A data profile of the people who buy, follow and care about Multimedia in India — modelled from more than twelve digital signal sources. Multimedia has an estimated audience of 5,062,901 people in India.
Multimedia has an estimated audience of 5,062,901 people in India. 20.6% are female, 79.4% are male, average age 31.6. Top brand affinities: Videography, Jim Carrey, Real property, Roman Reigns, Pirates of the Caribbean (film series).
Top brand affinities include Videography, Jim Carrey, Real property, with strongest over-indexing on Videography (3.94× the country average).
Demographically, the Multimedia audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical Multimedia fan in India is more male, around 31.6 years old, with strong Spirituality tendencies and a notable affinity for Videography.
The key figures that characterise the Multimedia profile in India.
20.6% are female, 79.4% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 20.6% |
| Male | 79.4% |
| Average age | 31.6 |
| Estimated audience size | 5,062,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Multimedia audience comes from India.
| Country | Share |
|---|---|
| United States | 16.5% |
| Brazil | 6.0% |
| India | 5.7% |
The strongest cross-interests of the Multimedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 6.73× | ||
| 02 | SEMrush | Internet & Social Media | 6.73× | ||
| 03 | Úrsula Corberó | Movies & TV | 6.73× | ||
| 04 | Portugal national football team | Sports | 6.73× | ||
| 05 | Brazil national football team | Sports | 5.71× | ||
| 06 | Alibaba.com | Shopping | 5.04× | ||
| 07 | Kristen Stewart | Movies & TV | 4.88× | ||
| 08 | Borussia Dortmund | Sports | 4.73× | ||
| 09 | Zootopia | Movies & TV | 4.57× | ||
| 10 | Pirates of the Caribbean (film series) | Movies & TV | 4.29× | ||
| 11 | Videography | Internet & Social Media | 3.94× | ||
| 12 | Brock Lesnar | Sports | 3.77× | ||
| 13 | Roman Reigns | Sports | 3.55× | ||
| 14 | FC Bayern Munich | Sports | 2.51× | ||
| 15 | Real property | Home & Garden | 2.48× | ||
| 16 | Chess.com | Sports | 2.35× | ||
| 17 | Al Nassr FC | Sports | 2.07× | ||
| 18 | OnePlus | Technology & Electronics | 1.92× | ||
| 19 | Internet celebrity | Internet & Social Media | 1.58× | ||
| 20 | Buddhism | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.31× | |
| Indulgence | JOY | 1.29× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Family Orientation | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Multimedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.