Multimedia Audience in Germany
Multimedia has an estimated audience of 3,239,437 people in Germany. 42.4% are female, 57.6% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Jotex, Western Union, Tagesschau, Pets, Transfermarkt.
The average Multimedia fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Jotex, Western Union, Tagesschau, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Multimedia audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Multimedia fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 39.0 |
| Estimated audience size | 3,239,437 |
Audience persona
The typical Multimedia fan in Germany is more male, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 767,883 | 1.08× |
| Baden-Württemberg | 557,198 | 1.26× |
| Bayern | 476,792 | 0.92× |
| Niedersachsen | 321,826 | 1.02× |
| Hessen | 293,961 | 1.19× |
| Berlin | 182,225 | 1.26× |
| Sachsen | 168,981 | 1.06× |
| Rheinland-Pfalz | 150,109 | 0.92× |
| Schleswig-Holstein | 99,286 | 0.85× |
| Brandenburg | 96,467 | 0.96× |
| Thüringen | 78,377 | 0.95× |
| Sachsen-Anhalt | 76,119 | 0.91× |
| Hamburg | 73,710 | 1.01× |
| Mecklenburg-Vorpommern | 56,473 | 0.91× |
| Saarland | 32,144 | 0.81× |
| Bremen | 24,436 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 5.55× | Business & Career |
| Tagesschau | 2.46× | Movies & TV |
| Pets | 1.7× | Pets & Animals |
| Transfermarkt | 2.58× | Sports |
| Jennifer Love Hewitt | 8.5× | Movies & TV |
| Dailymotion | 6.05× | Movies & TV |
| Felix Baumgartner | 3.91× | Sports |
| Automobiles | 1.66× | Cars & Mobility |
| Google Drive | 3.32× | Technology & Electronics |
| Ryanair | 2.01× | Travel & Leisure |
| Arnold Schwarzenegger | 4.79× | Movies & TV |
| Sports betting | 4.86× | Games |
| Real property | 3.35× | Home & Garden |
| Netto Marken-Discount | 1.62× | Shopping |
| FOCUS Online | 2.06× | News |
| Westdeutscher Rundfunk | 2.6× | Movies & TV |
| The Last of Us | 4.48× | Games |
| Google Maps | 1.75× | Internet & Social Media |
| James Franco | 8.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.32 |
| Sustainability | BALANCE | 1.31 |
| Indulgence | JOY | 1.26 |
| Early Adopter Mentality | POWER | 1.24 |
| Patriotism | CONSERVATISM | 1.23 |
| Community Orientation | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Brazil | 6.0% |
| India | 5.7% |
See Multimedia audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Multimedia have in Germany?
Multimedia has an estimated audience of 3,239,437 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Multimedia fans?
42.4% of Multimedia fans are female, 57.6% are male, with an average age of 39.0 years.
Which brands do Multimedia fans like most?
Multimedia fans show strongest brand affinity for Jotex (78.71×), Western Union (5.55×), and Tagesschau (2.46×) over the country average.
Where do Multimedia fans live in Germany?
Multimedia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 767,883), Baden-Württemberg (reach 557,198), and Bayern (reach 476,792). These three regions account for the largest share of the active audience.
What other brands do Multimedia fans also like?
Beyond Multimedia itself, the audience over-indexes on Western Union (5.55×), Tagesschau (2.46×), Pets (1.7×), and Transfermarkt (2.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Multimedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.