SketchUp Audience in Germany
A data profile of the people who buy, follow and care about SketchUp in Germany — modelled from more than twelve digital signal sources. SketchUp has an estimated audience of 575,124 people in Germany.
The average SketchUp fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Goyard, LOEWE, FC Bayern Munich, with strongest over-indexing on Goyard (19.07× the country average).
Demographically, the SketchUp audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical SketchUp fan in Germany is balanced, around 35.6 years old, with strong Quality Awareness tendencies and a notable affinity for Goyard.
At a glance
The key figures that characterise the SketchUp profile in Germany.
Search interest · 12-month trend
Demographics of SketchUp viewers
45.3% are female, 54.7% are male, average age 35.6.
Gender split
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 35.6 |
| Estimated audience size | 575,124 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide SketchUp audience comes from Germany.
| Country | Share |
|---|---|
| United States | 11.1% |
| Brazil | 9.7% |
| Spain | 4.9% |
Geography
Where the SketchUp audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.32× | |
| 02 | Baden-Württemberg | ~100K | 1.19× | |
| 03 | Bayern | ~100K | 1.17× | |
| 04 | Hessen | ~50K | 1.16× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.04× | |
| 06 | Rheinland-Pfalz | ~30K | 1.04× | |
| 07 | Niedersachsen | ~60K | 1.01× | |
| 08 | Hamburg | ~10K | 1.00× | |
| 09 | Schleswig-Holstein | ~20K | 0.98× | |
| 10 | Sachsen | ~30K | 0.96× | |
| 11 | Bremen | ~5K | 0.95× | |
| 12 | Brandenburg | ~20K | 0.92× | |
| 13 | Saarland | ~7K | 0.90× | |
| 14 | Thüringen | ~10K | 0.89× | |
| 15 | Sachsen-Anhalt | ~10K | 0.77× | |
| 16 | Mecklenburg-Vorpommern | ~8K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the SketchUp audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Goyard | Fashion & Accessoires | 19.07× | ||
| 02 | AutoCAD | Technology & Electronics | 14.03× | ||
| 03 | Autodesk | Technology & Electronics | 12.21× | ||
| 04 | LOEWE | Fashion & Accessoires | 7.54× | ||
| 05 | Architecture & Interior Design | Home & Garden | 4.50× | ||
| 06 | Real Madrid C.F. | Sports | 2.46× | ||
| 07 | Galatasaray S.K. | Sports | 2.35× | ||
| 08 | AutoScout24 | Cars & Mobility | 2.30× | ||
| 09 | Obi (store) | Shopping | 2.26× | ||
| 10 | Harry Potter | Movies & TV | 2.04× | ||
| 11 | Müller (company) | Food & Beverages | 2.01× | ||
| 12 | FC Bayern Munich | Sports | 1.81× | ||
| 13 | Borussia Dortmund | Sports | 1.80× | ||
| 14 | Vehicles | Cars & Mobility | 1.77× | ||
| 15 | Bundesliga | Sports | 1.77× | ||
| 16 | Food and drink | Food & Beverages | 1.56× | ||
| 17 | Pets | Pets & Animals | 1.56× | ||
| 18 | Entertainment | Movies & TV | 1.54× | ||
| 19 | Business and industry | Business & Career | 1.51× | ||
| 20 | Arts and music | Arts & Culture | 1.51× |
Personality of the SketchUp audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.13× | |
| Design Affinity | PREMIUM | 1.81× | |
| Mindfulness | BALANCE | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.98× | |
| Community Orientation | OPEN | 1.03× | |
| Healthy Lifestyle | BALANCE | 1.20× |
Frequently asked questions
How many fans does SketchUp have in Germany?
SketchUp has an estimated audience of 575,124 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SketchUp viewers?
45.3% of SketchUp fans are female, 54.7% are male, with an average age of 35.6 years.
Which brands do SketchUp fans like most?
SketchUp fans show strongest brand affinity for Goyard (19.07×), LOEWE (7.54×), and FC Bayern Munich (1.81×) over the country average.
Where do SketchUp fans live in Germany?
SketchUp fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do SketchUp fans also like?
Beyond SketchUp itself, the audience over-indexes on LOEWE (7.54×), FC Bayern Munich (1.81×), Harry Potter (2.04×), and Obi (store) (2.26×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for SketchUp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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