home & Garden |
| Bauhaus | 2.69× | Shopping |
| Home decorating ideas | 5.42× | Home & Garden |
| IKEA | 2.32× | Home & Garden |
| Architecture & Interior Design | 4.76× | Home & Garden |
| Clothing | 1.69× | Fashion & Accessoires |
| Outdoor recreation | 1.59× | Sports |
| Home Design | 2.99× | Home & Garden |
| Shopping | 1.5× | Shopping |
| Danish design | 3.68× | Home & Garden |
| Industrial design | 2.97× | Business & Career |
| Scandinavian design | 4.93× | Home & Garden |
| Design | 1.55× | Home & Garden |
| Chair | 2.79× | Home & Garden |
| Bed | 2.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.48 |
| DIY Mentality | THRILL | 1.94 |
| Quality Awareness | PREMIUM | 1.74 |
| Sustainability | BALANCE | 1.68 |
| Sports Activity | POWER | 1.49 |
| Pet Ownership | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 6.5% |
| Germany | 5.4% |
See Modern furniture audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Modern furniture have in Germany?
Modern furniture has an estimated audience of 2,851,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Modern furniture fans?
64.1% of Modern furniture fans are female, 35.9% are male, with an average age of 39.3 years.
Which brands do Modern furniture fans like most?
Modern furniture fans show strongest brand affinity for Living room (4.17×), Dining room (5.68×), and Home repair (3.79×) over the country average.
Where do Modern furniture fans live in Germany?
Modern furniture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 222,936), Bayern (reach 202,902), and Baden-Württemberg (reach 150,770). These three regions account for the largest share of the active audience.
What other brands do Modern furniture fans also like?
Beyond Modern furniture itself, the audience over-indexes on Dining room (5.68×), Home repair (3.79×), Home construction (3.71×), and Home Interior Design (4.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Modern furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.