Modern furniture Audience in United States
Modern furniture has an estimated audience of 8,091,614 people in United States. 63.7% are female, 36.3% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Macy's, Home Design, IKEA, Home Interior Design, West Elm.
The average Modern furniture fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, Home Design, IKEA, with strongest over-indexing on Macy's (3.5× the country average). Demographically, the Modern furniture audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Modern furniture fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 38.6 |
| Estimated audience size | 8,091,614 |
Audience persona
The typical Modern furniture fan in United States is more female, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,372,397 | 1.54× |
| Texas | 1,008,016 | 1.45× |
| Florida | 764,721 | 1.4× |
| New York | 632,455 | 1.4× |
| Illinois | 359,583 | 1.33× |
| New Jersey | 294,679 | 1.43× |
| North Carolina | 289,610 | 1.19× |
| Georgia | 257,238 | 1.03× |
| Washington | 247,495 | 1.52× |
| Virginia | 226,989 | 1.15× |
| Pennsylvania | 225,785 | 0.83× |
| Arizona | 210,100 | 1.27× |
| Massachusetts | 207,261 | 1.3× |
| Michigan | 199,697 | 0.94× |
| Ohio | 195,392 | 0.78× |
| Maryland | 166,264 | 1.2× |
| Colorado | 165,594 | 1.3× |
| Tennessee | 140,836 | 0.87× |
| Oregon | 138,796 | 1.5× |
| Indiana | 121,972 | 0.83× |
| Minnesota | 113,266 | 0.98× |
| Missouri | 111,898 | 0.86× |
| South Carolina | 102,087 | 0.84× |
| Nevada | 94,481 | 1.21× |
| Connecticut | 88,132 | 1.09× |
| Alabama | 88,089 | 0.78× |
| Wisconsin | 86,050 | 0.71× |
| Louisiana | 84,327 | 0.81× |
| Oklahoma | 74,159 | 0.83× |
| Utah | 73,936 | 1.02× |
| Kentucky | 70,731 | 0.7× |
| Arkansas | 56,873 | 0.85× |
| Idaho | 51,215 | 1.26× |
| Kansas | 47,811 | 0.75× |
| Mississippi | 42,679 | 0.64× |
| Iowa | 41,385 | 0.62× |
| New Mexico | 33,865 | 0.83× |
| Washington, District of Columbia | 33,343 | 1.37× |
| New Hampshire | 31,361 | 0.98× |
| Nebraska | 29,656 | 0.73× |
| Vermont | 29,444 | 2.07× |
| Rhode Island | 28,206 | 1.1× |
| Delaware | 25,414 | 1.14× |
| Maine | 20,580 | 0.71× |
| Hawaii | 18,994 | 0.55× |
| West Virginia | 16,747 | 0.44× |
| Montana | 16,461 | 0.73× |
| South Dakota | 10,831 | 0.58× |
| North Dakota | 9,092 | 0.55× |
| Alaska | 7,813 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Macy's | 3.5× | Shopping |
| Home Design | 4.91× | Home & Garden |
| IKEA | 3.42× | Home & Garden |
| Home Interior Design | 5.27× | Home & Garden |
| West Elm | 5.13× | Home & Garden |
| Home construction | 3.66× | Home & Garden |
| Kitchenware | 3.81× | Home & Garden |
| Anthropologie | 4.2× | Shopping |
| Home décor products | 4.63× | Home & Garden |
| Bedroom furniture | 5.41× | Home & Garden |
| Nordstrom | 2.66× | Shopping |
| Ashley Furniture HomeStores | 4.44× | Home & Garden |
| Pottery Barn | 3.44× | Home & Garden |
| Home decorating ideas | 3.97× | Home & Garden |
| Landscape design | 3.75× | Business & Career |
| Kitchen utensil | 4.17× | Home & Garden |
| Lowe's | 2.13× | Shopping |
| Home repair | 2.69× | Home & Garden |
| Household | 2.55× | Home & Garden |
| Free People | 3.99× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.27 |
| Design Affinity | PREMIUM | 2.78 |
| DIY Mentality | THRILL | 2.46 |
| Risk Appetite | THRILL | 2.28 |
| Sustainability | BALANCE | 1.94 |
| Indulgence | JOY | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 6.5% |
| Germany | 5.4% |
See Modern furniture audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Modern furniture have in United States?
Modern furniture has an estimated audience of 8,091,614 people in United States, concentrated in California and Texas.
What is the gender split and age of Modern furniture fans?
63.7% of Modern furniture fans are female, 36.3% are male, with an average age of 38.6 years.
Which brands do Modern furniture fans like most?
Modern furniture fans show strongest brand affinity for Macy's (3.5×), Home Design (4.91×), and IKEA (3.42×) over the country average.
Where do Modern furniture fans live in United States?
Modern furniture fans in United States are most concentrated in California (reach 1,372,397), Texas (reach 1,008,016), and Florida (reach 764,721). These three regions account for the largest share of the active audience.
What other brands do Modern furniture fans also like?
Beyond Modern furniture itself, the audience over-indexes on Home Design (4.91×), IKEA (3.42×), Home Interior Design (5.27×), and West Elm (5.13×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Modern furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.