A data profile of the people who buy, follow and care about Multimedia in France — modelled from more than twelve digital signal sources. Multimedia has an estimated audience of 3,455,264 people in France.
The average Multimedia fan in France is 40.0 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes.
Top brand affinities include Love & Sex, Broadcasting of sports events, Christmas Gift, with strongest over-indexing on Love & Sex (151.08× the country average).
Demographically, the Multimedia audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Multimedia fan in France is balanced, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Multimedia profile in France.
47.7% are female, 52.3% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 40.0 |
| Estimated audience size | 3,455,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Multimedia audience comes from France.
| Country | Share |
|---|---|
| United States | 16.5% |
| Brazil | 6.0% |
| India | 5.7% |
Where the Multimedia audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~600K | 1.89× | |
| 02 | Île-de-France | ~700K | 1.19× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.03× | |
| 04 | Occitanie | ~300K | 0.99× | |
| 05 | Centre-Val de Loire | ~100K | 0.97× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 0.96× | |
| 07 | Brittany | ~200K | 0.96× | |
| 08 | Grand Est | ~300K | 0.95× | |
| 09 | Corsica | ~20K | 0.95× | |
| 10 | Bourgogne-Franche-Comté | ~100K | 0.91× | |
| 11 | Pays de la Loire | ~200K | 0.88× | |
| 12 | Normandy | ~100K | 0.86× | |
| 13 | Hauts-de-France | ~300K | 0.85× |
The strongest cross-interests of the Multimedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 177.82× | ||
| 02 | Love & Sex | Kids & Family | 151.08× | ||
| 03 | Christmas Gift | Kids & Family | 20.96× | ||
| 04 | Christmas tree | Kids & Family | 20.00× | ||
| 05 | Myspace | Internet & Social Media | 20.00× | ||
| 06 | Winx Club | Movies & TV | 20.00× | ||
| 07 | Big Time Rush | Movies & TV | 20.00× | ||
| 08 | ICarly | Movies & TV | 20.00× | ||
| 09 | Google Voice | Technology & Electronics | 18.16× | ||
| 10 | Raincoat | Fashion & Accessoires | 17.88× | ||
| 11 | Broadcasting of sports events | Movies & TV | 17.57× | ||
| 12 | Vattenfall | Home & Garden | 15.92× | ||
| 13 | Girl power | Politics & Society | 14.36× | ||
| 14 | Zoom lens | Technology & Electronics | 12.75× | ||
| 15 | Dentistry | Business & Career | 12.61× | ||
| 16 | Kitchen garden | Home & Garden | 12.28× | ||
| 17 | Breast Cancer awareness | Health | 8.12× | ||
| 18 | Hormone | Health | 7.23× | ||
| 19 | Improvisation | Music & Radio | 5.85× | ||
| 20 | Real property | Home & Garden | 2.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.79× | |
| Mindfulness | BALANCE | 1.66× | |
| Quality Awareness | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.74× | |
| Indulgence | JOY | 0.77× | |
| Community Orientation | OPEN | 0.79× |
Multimedia has an estimated audience of 3,455,264 people in France, concentrated in Île-de-France and Nouvelle-Aquitaine.
47.7% of Multimedia fans are female, 52.3% are male, with an average age of 40.0 years.
Multimedia fans show strongest brand affinity for Love & Sex (151.08×), Broadcasting of sports events (17.57×), and Christmas Gift (20.96×) over the country average.
Multimedia fans in France are most concentrated in Île-de-France (reach ~700K), Nouvelle-Aquitaine (reach ~600K), and Auvergne-Rhône-Alpes (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Multimedia itself, the audience over-indexes on Broadcasting of sports events (17.57×), Christmas Gift (20.96×), Kitchen garden (12.28×), and Christmas tree (20×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Multimedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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