A data profile of the people who buy, follow and care about Chair in Spain — modelled from more than twelve digital signal sources. Chair has an estimated audience of 4,687,058 people in Spain.
Chair has an estimated audience of 4,687,058 people in Spain. 71.2% are female, 28.8% are male, average age 45.9. Top brand affinities: Refrigerator, Blanket, WhatsApp, Iberia (airline), Aldi.
Top brand affinities include Refrigerator, Blanket, WhatsApp, with strongest over-indexing on Refrigerator (5.01× the country average).
Demographically, the Chair audience skews more female with an average age of 45.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Chair fan in Spain is more female, around 45.9 years old, with strong DIY Mentality tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Chair profile in Spain.
71.2% are female, 28.8% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 45.9 |
| Estimated audience size | 4,687,058 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 32% |
of the worldwide Chair audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 7.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Chair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 9.17× | ||
| 02 | Floral design | Home & Garden | 7.07× | ||
| 03 | Refrigerator | Home & Garden | 5.01× | ||
| 04 | Flower bouquet | Home & Garden | 3.90× | ||
| 05 | Mattress | Home & Garden | 3.66× | ||
| 06 | Volunteering | Politics & Society | 3.11× | ||
| 07 | Mango | Shopping | 3.05× | ||
| 08 | Modern architecture | Arts & Culture | 2.93× | ||
| 09 | Renovation | Home & Garden | 2.73× | ||
| 10 | Real property | Home & Garden | 2.68× | ||
| 11 | Aldi | Shopping | 2.62× | ||
| 12 | Zara Home | Home & Garden | 2.56× | ||
| 13 | Knitting | Home & Garden | 2.48× | ||
| 14 | Apartment | Business & Career | 2.45× | ||
| 15 | Internet & Social Media | 2.31× | |||
| 16 | Leroy Merlin | Shopping | 2.31× | ||
| 17 | Decorative arts | Arts & Culture | 2.19× | ||
| 18 | Iberia (airline) | Travel & Leisure | 2.10× | ||
| 19 | IKEA | Home & Garden | 1.62× | ||
| 20 | Furniture | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.97× | |
| Design Affinity | PREMIUM | 1.97× | |
| Quality Awareness | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.97× | |
| Mindfulness | BALANCE | 1.03× | |
| Social Media Usage | JOY | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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