Rascasse Audience Intelligence

Multimedia Audience in United States

A data profile of the people who buy, follow and care about Multimedia in United States — modelled from more than twelve digital signal sources. Multimedia has an estimated audience of 14,769,284 people in United States.

#1606among Topic in United States#113in Technology & Electronics

The average Multimedia fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Web server, Brittany Snow, with strongest over-indexing on Google Drive (7.95× the country average).

Demographically, the Multimedia audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Multimedia fan in United States is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Multimedia profile in United States.

Audience size
14.8M
in United States
Gender
50.8%♀
49.2% male
Age
40.6
average years
Country rank
#2368
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Multimedia fans

50.8% are female, 49.2% are male, average age 40.6.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Multimedia audience in United States
MetricValue
Female50.8%
Male49.2%
Average age40.6
Estimated audience size14,769,284
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Multimedia audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3918%
40-4922%
50+24%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Multimedia audience comes from United States.

Worldwide audience distribution share by country for Multimedia
CountryShare
United States16.5%
Brazil6.0%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Multimedia audience in United States is strongest.

Fig. 05

Top regions by affinity

Multimedia fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~70K2.22×
02California~2.5M1.48×
03Mississippi~200K1.35×
04Washington, District of Columbia~60K1.34×
05Nevada~200K1.22×
06Maryland~300K1.18×
07Florida~1M1.17×
08New York~1M1.16×
09Georgia~500K1.16×
10Texas~1.5M1.15×
11Missouri~300K1.10×
12Arizona~300K1.09×
13Oklahoma~200K1.09×
14Virginia~400K1.08×
15New Jersey~400K1.07×
16South Carolina~200K1.07×
17Illinois~500K1.06×
18Washington~300K1.06×
19Pennsylvania~500K1.04×
20Alabama~200K1.04×
21North Carolina~500K1.02×
22Oregon~200K1.01×
23Delaware~40K1.01×
24Massachusetts~300K0.99×
25Louisiana~200K0.99×
26Indiana~300K0.98×
27Kansas~100K0.98×
28Connecticut~100K0.97×
29New Mexico~70K0.97×
30Hawaii~60K0.97×
31South Dakota~30K0.96×
32Alaska~30K0.95×
33Rhode Island~40K0.94×
34Vermont~20K0.94×
35Colorado~200K0.92×
36Arkansas~100K0.92×
37Idaho~70K0.91×
38West Virginia~60K0.91×
39Maine~50K0.91×
40Ohio~400K0.90×
41Nebraska~70K0.90×
42Kentucky~200K0.89×
43Montana~40K0.89×
44New Hampshire~50K0.88×
45Tennessee~300K0.87×
46Iowa~100K0.87×
47Michigan~300K0.85×
48Wisconsin~200K0.84×
49Minnesota~200K0.84×
50Utah~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Multimedia, United States
0.83×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Multimedia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Multimedia audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics8.86×
02RonaldinhoSports8.86×
03Rick AstleyMusic & Radio8.86×
04Akame ga Kill!Literature8.86×
05Alan TuringPolitics & Society8.80×
06Google DriveTechnology & Electronics7.95×
07Eva GreenMovies & TV7.57×
08Brittany SnowMovies & TV6.84×
09Christina ApplegateMovies & TV5.95×
10Dropbox (service)Technology & Electronics3.49×
11E-TradeBusiness & Career2.79×
12Broadway theatreTravel & Leisure2.25×
13DeviantArtInternet & Social Media2.23×
14HeadphonesTechnology & Electronics2.09×
15Real propertyHome & Garden1.90×
16InnovationBusiness & Career1.76×
17Diane KeatonMovies & TV1.73×
18RadioTechnology & Electronics1.67×
19WhatsAppInternet & Social Media1.61×
20Bass guitarMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Multimedia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Multimedia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
Need for SecurityCONSERVATISM1.31×
Risk AppetiteTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Multimedia audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Healthy LifestyleBALANCE0.87×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Multimedia have in United States?

Multimedia has an estimated audience of 14,769,284 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Multimedia fans?

50.8% of Multimedia fans are female, 49.2% are male, with an average age of 40.6 years.

03

Which brands do Multimedia fans like most?

Multimedia fans show strongest brand affinity for Google Drive (7.95×), Web server (8.86×), and Brittany Snow (6.84×) over the country average.

04

Where do Multimedia fans live in United States?

Multimedia fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Multimedia fans also like?

Beyond Multimedia itself, the audience over-indexes on Web server (8.86×), Brittany Snow (6.84×), Christina Applegate (5.95×), and Ronaldinho (8.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Multimedia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Multimedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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