Rascasse Audience Intelligence

Acer Inc. Target Market in Germany

A data profile of the people who buy, follow and care about Acer Inc. in Germany — modelled from more than twelve digital signal sources. Acer Inc. has an estimated audience of 724,814 people in Germany.

#11among Computer / hardware in Germany#1124among Brand in Germany#405in Technology & Electronics

The average Acer Inc. fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Semiconductor, Star Citizen, Twitch, with strongest over-indexing on Semiconductor (10.22× the country average).

Demographically, the Acer Inc. audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Acer Inc. fan in Germany is more male, around 35.8 years old, with strong Need for Security tendencies and a notable affinity for Semiconductor.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Acer Inc. profile in Germany.

Audience size
725K
in Germany
Gender
27.9%♀
72.1% male
Age
35.8
average years
Country rank
#8604
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Acer Inc.

27.9% are female, 72.1% are male, average age 35.8.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for Acer Inc. audience in Germany
MetricValue
Female27.9%
Male72.1%
Average age35.8
Estimated audience size724,814
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Acer Inc. audience in Germany
Age bracketShare%
16-1927%
20-2922%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Acer Inc. audience comes from Germany.

Worldwide audience distribution share by country for Acer Inc.
CountryShare
United States12.3%
India9.6%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Acer Inc. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Acer Inc. customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.11×
02Thüringen~20K1.10×
03Bayern~100K1.06×
04Hessen~60K1.03×
05Baden-Württemberg~100K1.02×
06Hamburg~20K1.02×
07Nordrhein-Westfalen~200K1.01×
08Brandenburg~20K1.01×
09Berlin~30K0.99×
10Sachsen-Anhalt~20K0.99×
11Niedersachsen~70K0.98×
12Sachsen~30K0.98×
13Saarland~9K0.97×
14Bremen~6K0.93×
15Rheinland-Pfalz~30K0.92×
16Mecklenburg-Vorpommern~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Acer Inc., Germany
0.90×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Acer Inc. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Acer Inc. audience
#·InterestCategoryAffinity×
01Star CitizenNews18.48×
02NokiaTechnology & Electronics12.44×
03DellTechnology & Electronics12.17×
04Hewlett-PackardTechnology & Electronics10.27×
05SemiconductorTechnology & Electronics10.22×
06AsusTechnology & Electronics8.38×
07Clothes dryerHome & Garden8.29×
08Virtual realityTechnology & Electronics5.75×
09World of WarcraftGames4.78×
10Instant GamingGames4.73×
11TwitchGames4.54×
12Massively multiplayer online role-playing gamesGames4.35×
13LaptopTechnology & Electronics3.99×
14Gaming computerTechnology & Electronics3.98×
15PC gameGames3.72×
16Computer hardwareTechnology & Electronics3.60×
17Mobile gameGames2.69×
18TikTokInternet & Social Media2.55×
19SportsSports1.82×
20FIFA World CupSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Acer Inc. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Acer Inc. audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.45×
Early Adopter MentalityPOWER1.94×
Convenience OrientationPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Acer Inc. audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
Design AffinityPREMIUM0.79×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Acer Inc.'s target market in Germany?

Acer Inc.'s target market in Germany covers an estimated 724,814 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Acer Inc. customers?

27.9% of the Acer Inc. audience are female, 72.1% are male, with an average age of 35.8 years.

03

Which brands do Acer Inc. fans like most?

Acer Inc. fans show strongest brand affinity for Semiconductor (10.22×), Star Citizen (18.48×), and Twitch (4.54×) over the country average.

04

Where do Acer Inc. fans live in Germany?

Acer Inc. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Acer Inc. fans also like?

Beyond Acer Inc. itself, the audience over-indexes on Star Citizen (18.48×), Twitch (4.54×), Dell (12.17×), and TikTok (2.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in Germany

See Acer Inc. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Acer Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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