Rascasse Audience Intelligence

Multimedia Audience in Germany

A data profile of the people who buy, follow and care about Multimedia in Germany — modelled from more than twelve digital signal sources. Multimedia has an estimated audience of 3,239,437 people in Germany.

#1179among Topic in Germany#117in Technology & Electronics

The average Multimedia fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Western Union, Netto Marken-Discount, with strongest over-indexing on Tagesschau (2.23× the country average).

Demographically, the Multimedia audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Multimedia fan in Germany is more male, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Multimedia profile in Germany.

Audience size
3.2M
in Germany
Gender
42.4%♀
57.6% male
Age
39.0
average years
Country rank
#1921
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Multimedia fans

42.4% are female, 57.6% are male, average age 39.0.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Multimedia audience in Germany
MetricValue
Female42.4%
Male57.6%
Average age39.0
Estimated audience size3,239,437
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Multimedia audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3921%
40-4923%
50+18%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Multimedia audience comes from Germany.

Worldwide audience distribution share by country for Multimedia
CountryShare
United States16.5%
Brazil6.0%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Multimedia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Multimedia fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~500K1.22×
02Berlin~200K1.16×
03Bayern~600K1.12×
04Hessen~300K1.11×
05Nordrhein-Westfalen~700K1.06×
06Sachsen~200K1.05×
07Niedersachsen~300K0.99×
08Brandenburg~100K0.99×
09Bremen~30K0.99×
10Thüringen~80K0.98×
11Sachsen-Anhalt~80K0.95×
12Hamburg~70K0.95×
13Rheinland-Pfalz~200K0.94×
14Mecklenburg-Vorpommern~60K0.94×
15Saarland~40K0.94×
16Schleswig-Holstein~100K0.88×
Fig. 06

Affinity by region

Affinity by region — Multimedia, Germany
0.88×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Multimedia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Multimedia audience
#·InterestCategoryAffinity×
01James FrancoMovies & TV8.50×
02JIRATechnology & Electronics8.50×
03Jennifer Love HewittMovies & TV6.07×
04Web serverTechnology & Electronics4.90×
05Video editingTechnology & Electronics4.05×
06EurodanceMusic & Radio3.75×
07GitHubInternet & Social Media3.13×
08Western UnionBusiness & Career3.07×
09LoudspeakerTechnology & Electronics2.89×
10Real propertyHome & Garden2.86×
11Google DriveTechnology & Electronics2.42×
12Robert RedfordMovies & TV2.31×
13TagesschauMovies & TV2.23×
14TransfermarktSports2.06×
15TattoosFashion & Accessoires1.81×
16DessertsFood & Beverages1.75×
17Solar energyHome & Garden1.75×
18Netto Marken-DiscountShopping1.69×
19RyanairTravel & Leisure1.64×
20Google MapsInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Multimedia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Multimedia audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.64×
Community OrientationOPEN1.47×
PatriotismCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Multimedia audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Sports ActivityPOWER0.77×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Multimedia have in Germany?

Multimedia has an estimated audience of 3,239,437 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Multimedia fans?

42.4% of Multimedia fans are female, 57.6% are male, with an average age of 39.0 years.

03

Which brands do Multimedia fans like most?

Multimedia fans show strongest brand affinity for Tagesschau (2.23×), Western Union (3.07×), and Netto Marken-Discount (1.69×) over the country average.

04

Where do Multimedia fans live in Germany?

Multimedia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Multimedia fans also like?

Beyond Multimedia itself, the audience over-indexes on Western Union (3.07×), Netto Marken-Discount (1.69×), Web server (4.9×), and Transfermarkt (2.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Multimedia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Multimedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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