A data profile of the people who buy, follow and care about Architecture & Interior Design in Italy — modelled from more than twelve digital signal sources. Architecture & Interior Design has an estimated audience of 4,373,212 people in Italy.
Architecture & Interior Design has an estimated audience of 4,373,212 people in Italy. 67.7% are female, 32.3% are male, average age 39.2. Top brand affinities: Modern architecture, Property finder, Flower bouquet, Casa.it, Floral design.
Top brand affinities include Modern architecture, Property finder, Flower bouquet, with strongest over-indexing on Modern architecture (9.02× the country average).
Demographically, the Architecture & Interior Design audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Individualism.
The typical Architecture & Interior Design fan in Italy is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.
The key figures that characterise the Architecture & Interior Design profile in Italy.
67.7% are female, 32.3% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 39.2 |
| Estimated audience size | 4,373,212 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Architecture & Interior Design audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.5% |
| China | 10.7% |
| Italy | 7.9% |
The strongest cross-interests of the Architecture & Interior Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Owner-occupier | Home & Garden | 9.55× | ||
| 02 | Modern architecture | Arts & Culture | 9.02× | ||
| 03 | Property finder | Home & Garden | 7.62× | ||
| 04 | Floral design | Home & Garden | 6.79× | ||
| 05 | First-time buyer | Shopping | 5.38× | ||
| 06 | Scandinavian design | Home & Garden | 5.35× | ||
| 07 | COS | Shopping | 5.19× | ||
| 08 | Road trip | Travel & Leisure | 5.18× | ||
| 09 | Flower bouquet | Home & Garden | 4.98× | ||
| 10 | Modern furniture | Home & Garden | 4.52× | ||
| 11 | Danish design | Home & Garden | 4.41× | ||
| 12 | Contemporary art gallery | Arts & Culture | 4.26× | ||
| 13 | Exhibition | Arts & Culture | 3.97× | ||
| 14 | Chocolate brownie | Food & Beverages | 3.82× | ||
| 15 | Milan Fashion Week | Fashion & Accessoires | 3.55× | ||
| 16 | Casa.it | Home & Garden | 3.52× | ||
| 17 | Maisons du Monde | Home & Garden | 3.23× | ||
| 18 | Summer vacation | Travel & Leisure | 2.55× | ||
| 19 | TEZENIS | Fashion & Accessoires | 2.23× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.78× | |
| Individualism | JOY | 2.10× | |
| Quality Awareness | PREMIUM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Spirituality | BALANCE | 0.83× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Architecture & Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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