SketchUp Audience in Germany
SketchUp has an estimated audience of 590,430 people in Germany. 45.3% are female, 54.7% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goyard, Borussia Dortmund, LOEWE, Harry Potter, Obi (store).
The average SketchUp fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goyard, Borussia Dortmund, LOEWE, with strongest over-indexing on Goyard (19.07× the country average). Demographically, the SketchUp audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of SketchUp fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 35.6 |
| Estimated audience size | 590,430 |
Audience persona
The typical SketchUp fan in Germany is balanced, around 35.6 years old, with strong DIY Mentality tendencies and a notable affinity for Goyard.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,349 | 1.07× |
| Bayern | 115,591 | 1.22× |
| Baden-Württemberg | 97,634 | 1.21× |
| Niedersachsen | 59,193 | 1.03× |
| Hessen | 52,965 | 1.18× |
| Berlin | 36,264 | 1.37× |
| Rheinland-Pfalz | 30,283 | 1.02× |
| Sachsen | 27,668 | 0.96× |
| Schleswig-Holstein | 21,060 | 0.99× |
| Brandenburg | 16,351 | 0.89× |
| Hamburg | 13,381 | 1× |
| Thüringen | 12,580 | 0.84× |
| Sachsen-Anhalt | 11,290 | 0.74× |
| Mecklenburg-Vorpommern | 7,795 | 0.69× |
| Saarland | 6,319 | 0.87× |
| Bremen | 4,599 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goyard | 19.07× | Fashion & Accessoires |
| Borussia Dortmund | 1.8× | Sports |
| LOEWE | 7.54× | Fashion & Accessoires |
| Harry Potter | 2.04× | Movies & TV |
| Obi (store) | 2.26× | Shopping |
| Vehicles | 1.77× | Cars & Mobility |
| Food and drink | 1.56× | Food & Beverages |
| Entertainment | 1.54× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Arts and music | 1.51× | Arts & Culture |
| Architecture & Interior Design | 4.5× | Home & Garden |
| Real Madrid C.F. | 2.46× | Sports |
| FC Bayern Munich | 1.81× | Sports |
| AutoScout24 | 2.3× | Cars & Mobility |
| Wetter.com | 2.25× | Home & Garden |
| Bundesliga | 1.77× | Sports |
| AutoCAD | 14.03× | Technology & Electronics |
| Pets | 1.56× | Pets & Animals |
| Galatasaray S.K. | 2.35× | Sports |
| Autodesk | 12.21× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.41 |
| Design Affinity | PREMIUM | 3.08 |
| Quality Awareness | PREMIUM | 2.36 |
| Sustainability | BALANCE | 2.29 |
| Luxury Orientation | PREMIUM | 2.09 |
| Career Orientation | POWER | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.4% |
| Brazil | 9.9% |
| Spain | 4.7% |
See SketchUp audiences in other countries
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Frequently asked questions
How many fans does SketchUp have in Germany?
SketchUp has an estimated audience of 590,430 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SketchUp fans?
45.3% of SketchUp fans are female, 54.7% are male, with an average age of 35.6 years.
Which brands do SketchUp fans like most?
SketchUp fans show strongest brand affinity for Goyard (19.07×), Borussia Dortmund (1.8×), and LOEWE (7.54×) over the country average.
Where do SketchUp fans live in Germany?
SketchUp fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,349), Bayern (reach 115,591), and Baden-Württemberg (reach 97,634). These three regions account for the largest share of the active audience.
What other brands do SketchUp fans also like?
Beyond SketchUp itself, the audience over-indexes on Borussia Dortmund (1.8×), LOEWE (7.54×), Harry Potter (2.04×), and Obi (store) (2.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SketchUp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.