SketchUp Audience in United States

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SketchUp has an estimated audience of 2,286,976 people in United States. 45.0% are female, 55.0% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: AutoCAD, ArchiCAD, Norwegian University of Science and Technology, Autodesk, Architecture & Interior Design.

The average SketchUp fan in United States is 35.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoCAD, ArchiCAD, Norwegian University of Science and Technology, with strongest over-indexing on AutoCAD (38.01× the country average). Demographically, the SketchUp audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of SketchUp fans

Demographic split for SketchUp audience in United States
MetricValue
Female45.0%
Male55.0%
Average age35.3
Estimated audience size2,286,976

Audience persona

The typical SketchUp fan in United States is balanced, around 35.3 years old, with strong Quality Awareness tendencies and a notable affinity for AutoCAD.

Top regions in United States

Top regions ranked by reach for SketchUp in United States
RegionReachAffinity
California299,8941.19×
Texas199,1391.01×
Florida145,1260.94×
New York121,0840.95×
Georgia68,9840.98×
North Carolina68,4480.99×
Pennsylvania68,0500.88×
Washington67,9181.48×
Illinois65,9740.87×
Ohio60,4980.86×
Michigan59,3530.99×
Virginia57,5521.03×
Colorado51,5671.43×
New Jersey47,8020.82×
Massachusetts46,3521.03×
Tennessee43,9200.96×
Arizona43,8950.94×
Oregon36,3201.39×
Indiana35,5040.85×
Minnesota35,0031.07×
Missouri34,9580.95×
Utah34,6951.69×
Wisconsin34,4021×
Maryland34,1990.87×
South Carolina25,9940.76×
Alabama24,2710.76×
Oklahoma21,8390.86×
Kentucky21,4920.75×
Connecticut20,1230.88×
Kansas19,1671.06×
Louisiana18,6240.63×
Nevada17,8310.81×
Iowa17,5220.93×
Arkansas16,1550.86×
Idaho15,3541.34×
Mississippi12,9250.69×
Maine10,3481.26×
Nebraska10,2940.9×
New Hampshire10,2171.13×
New Mexico9,3760.82×
Montana9,3381.47×
Hawaii8,9160.91×
West Virginia7,9550.75×
Washington, District of Columbia7,6181.11×
Rhode Island7,1140.98×
Alaska6,6091.35×
Vermont6,2951.57×
South Dakota4,6090.87×
North Dakota4,4120.94×
Delaware3,8880.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SketchUp audience
BrandAffinityCategory
AutoCAD38.01×Technology & Electronics
ArchiCAD84.44×Technology & Electronics
Norwegian University of Science and Technology120.25×Business & Career
Autodesk29.28×Technology & Electronics
Architecture & Interior Design14.06×Home & Garden
3D modeling9.66×Technology & Electronics
Red Gold Tomatoes56.9×
3D computer graphics5.87×Technology & Electronics
Atlantic Ocean3.35×Travel & Leisure
Google Earth6.03×Internet & Social Media
H.O.M.E.4.49×Home & Garden
Dezeen25.74×Home & Garden
Groovy (programming language)6.64×Technology & Electronics
Burlington2.9×Fashion & Accessoires
DeviantArt3.49×Internet & Social Media
Thingiverse7.44×Arts & Culture
Brooklyn3.19×Travel & Leisure
Home Renovations3.77×Home & Garden
SolidWorks16.72×Technology & Electronics
Property1.86×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SketchUp audience
TraitClusterScore
Quality AwarenessPREMIUM4.97
Design AffinityPREMIUM3.65
Luxury OrientationPREMIUM3.07
DIY MentalityTHRILL2.66
SustainabilityBALANCE2.36
LGBTQ+ IdentityOPEN2.24

Worldwide distribution

Worldwide audience distribution share by country for SketchUp
CountryShare
United States11.4%
Brazil9.9%
Spain4.7%

See SketchUp audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does SketchUp have in United States?

SketchUp has an estimated audience of 2,286,976 people in United States, concentrated in California and Texas.

What is the gender split and age of SketchUp fans?

45.0% of SketchUp fans are female, 55.0% are male, with an average age of 35.3 years.

Which brands do SketchUp fans like most?

SketchUp fans show strongest brand affinity for AutoCAD (38.01×), ArchiCAD (84.44×), and Norwegian University of Science and Technology (120.25×) over the country average.

Where do SketchUp fans live in United States?

SketchUp fans in United States are most concentrated in California (reach 299,894), Texas (reach 199,139), and Florida (reach 145,126). These three regions account for the largest share of the active audience.

What other brands do SketchUp fans also like?

Beyond SketchUp itself, the audience over-indexes on ArchiCAD (84.44×), Norwegian University of Science and Technology (120.25×), Autodesk (29.28×), and Architecture & Interior Design (14.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SketchUp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.