Rascasse Audience Intelligence

SketchUp Audience in United States

A data profile of the people who buy, follow and care about SketchUp in United States — modelled from more than twelve digital signal sources. SketchUp has an estimated audience of 2,245,654 people in United States.

#19among TV show in United States#742among Movie / TV Show / Series in United States#1943in Movies & TV

The average SketchUp fan in United States is 35.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoCAD, ArchiCAD, Norwegian University of Science and Technology, with strongest over-indexing on AutoCAD (38.01× the country average).

Demographically, the SketchUp audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SketchUp fan in United States is balanced, around 35.3 years old, with strong Quality Awareness tendencies and a notable affinity for AutoCAD.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SketchUp profile in United States.

Audience size
2.2M
in United States
Gender
45.0%♀
55.0% male
Age
35.3
average years
Country rank
#12968
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SketchUp viewers

45.0% are female, 55.0% are male, average age 35.3.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for SketchUp audience in United States
MetricValue
Female45.0%
Male55.0%
Average age35.3
Estimated audience size2,245,654
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the SketchUp audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4916%
50+13%
Fig. 04

Worldwide distribution

11.1%

of the worldwide SketchUp audience comes from United States.

Worldwide audience distribution share by country for SketchUp
CountryShare
United States11.1%
Brazil9.7%
Spain4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SketchUp audience in United States is strongest.

Fig. 05

Top regions by affinity

SketchUp fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.63×
02Vermont~6K1.61×
03Montana~10K1.53×
04Alaska~7K1.44×
05Idaho~20K1.41×
06Washington~60K1.37×
07Maine~10K1.37×
08Colorado~50K1.33×
09Oregon~30K1.30×
10South Dakota~6K1.19×
11New Hampshire~10K1.13×
12California~300K1.09×
13Kansas~20K1.04×
14Nebraska~10K1.04×
15North Dakota~5K1.04×
16Minnesota~30K1.02×
17Hawaii~10K1.02×
18Texas~200K1.01×
19North Carolina~70K1.00×
20Arkansas~20K1.00×
21Georgia~70K0.99×
22Virginia~60K0.99×
23Wisconsin~30K0.98×
24Rhode Island~7K0.98×
25Iowa~20K0.97×
26Missouri~40K0.96×
27Washington, District of Columbia~7K0.96×
28Michigan~60K0.94×
29Massachusetts~40K0.94×
30Maryland~40K0.92×
31Pennsylvania~70K0.89×
32New York~100K0.87×
33Arizona~40K0.87×
34Tennessee~40K0.87×
35Connecticut~20K0.87×
36Florida~100K0.84×
37Oklahoma~20K0.84×
38Mississippi~20K0.83×
39New Mexico~10K0.83×
40Ohio~60K0.82×
41Illinois~60K0.81×
42New Jersey~50K0.80×
43Indiana~30K0.80×
44South Carolina~30K0.75×
45Alabama~20K0.75×
46Kentucky~20K0.74×
47Delaware~5K0.74×
48Nevada~20K0.73×
49West Virginia~8K0.72×
50Louisiana~20K0.68×
Fig. 06

Affinity by region

Affinity by region — SketchUp, United States
0.68×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SketchUp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SketchUp audience
#·InterestCategoryAffinity×
01Norwegian University of Science and TechnologyBusiness & Career120.25×
02ArchiCADTechnology & Electronics84.44×
03Red Gold TomatoesTopic56.90×
04AutoCADTechnology & Electronics38.01×
05AutodeskTechnology & Electronics29.28×
06DezeenHome & Garden25.74×
07SolidWorksTechnology & Electronics16.72×
08Architecture & Interior DesignHome & Garden14.06×
093D modelingTechnology & Electronics9.66×
10ThingiverseArts & Culture7.44×
11Groovy (programming language)Technology & Electronics6.64×
12Google EarthInternet & Social Media6.03×
133D computer graphicsTechnology & Electronics5.87×
14H.O.M.E.Home & Garden4.49×
15Home RenovationsHome & Garden3.77×
16DeviantArtInternet & Social Media3.49×
17Atlantic OceanTravel & Leisure3.35×
18BrooklynTravel & Leisure3.19×
19BurlingtonFashion & Accessoires2.90×
20PropertyHome & Garden1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SketchUp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SketchUp audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.26×
Design AffinityPREMIUM2.03×
Luxury OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SketchUp audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Convenience OrientationPREMIUM0.72×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SketchUp have in United States?

SketchUp has an estimated audience of 2,245,654 people in United States, concentrated in California and Texas.

02

What is the gender split and age of SketchUp viewers?

45.0% of SketchUp fans are female, 55.0% are male, with an average age of 35.3 years.

03

Which brands do SketchUp fans like most?

SketchUp fans show strongest brand affinity for AutoCAD (38.01×), ArchiCAD (84.44×), and Norwegian University of Science and Technology (120.25×) over the country average.

04

Where do SketchUp fans live in United States?

SketchUp fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do SketchUp fans also like?

Beyond SketchUp itself, the audience over-indexes on ArchiCAD (84.44×), Norwegian University of Science and Technology (120.25×), Autodesk (29.28×), and Architecture & Interior Design (14.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See SketchUp audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SketchUp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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