Chair Audience in Germany
Chair has an estimated audience of 9,224,361 people in Germany. 65.3% are female, 34.7% are male, average age 42.0. Top regions: Hessen, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Pillow, Tagesschau, IKEA, ICloud, Blanket.
The average Chair fan in Germany is 42.0 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Pillow, Tagesschau, IKEA, with strongest over-indexing on Pillow (10.44× the country average). Demographically, the Chair audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Chair fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 42.0 |
| Estimated audience size | 9,224,361 |
Audience persona
The typical Chair fan in Germany is more female, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 2,254,378 | 3.21× |
| Baden-Württemberg | 1,757,551 | 1.4× |
| Nordrhein-Westfalen | 1,493,957 | 0.74× |
| Bayern | 1,277,948 | 0.86× |
| Berlin | 1,009,958 | 2.45× |
| Niedersachsen | 569,573 | 0.64× |
| Rheinland-Pfalz | 383,650 | 0.83× |
| Sachsen | 279,381 | 0.62× |
| Schleswig-Holstein | 205,584 | 0.62× |
| Brandenburg | 204,717 | 0.72× |
| Hamburg | 179,798 | 0.86× |
| Sachsen-Anhalt | 147,965 | 0.62× |
| Thüringen | 133,585 | 0.57× |
| Mecklenburg-Vorpommern | 81,099 | 0.46× |
| Saarland | 66,559 | 0.59× |
| Bremen | 65,317 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 10.44× | Home & Garden |
| Tagesschau | 2.65× | Movies & TV |
| IKEA | 2.57× | Home & Garden |
| ICloud | 5.89× | Technology & Electronics |
| Blanket | 6.66× | Home & Garden |
| Headphones | 5.54× | Technology & Electronics |
| Casino | 5.74× | Games |
| Fachhochschule | 7.23× | Business & Career |
| Kurdistan | 9.07× | Travel & Leisure |
| Mattress | 4.66× | Home & Garden |
| Kitchen cabinet | 8.91× | Home & Garden |
| Transfermarkt | 2.56× | Sports |
| Kitchen garden | 11.45× | Home & Garden |
| Pets | 1.5× | Pets & Animals |
| Bedroom furniture | 3.82× | Home & Garden |
| Furniture | 1.73× | Home & Garden |
| Do it yourself (DIY) | 1.78× | Home & Garden |
| Dailymotion | 5.43× | Movies & TV |
| Garden furniture | 3.22× | Home & Garden |
| Obi (store) | 1.61× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.13 |
| DIY Mentality | THRILL | 1.84 |
| Quality Awareness | PREMIUM | 1.43 |
| Creativity | OPEN | 1.4 |
| Indulgence | JOY | 1.35 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 7.3% |
| United Kingdom | 5.2% |
See Chair audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Chair have in Germany?
Chair has an estimated audience of 9,224,361 people in Germany, concentrated in Hessen and Baden-Württemberg.
What is the gender split and age of Chair fans?
65.3% of Chair fans are female, 34.7% are male, with an average age of 42.0 years.
Which brands do Chair fans like most?
Chair fans show strongest brand affinity for Pillow (10.44×), Tagesschau (2.65×), and IKEA (2.57×) over the country average.
Where do Chair fans live in Germany?
Chair fans in Germany are most concentrated in Hessen (reach 2,254,378), Baden-Württemberg (reach 1,757,551), and Nordrhein-Westfalen (reach 1,493,957). These three regions account for the largest share of the active audience.
What other brands do Chair fans also like?
Beyond Chair itself, the audience over-indexes on Tagesschau (2.65×), IKEA (2.57×), ICloud (5.89×), and Blanket (6.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.