Rascasse Audience Intelligence

Peugeot 208 Audience in Brazil

A data profile of the people who buy, follow and care about Peugeot 208 in Brazil — modelled from more than twelve digital signal sources. Peugeot 208 has an estimated audience of 3,707,558 people in Brazil.

#5among Car type in Brazil#5among Car Model in Brazil#65in Cars & Mobility

The average Peugeot 208 fan in Brazil is 41.9 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Fiat 500 (2007), Peugeot 2008, Peugeot 308, with strongest over-indexing on Fiat 500 (2007) (20.19× the country average).

Demographically, the Peugeot 208 audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Peugeot 208 fan in Brazil is more male, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Fiat 500 (2007).

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peugeot 208 profile in Brazil.

Audience size
3.7M
in Brazil
Gender
44.2%♀
55.8% male
Age
41.9
average years
Country rank
#1851
Car Model in Brazil
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peugeot 208 fans

44.2% are female, 55.8% are male, average age 41.9.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Peugeot 208 audience in Brazil
MetricValue
Female44.2%
Male55.8%
Average age41.9
Estimated audience size3,707,558
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Peugeot 208 audience in Brazil
Age bracketShare%
16-1911%
20-2919%
30-3923%
40-4925%
50+22%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Peugeot 208 audience comes from Brazil.

Worldwide audience distribution share by country for Peugeot 208
CountryShare
Brazil20.3%
Italy15.0%
France11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peugeot 208 audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Peugeot 208 fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~100K1.55×
02Santa Catarina~200K1.39×
03Paraná~300K1.27×
04Rio Grande do Sul~300K1.26×
05Goiás~200K1.24×
06Pernambuco~200K1.18×
07Amapá~20K1.16×
08São Paulo~1M1.13×
09Rio de Janeiro~400K1.05×
10Alagoas~60K1.05×
11Minas Gerais~400K1.04×
12Sergipe~40K1.02×
13Tocantins~30K1.02×
14Bahia~300K1.00×
15Espírito Santo~80K0.99×
16Mato Grosso do Sul~50K0.96×
17Mato Grosso~70K0.93×
18Rondônia~30K0.92×
19Maranhão~90K0.89×
20Rio Grande do Norte~60K0.88×
21Paraíba~70K0.87×
22Ceará~100K0.85×
23Piauí~40K0.83×
24Pará~90K0.70×
25Amazonas~50K0.69×
26Roraima~7K0.66×
27Acre~8K0.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peugeot 208 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peugeot 208 audience
#·InterestCategoryAffinity×
01Peugeot 5008Cars & Mobility22.54×
02Peugeot 508Cars & Mobility21.84×
03Fiat PandaCars & Mobility21.34×
04Peugeot 308Cars & Mobility21.06×
05Hyundai i20Cars & Mobility20.61×
06Fiat 500 (2007)Cars & Mobility20.19×
07Peugeot 206Cars & Mobility20.01×
08Peugeot 3008Cars & Mobility16.31×
09Peugeot 2008Cars & Mobility15.83×
10Chevrolet SparkCars & Mobility15.69×
11Renault ClioCars & Mobility15.34×
12Citroën C3Cars & Mobility14.78×
13Kia CeratoCars & Mobility12.07×
14Ford FocusCars & Mobility10.52×
15Toyota EtiosCars & Mobility10.32×
16Fiat StradaCars & Mobility8.85×
17Fiat UnoCars & Mobility8.78×
18Fiat 500Cars & Mobility8.75×
19CarrosTravel & Leisure6.73×
20Free marketPolitics & Society5.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peugeot 208 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peugeot 208 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.47×
Family OrientationCONSERVATISM1.67×
Urban LifestyleOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peugeot 208 audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.76×
Design AffinityPREMIUM0.77×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peugeot 208 have in Brazil?

Peugeot 208 has an estimated audience of 3,707,558 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Peugeot 208 fans?

44.2% of Peugeot 208 fans are female, 55.8% are male, with an average age of 41.9 years.

03

Which brands do Peugeot 208 fans like most?

Peugeot 208 fans show strongest brand affinity for Fiat 500 (2007) (20.19×), Peugeot 2008 (15.83×), and Peugeot 308 (21.06×) over the country average.

04

Where do Peugeot 208 fans live in Brazil?

Peugeot 208 fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Peugeot 208 fans also like?

Beyond Peugeot 208 itself, the audience over-indexes on Peugeot 2008 (15.83×), Peugeot 308 (21.06×), Peugeot 3008 (16.31×), and Renault Clio (15.34×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Peugeot 208 audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Peugeot 208. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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