A data profile of the people who buy, follow and care about Multimedia in Brazil — modelled from more than twelve digital signal sources. Multimedia has an estimated audience of 5,377,901 people in Brazil.
Multimedia has an estimated audience of 5,377,901 people in Brazil. 52.7% are female, 47.3% are male, average age 36.5. Top brand affinities: Instagram, Flickr, Rick and Morty, Rock music, Country music.
Top brand affinities include Instagram, Flickr, Rick and Morty, with strongest over-indexing on Instagram (1.52× the country average).
Demographically, the Multimedia audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Need for Security, Individualism.
The typical Multimedia fan in Brazil is balanced, around 36.5 years old, with strong Need for Security tendencies and a notable affinity for Instagram.
The key figures that characterise the Multimedia profile in Brazil.
52.7% are female, 47.3% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 36.5 |
| Estimated audience size | 5,377,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Multimedia audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.5% |
| Brazil | 6.0% |
| India | 5.7% |
The strongest cross-interests of the Multimedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flickr | Internet & Social Media | 3.87× | ||
| 02 | Rick and Morty | Movies & TV | 3.87× | ||
| 03 | Borussia Dortmund | Sports | 3.87× | ||
| 04 | Toy Story (franchise) | Movies & TV | 3.87× | ||
| 05 | Peugeot 2008 | Cars & Mobility | 3.87× | ||
| 06 | Germany | Travel & Leisure | 3.51× | ||
| 07 | Peugeot 208 | Cars & Mobility | 3.11× | ||
| 08 | Mitsubishi | Cars & Mobility | 2.96× | ||
| 09 | Jeep Compass | Cars & Mobility | 2.68× | ||
| 10 | Spanish language | Politics & Society | 1.99× | ||
| 11 | Google Maps | Internet & Social Media | 1.86× | ||
| 12 | Dafiti | Fashion & Accessoires | 1.85× | ||
| 13 | Centauro | Cars & Mobility | 1.78× | ||
| 14 | Rock music | Music & Radio | 1.60× | ||
| 15 | MSN | News | 1.57× | ||
| 16 | OLX | Shopping | 1.56× | ||
| 17 | Pop music | Music & Radio | 1.53× | ||
| 18 | WebMotors | Cars & Mobility | 1.53× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Country music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.37× | |
| Individualism | JOY | 1.22× | |
| Patriotism | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.69× | |
| Mindfulness | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Multimedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.