A data profile of the people who buy, follow and care about Multimedia in Italy — modelled from more than twelve digital signal sources. Multimedia has an estimated audience of 4,146,513 people in Italy.
The average Multimedia fan in Italy is 41.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Google Drive, Wikipedia, Singer-songwriter, with strongest over-indexing on Google Drive (6.45× the country average).
Demographically, the Multimedia audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Multimedia fan in Italy is balanced, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Drive.
The key figures that characterise the Multimedia profile in Italy.
45.1% are female, 54.9% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 41.4 |
| Estimated audience size | 4,146,513 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Multimedia audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.5% |
| Brazil | 6.0% |
| India | 5.7% |
Where the Multimedia audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~900K | 1.22× | |
| 02 | Sicilia | ~400K | 1.17× | |
| 03 | Aosta Valley | ~10K | 1.13× | |
| 04 | Molise | ~20K | 1.06× | |
| 05 | Emilia-Romagna | ~300K | 1.02× | |
| 06 | Trentino-Alto Adige/Südtirol | ~80K | 1.02× | |
| 07 | Veneto | ~300K | 1.00× | |
| 08 | Basilicata | ~40K | 0.99× | |
| 09 | Friuli-Venezia Giulia | ~80K | 0.97× | |
| 10 | Campania | ~400K | 0.96× | |
| 11 | Lazio | ~500K | 0.95× | |
| 12 | Puglia | ~300K | 0.95× | |
| 13 | Calabria | ~100K | 0.95× | |
| 14 | Liguria | ~100K | 0.95× | |
| 15 | Umbria | ~60K | 0.95× | |
| 16 | Marche | ~100K | 0.94× | |
| 17 | Abruzzo | ~90K | 0.94× | |
| 18 | Tuscany | ~300K | 0.93× | |
| 19 | Sardinia | ~100K | 0.92× | |
| 20 | Piedmont | ~300K | 0.91× |
The strongest cross-interests of the Multimedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Drive | Technology & Electronics | 6.45× | ||
| 02 | Lush (company) | Beauty & Wellness | 6.45× | ||
| 03 | Jake Gyllenhaal | Movies & TV | 6.45× | ||
| 04 | Gerard Butler | Movies & TV | 6.45× | ||
| 05 | Nina Dobrev | Movies & TV | 6.45× | ||
| 06 | Amanda Seyfried | Movies & TV | 6.45× | ||
| 07 | Theo James | Movies & TV | 6.45× | ||
| 08 | Ben Stiller | Movies & TV | 6.45× | ||
| 09 | James Franco | Movies & TV | 6.15× | ||
| 10 | Steven Spielberg | Movies & TV | 6.06× | ||
| 11 | Scarlett Johansson | Movies & TV | 4.74× | ||
| 12 | Zoe Saldana | Movies & TV | 4.27× | ||
| 13 | Wikipedia | Internet & Social Media | 3.73× | ||
| 14 | Video editing | Technology & Electronics | 3.62× | ||
| 15 | Margot Robbie | Movies & TV | 3.12× | ||
| 16 | Satire | Literature | 2.15× | ||
| 17 | Singer-songwriter | Music & Radio | 2.07× | ||
| 18 | Activism | Politics & Society | 1.70× | ||
| 19 | Musical theatre | Movies & TV | 1.62× | ||
| 20 | Innovation | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.30× | |
| Early Adopter Mentality | POWER | 1.28× | |
| Individualism | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| Luxury Orientation | PREMIUM | 0.80× |
Multimedia has an estimated audience of 4,146,513 people in Italy, concentrated in Lombardy and Lazio.
45.1% of Multimedia fans are female, 54.9% are male, with an average age of 41.4 years.
Multimedia fans show strongest brand affinity for Google Drive (6.45×), Wikipedia (3.73×), and Singer-songwriter (2.07×) over the country average.
Multimedia fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Multimedia itself, the audience over-indexes on Wikipedia (3.73×), Singer-songwriter (2.07×), Lush (company) (6.45×), and Jake Gyllenhaal (6.45×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Multimedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.