Multimedia Audience in United States

Multimedia has an estimated audience of 14,769,284 people in United States. 50.8% are female, 49.2% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, DeviantArt, Google Maps, Khan Academy.

The average Multimedia fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, DeviantArt, with strongest over-indexing on Finnair (675× the country average). Demographically, the Multimedia audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Multimedia fans

Demographic split for Multimedia audience in United States
MetricValue
Female50.8%
Male49.2%
Average age40.6
Estimated audience size14,769,284

Audience persona

The typical Multimedia fan in United States is balanced, around 40.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Multimedia in United States
RegionReachAffinity
California2,635,7691.62×
Texas1,429,6851.13×
Florida1,372,2361.37×
New York1,176,4521.43×
Georgia563,1771.24×
Illinois559,9201.14×
Pennsylvania540,9601.09×
North Carolina481,0971.08×
New Jersey447,8951.19×
Virginia434,1931.21×
Ohio402,8840.89×
Arizona382,8111.27×
Washington349,2861.18×
Michigan348,0690.9×
Maryland339,3451.34×
Massachusetts332,6141.14×
Tennessee282,6850.95×
Indiana254,8130.94×
Missouri240,7591.01×
South Carolina237,6061.07×
Colorado229,3460.99×
Oregon193,9211.15×
Alabama192,1980.93×
Wisconsin180,9440.81×
Minnesota176,9420.84×
Oklahoma173,4411.06×
Nevada172,2121.21×
Louisiana170,2530.89×
Connecticut146,3170.99×
Kentucky142,8240.77×
Mississippi124,2611.02×
Kansas116,4991×
Arkansas103,1530.85×
Utah99,0220.75×
Iowa97,3260.8×
Washington, District of Columbia81,3251.83×
New Mexico66,1390.89×
Nebraska62,4150.84×
Hawaii57,8560.91×
Idaho57,4590.78×
West Virginia55,4960.81×
Delaware41,9381.03×
New Hampshire40,1840.69×
Rhode Island40,1400.85×
Maine40,1160.76×
South Dakota28,8800.85×
Alaska23,4950.74×
North Dakota22,4950.74×
Montana21,9440.54×
Vermont19,7400.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Multimedia audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One16.96×Business & Career
DeviantArt27.05×Internet & Social Media
Google Maps13.76×Internet & Social Media
Khan Academy27.85×Business & Career
Indeed.com11.56×Business & Career
Diane Keaton15.87×Movies & TV
CarGurus14.71×Cars & Mobility
Beetlejuice11.65×Movies & TV
Circle K14.23×Shopping
Bruce Willis14.58×Movies & TV
AccuWeather12.29×Home & Garden
Google Drive7.88×Technology & Electronics
This Is Us (TV series)27.11×Movies & TV
Enterprise Rent-A-Car11.28×Cars & Mobility
Aaron Rodgers11.5×Sports
Google News10.51×News
Billy Bob Thornton15.16×Movies & TV
Kendra Scott18.31×Fashion & Accessoires
ICloud16.04×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Multimedia audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.85
Early Adopter MentalityPOWER1.33
Need for SecurityCONSERVATISM1.32
Risk AppetiteTHRILL1.3
Urban LifestyleOPEN1.21
PatriotismCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Multimedia
CountryShare
United States16.5%
Brazil6.0%
India5.7%

See Multimedia audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Multimedia have in United States?

Multimedia has an estimated audience of 14,769,284 people in United States, concentrated in California and Texas.

What is the gender split and age of Multimedia fans?

50.8% of Multimedia fans are female, 49.2% are male, with an average age of 40.6 years.

Which brands do Multimedia fans like most?

Multimedia fans show strongest brand affinity for Finnair (675×), Capital One (16.96×), and DeviantArt (27.05×) over the country average.

Where do Multimedia fans live in United States?

Multimedia fans in United States are most concentrated in California (reach 2,635,769), Texas (reach 1,429,685), and Florida (reach 1,372,236). These three regions account for the largest share of the active audience.

What other brands do Multimedia fans also like?

Beyond Multimedia itself, the audience over-indexes on Capital One (16.96×), DeviantArt (27.05×), Google Maps (13.76×), and Khan Academy (27.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Multimedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.