Asus Target Market in Germany
A data profile of the people who buy, follow and care about Asus in Germany — modelled from more than twelve digital signal sources. Asus has an estimated audience of 1,169,373 people in Germany.
The average Asus fan in Germany is 33.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lenovo, Hewlett-Packard, Acer Inc., with strongest over-indexing on Lenovo (7.63× the country average).
Demographically, the Asus audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Asus fan in Germany is more male, around 33.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lenovo.
At a glance
The key figures that characterise the Asus profile in Germany.
Search interest · 12-month trend
Customer demographics of Asus
23.2% are female, 76.8% are male, average age 33.2.
Gender split
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 33.2 |
| Estimated audience size | 1,169,373 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Asus audience comes from Germany.
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 8.9% |
| India | 6.8% |
Geography
Where the Asus audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 1.18× | |
| 02 | Sachsen | ~60K | 1.06× | |
| 03 | Berlin | ~60K | 1.06× | |
| 04 | Baden-Württemberg | ~200K | 1.05× | |
| 05 | Bayern | ~200K | 1.04× | |
| 06 | Brandenburg | ~40K | 1.02× | |
| 07 | Thüringen | ~30K | 1.02× | |
| 08 | Niedersachsen | ~100K | 1.01× | |
| 09 | Nordrhein-Westfalen | ~300K | 1.00× | |
| 10 | Bremen | ~10K | 1.00× | |
| 11 | Rheinland-Pfalz | ~60K | 0.99× | |
| 12 | Sachsen-Anhalt | ~30K | 0.98× | |
| 13 | Schleswig-Holstein | ~40K | 0.96× | |
| 14 | Saarland | ~10K | 0.94× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.88× | |
| 16 | Hamburg | ~20K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Asus audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Acer Inc. | Technology & Electronics | 10.28× | ||
| 02 | Hewlett-Packard | Technology & Electronics | 9.00× | ||
| 03 | Lenovo | Technology & Electronics | 7.63× | ||
| 04 | Dell | Technology & Electronics | 6.86× | ||
| 05 | Nvidia | Technology & Electronics | 5.13× | ||
| 06 | notebooksbilliger.de | Shopping | 4.41× | ||
| 07 | Mindfactory | Shopping | 4.23× | ||
| 08 | Google Drive | Technology & Electronics | 3.61× | ||
| 09 | Gaming computer | Technology & Electronics | 3.16× | ||
| 10 | Laptop | Technology & Electronics | 3.12× | ||
| 11 | Xiaomi | Technology & Electronics | 3.12× | ||
| 12 | Steam | Games | 2.92× | ||
| 13 | Aral AG | Cars & Mobility | 2.71× | ||
| 14 | Commerzbank | Business & Career | 2.02× | ||
| 15 | Electronics | Technology & Electronics | 1.97× | ||
| 16 | Google Maps | Internet & Social Media | 1.76× | ||
| 17 | AutoScout24 | Cars & Mobility | 1.73× | ||
| 18 | Culture | Literature | 1.70× | ||
| 19 | Müller (company) | Food & Beverages | 1.55× | ||
| 20 | Smartphones | Technology & Electronics | 1.51× |
Personality of the Asus audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.53× | |
| Patriotism | CONSERVATISM | 1.39× | |
| Risk Appetite | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Spirituality | BALANCE | 0.85× | |
| Extroversion | THRILL | 0.89× |
Frequently asked questions
Who is Asus's target market in Germany?
Asus's target market in Germany covers an estimated 1,169,373 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Asus customers?
23.2% of the Asus audience are female, 76.8% are male, with an average age of 33.2 years.
Which brands do Asus fans like most?
Asus fans show strongest brand affinity for Lenovo (7.63×), Hewlett-Packard (9×), and Acer Inc. (10.28×) over the country average.
Where do Asus fans live in Germany?
Asus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Asus fans also like?
Beyond Asus itself, the audience over-indexes on Hewlett-Packard (9×), Acer Inc. (10.28×), Google Drive (3.61×), and Culture (1.7×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Computer / hardware audiences in Germany
See Asus audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Asus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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