Rascasse Audience Intelligence

Free market Audience in Germany

A data profile of the people who buy, follow and care about Free market in Germany — modelled from more than twelve digital signal sources. Free market has an estimated audience of 230,172 people in Germany.

#7004among Topic in Germany#1060in Politics & Society

The average Free market fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include J Balvin, Tagesschau, Eyewear, with strongest over-indexing on J Balvin (54.08× the country average).

Demographically, the Free market audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Free market fan in Germany is balanced, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for J Balvin.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Free market profile in Germany.

Audience size
230K
in Germany
Gender
49.6%♀
50.4% male
Age
40.6
average years
Country rank
#20776
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Free market fans

49.6% are female, 50.4% are male, average age 40.6.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Free market audience in Germany
MetricValue
Female49.6%
Male50.4%
Average age40.6
Estimated audience size230,172
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Free market audience in Germany
Age bracketShare%
16-1924%
20-2911%
30-3917%
40-4921%
50+27%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Free market audience comes from Germany.

Worldwide audience distribution share by country for Free market
CountryShare
Brazil33.9%
United States19.7%
Mexico13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Free market audience in Germany is strongest.

Fig. 05

Top regions by affinity

Free market fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.43×
02Saarland~3K1.24×
03Mecklenburg-Vorpommern~5K1.08×
04Thüringen~6K1.04×
05Sachsen-Anhalt~6K1.03×
06Berlin~10K1.02×
07Hamburg~5K1.00×
08Brandenburg~7K0.96×
09Schleswig-Holstein~8K0.92×
10Rheinland-Pfalz~10K0.88×
11Sachsen~10K0.88×
12Hessen~20K0.86×
13Niedersachsen~20K0.82×
14Nordrhein-Westfalen~40K0.79×
15Baden-Württemberg~20K0.79×
16Bayern~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Free market, Germany
0.76×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Free market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Free market audience
#·InterestCategoryAffinity×
01J BalvinMusic & Radio54.08×
02Freedom Party of AustriaPolitics & Society16.61×
03Christian LindnerPolitics & Society13.91×
04Che GuevaraPolitics & Society13.19×
05Ricky MartinMusic & Radio11.75×
06BitcoinBusiness & Career10.03×
07Attorney at lawPolitics & Society9.97×
08Sahra WagenknechtPolitics & Society9.50×
09Acer Inc.Technology & Electronics8.92×
10EyewearFashion & Accessoires8.88×
11The Epoch TimesNews8.63×
12FocusNews4.98×
13TagesschauMovies & TV4.74×
14GMX MailInternet & Social Media3.22×
15Cloud computingTechnology & Electronics2.71×
16TransfermarktSports2.27×
17AppleTechnology & Electronics2.25×
18EBayShopping1.96×
19Netto Marken-DiscountShopping1.71×
20SmartphonesTechnology & Electronics1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Free market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Free market audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.68×
IndulgenceJOY2.13×
TraditionCONSERVATISM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Free market audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.46×
Luxury OrientationPREMIUM0.51×
IndividualismJOY0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Free market have in Germany?

Free market has an estimated audience of 230,172 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Free market fans?

49.6% of Free market fans are female, 50.4% are male, with an average age of 40.6 years.

03

Which brands do Free market fans like most?

Free market fans show strongest brand affinity for J Balvin (54.08×), Tagesschau (4.74×), and Eyewear (8.88×) over the country average.

04

Where do Free market fans live in Germany?

Free market fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Free market fans also like?

Beyond Free market itself, the audience over-indexes on Tagesschau (4.74×), Eyewear (8.88×), Christian Lindner (13.91×), and Sahra Wagenknecht (9.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Free market audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Free market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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