Free market Audience in Germany
Free market has an estimated audience of 230,172 people in Germany. 49.6% are female, 50.4% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Manor, Samanyolu Haber, Apostrophe, Merano, Noodle (Gorillaz).
The average Free market fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Manor, Samanyolu Haber, Apostrophe, with strongest over-indexing on Manor (11.47× the country average). Demographically, the Free market audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Free market fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 40.6 |
| Estimated audience size | 230,172 |
Audience persona
The typical Free market fan in Germany is balanced, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Manor.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 37,540 | 0.75× |
| Bayern | 23,952 | 0.65× |
| Baden-Württemberg | 23,384 | 0.74× |
| Niedersachsen | 15,050 | 0.67× |
| Hessen | 12,990 | 0.74× |
| Berlin | 8,849 | 0.86× |
| Sachsen | 7,363 | 0.65× |
| Rheinland-Pfalz | 6,968 | 0.6× |
| Thüringen | 6,428 | 1.1× |
| Sachsen-Anhalt | 6,243 | 1.05× |
| Schleswig-Holstein | 5,968 | 0.72× |
| Brandenburg | 5,786 | 0.81× |
| Mecklenburg-Vorpommern | 5,491 | 1.25× |
| Saarland | 5,459 | 1.93× |
| Bremen | 5,357 | 2.72× |
| Hamburg | 3,927 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manor | 11.47× | Shopping |
| Samanyolu Haber | 3.2× | Movies & TV |
| Apostrophe | 3× | Literature |
| Merano | 2.82× | Travel & Leisure |
| Noodle (Gorillaz) | 1.66× | Music & Radio |
| Flash memory | 2.49× | Technology & Electronics |
| Motion Picture Association of America | 4.03× | Movies & TV |
| Free University of Berlin | 1.69× | Business & Career |
| Hudson, New York | 2.74× | Travel & Leisure |
| Godzilla (1954 film) | 2.14× | Movies & TV |
| Lebanese cuisine | 2.08× | Food & Beverages |
| Kilkenny | 5.55× | Travel & Leisure |
| HOGAPAGE | 2.74× | Travel & Leisure |
| Edgar Cayce | 3.64× | Literature |
| Viator | 2.12× | Travel & Leisure |
| Paul Dano | 1.53× | Movies & TV |
| Final Fantasy VII (Famicom) | 4.19× | Games |
| HydraFacial | 1.83× | Beauty & Wellness |
| Siavash Ghomayshi | 4.45× | Music & Radio |
| Glastonbury | 2.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.21 |
| Need for Security | CONSERVATISM | 1.97 |
| Indulgence | JOY | 1.83 |
| Spirituality | BALANCE | 1.78 |
| Early Adopter Mentality | POWER | 1.54 |
| DIY Mentality | THRILL | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 33.9% |
| United States | 19.7% |
| Mexico | 13.0% |
See Free market audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Free market have in Germany?
Free market has an estimated audience of 230,172 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Free market fans?
49.6% of Free market fans are female, 50.4% are male, with an average age of 40.6 years.
Which brands do Free market fans like most?
Free market fans show strongest brand affinity for Manor (11.47×), Samanyolu Haber (3.2×), and Apostrophe (3×) over the country average.
Where do Free market fans live in Germany?
Free market fans in Germany are most concentrated in Nordrhein-Westfalen (reach 37,540), Bayern (reach 23,952), and Baden-Württemberg (reach 23,384). These three regions account for the largest share of the active audience.
What other brands do Free market fans also like?
Beyond Free market itself, the audience over-indexes on Samanyolu Haber (3.2×), Apostrophe (3×), Merano (2.82×), and Noodle (Gorillaz) (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Free market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.