UNiDAYS Audience in Germany
UNiDAYS has an estimated audience of 631,084 people in Germany. 47.5% are female, 52.5% are male, average age 28.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eurogamer, DuckDuckGo, LG TV, Mozilla, Bravia (brand).
The average UNiDAYS fan in Germany is 28.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eurogamer, DuckDuckGo, LG TV, with strongest over-indexing on Eurogamer (113.62× the country average). Demographically, the UNiDAYS audience skews balanced with an average age of 28.0, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Career website
Demographics of UNiDAYS fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 28.0 |
| Estimated audience size | 631,084 |
Audience persona
The typical UNiDAYS fan in Germany is balanced, around 28.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eurogamer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 190,042 | 1.38× |
| Bayern | 122,186 | 1.2× |
| Baden-Württemberg | 103,335 | 1.2× |
| Hessen | 62,420 | 1.3× |
| Niedersachsen | 59,255 | 0.97× |
| Berlin | 39,834 | 1.41× |
| Rheinland-Pfalz | 29,644 | 0.94× |
| Sachsen | 27,205 | 0.88× |
| Hamburg | 18,931 | 1.33× |
| Schleswig-Holstein | 18,288 | 0.81× |
| Brandenburg | 12,892 | 0.66× |
| Thüringen | 11,919 | 0.74× |
| Sachsen-Anhalt | 10,616 | 0.65× |
| Mecklenburg-Vorpommern | 6,615 | 0.55× |
| Bremen | 6,376 | 1.18× |
| Saarland | 6,296 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eurogamer | 113.62× | Games |
| DuckDuckGo | 30.19× | Internet & Social Media |
| LG TV | 98.72× | Technology & Electronics |
| Mozilla | 71.09× | Internet & Social Media |
| Bravia (brand) | 91.36× | Technology & Electronics |
| USB | 9.19× | Technology & Electronics |
| Cdiscount | 62.07× | Shopping |
| Cannes Lions International Festival of Creativity | 60.97× | Movies & TV |
| LED strip light | 26.72× | Home & Garden |
| ESCP Europe | 24.11× | Business & Career |
| Palme d'Or | 30.84× | Movies & TV |
| MacRumors | 24.92× | Technology & Electronics |
| techPowerUp! | 56.56× | Technology & Electronics |
| Vizio | 62.35× | Technology & Electronics |
| Lights (musician) | 8.67× | Music & Radio |
| SketchUp | 13.27× | Movies & TV |
| Ultra-high-definition television | 20× | Movies & TV |
| Polygon (website) | 20× | Games |
| Rheumatology | 20× | Health |
| TK Maxx | 2.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.91 |
| Career Orientation | POWER | 1.86 |
| Sustainability | BALANCE | 1.79 |
| Individualism | JOY | 1.54 |
| Sports Activity | POWER | 1.49 |
| Design Affinity | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 19.2% |
| India | 15.0% |
| Germany | 12.4% |
See UNiDAYS audiences in other countries
More Career website audiences in Germany
- Indeed.com (9,606,720)
- Stepstone (4,692,493)
- Handelsblatt (2,959,884)
- Fiverr (859,887)
- Deutsche Bahn Karriere (457,354)
Frequently asked questions
How many fans does UNiDAYS have in Germany?
UNiDAYS has an estimated audience of 631,084 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of UNiDAYS fans?
47.5% of UNiDAYS fans are female, 52.5% are male, with an average age of 28.0 years.
Which brands do UNiDAYS fans like most?
UNiDAYS fans show strongest brand affinity for Eurogamer (113.62×), DuckDuckGo (30.19×), and LG TV (98.72×) over the country average.
Where do UNiDAYS fans live in Germany?
UNiDAYS fans in Germany are most concentrated in Nordrhein-Westfalen (reach 190,042), Bayern (reach 122,186), and Baden-Württemberg (reach 103,335). These three regions account for the largest share of the active audience.
What other brands do UNiDAYS fans also like?
Beyond UNiDAYS itself, the audience over-indexes on DuckDuckGo (30.19×), LG TV (98.72×), Mozilla (71.09×), and Bravia (brand) (91.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for UNiDAYS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.