A data profile of the people who buy, follow and care about Free market in Brazil — modelled from more than twelve digital signal sources. Free market has an estimated audience of 5,464,864 people in Brazil.
Free market has an estimated audience of 5,464,864 people in Brazil. 54.3% are female, 45.7% are male, average age 35.8. Top brand affinities: Used car, Peugeot 208, Fiat 500, Lexus, OLX.
Top brand affinities include Used car, Peugeot 208, Fiat 500, with strongest over-indexing on Used car (5.7× the country average).
Demographically, the Free market audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Family Orientation, Career Orientation.
The typical Free market fan in Brazil is balanced, around 35.8 years old, with strong Family Orientation tendencies and a notable affinity for Used car.
The key figures that characterise the Free market profile in Brazil.
54.3% are female, 45.7% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 35.8 |
| Estimated audience size | 5,464,864 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Free market audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 33.9% |
| United States | 19.7% |
| Mexico | 13.0% |
The strongest cross-interests of the Free market audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiat 500 | Cars & Mobility | 6.07× | ||
| 02 | Audi A3 | Cars & Mobility | 6.07× | ||
| 03 | Family car | Cars & Mobility | 6.07× | ||
| 04 | Audi Q3 | Cars & Mobility | 6.07× | ||
| 05 | Volvo XC60 | Cars & Mobility | 6.07× | ||
| 06 | Peugeot 3008 | Cars & Mobility | 6.07× | ||
| 07 | Lexus | Cars & Mobility | 5.94× | ||
| 08 | Toyota Yaris | Cars & Mobility | 5.89× | ||
| 09 | Used car | Cars & Mobility | 5.70× | ||
| 10 | Peugeot 2008 | Cars & Mobility | 5.30× | ||
| 11 | Peugeot 208 | Cars & Mobility | 5.00× | ||
| 12 | Ford Fiesta | Cars & Mobility | 4.94× | ||
| 13 | Jeep Compass | Cars & Mobility | 3.47× | ||
| 14 | Ford Ka | Cars & Mobility | 3.23× | ||
| 15 | Sweepstakes | Games | 2.79× | ||
| 16 | Hyundai | Cars & Mobility | 2.76× | ||
| 17 | OLX | Shopping | 2.43× | ||
| 18 | WebMotors | Cars & Mobility | 1.95× | ||
| 19 | Real property | Home & Garden | 1.80× | ||
| 20 | Formula One | Sports | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.14× | |
| Career Orientation | POWER | 1.65× | |
| Need for Security | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| Mindfulness | BALANCE | 0.65× | |
| Spirituality | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Free market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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