Rascasse Audience Intelligence

SolidWorks Target Market in United States

A data profile of the people who buy, follow and care about SolidWorks in United States — modelled from more than twelve digital signal sources. SolidWorks has an estimated audience of 682,632 people in United States.

#3128among Brand in United States#889in Technology & Electronics

The average SolidWorks fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lights (musician), CATIA, Reddit, with strongest over-indexing on Lights (musician) (32.83× the country average).

Demographically, the SolidWorks audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SolidWorks fan in United States is more male, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Lights (musician).

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SolidWorks profile in United States.

Audience size
683K
in United States
Gender
30.9%♀
69.1% male
Age
38.3
average years
Country rank
#30372
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SolidWorks

30.9% are female, 69.1% are male, average age 38.3.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for SolidWorks audience in United States
MetricValue
Female30.9%
Male69.1%
Average age38.3
Estimated audience size682,632
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the SolidWorks audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

13.4%

of the worldwide SolidWorks audience comes from United States.

Worldwide audience distribution share by country for SolidWorks
CountryShare
United States13.4%
China12.4%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SolidWorks audience in United States is strongest.

Fig. 05

Top regions by affinity

SolidWorks customers by region in United States
#RegionReachAffinity×
01Utah~10K1.65×
02Massachusetts~20K1.57×
03California~100K1.46×
04Colorado~20K1.43×
05New Hampshire~4K1.36×
06Washington~20K1.35×
07Wisconsin~10K1.31×
08Idaho~4K1.31×
09Rhode Island~3K1.30×
10Michigan~20K1.27×
11Minnesota~10K1.23×
12Arizona~20K1.17×
13Montana~2K1.17×
14New Mexico~4K1.16×
15Connecticut~8K1.13×
16Indiana~10K1.08×
17Oregon~8K1.08×
18Ohio~20K1.07×
19Texas~60K1.06×
20Vermont~1K1.03×
21Iowa~6K1.00×
22Pennsylvania~20K0.99×
23South Dakota~2K0.99×
24Alabama~9K0.97×
25Georgia~20K0.96×
26Oklahoma~7K0.95×
27Kansas~5K0.95×
28Illinois~20K0.93×
29North Carolina~20K0.90×
30Virginia~10K0.90×
31Maine~2K0.87×
32Tennessee~10K0.86×
33Maryland~10K0.85×
34Nevada~6K0.85×
35Florida~40K0.84×
36Nebraska~3K0.84×
37North Dakota~1K0.84×
38Missouri~9K0.83×
39South Carolina~8K0.81×
40Mississippi~5K0.81×
41New Jersey~10K0.79×
42Washington, District of Columbia~2K0.79×
43New York~30K0.78×
44Alaska~1K0.78×
45Kentucky~6K0.74×
46Delaware~1K0.74×
47Arkansas~4K0.73×
48West Virginia~2K0.68×
49Hawaii~2K0.67×
50Louisiana~6K0.65×
Fig. 06

Affinity by region

Affinity by region — SolidWorks, United States
0.65×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SolidWorks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SolidWorks audience
#·InterestCategoryAffinity×
01Dassault SystèmesTechnology & Electronics110.44×
02Solid EdgeTechnology & Electronics91.64×
03CATIATechnology & Electronics79.51×
04Smart House (film)Movies & TV62.39×
05TradesyShopping56.57×
06K3 (band)Music & Radio54.89×
07Madhuri DixitMovies & TV50.28×
08Lights (musician)Music & Radio32.83×
09Computer-aided manufacturingBusiness & Career26.67×
10SketchUpMovies & TV26.62×
11AutodeskTechnology & Electronics25.28×
12CoworkingBusiness & Career20.32×
13ThingiverseArts & Culture18.33×
143D modelingTechnology & Electronics11.05×
153D computer graphicsTechnology & Electronics8.98×
16Micro CenterShopping7.51×
17MultimediaTechnology & Electronics6.76×
18RedditInternet & Social Media6.58×
19African-American musicMusic & Radio5.01×
20Social networking serviceTechnology & Electronics3.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SolidWorks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SolidWorks audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.36×
Community OrientationOPEN1.98×
Social Media UsageJOY1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SolidWorks audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.92×
CreativityOPEN1.00×
Quality AwarenessPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SolidWorks's target market in United States?

SolidWorks's target market in United States covers an estimated 682,632 people, concentrated in California and Texas.

02

What is the gender split and age of SolidWorks customers?

30.9% of the SolidWorks audience are female, 69.1% are male, with an average age of 38.3 years.

03

Which brands do SolidWorks fans like most?

SolidWorks fans show strongest brand affinity for Lights (musician) (32.83×), CATIA (79.51×), and Reddit (6.58×) over the country average.

04

Where do SolidWorks fans live in United States?

SolidWorks fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do SolidWorks fans also like?

Beyond SolidWorks itself, the audience over-indexes on CATIA (79.51×), Reddit (6.58×), Tradesy (56.57×), and Dassault Systèmes (110.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See SolidWorks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SolidWorks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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