Asus Audience in Germany
Asus has an estimated audience of 1,175,729 people in Germany. 23.2% are female, 76.8% are male, average age 33.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aral AG, Lenovo, Hewlett-Packard, Acer Inc., Google Drive.
The average Asus fan in Germany is 33.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aral AG, Lenovo, Hewlett-Packard, with strongest over-indexing on Aral AG (2.71× the country average). Demographically, the Asus audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware
Demographics of Asus fans
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 33.2 |
| Estimated audience size | 1,175,729 |
Audience persona
The typical Asus fan in Germany is more male, around 33.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 264,166 | 1.03× |
| Bayern | 203,320 | 1.08× |
| Baden-Württemberg | 174,572 | 1.09× |
| Niedersachsen | 115,856 | 1.01× |
| Hessen | 111,469 | 1.24× |
| Sachsen | 60,617 | 1.05× |
| Berlin | 58,628 | 1.12× |
| Rheinland-Pfalz | 57,710 | 0.98× |
| Schleswig-Holstein | 39,982 | 0.95× |
| Brandenburg | 36,540 | 1× |
| Thüringen | 29,347 | 0.98× |
| Sachsen-Anhalt | 28,760 | 0.94× |
| Hamburg | 21,605 | 0.81× |
| Mecklenburg-Vorpommern | 19,080 | 0.85× |
| Saarland | 13,015 | 0.9× |
| Bremen | 9,723 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 2.71× | Cars & Mobility |
| Lenovo | 7.63× | Technology & Electronics |
| Hewlett-Packard | 9× | Technology & Electronics |
| Acer Inc. | 10.28× | Technology & Electronics |
| Google Drive | 3.61× | Technology & Electronics |
| Culture | 1.7× | Literature |
| Commerzbank | 2.02× | Business & Career |
| Nvidia | 5.13× | Technology & Electronics |
| Steam | 2.92× | Games |
| Dell | 6.86× | Technology & Electronics |
| Laptop | 3.12× | Technology & Electronics |
| Electronics | 1.97× | Technology & Electronics |
| Smartphones | 1.51× | Technology & Electronics |
| Gaming computer | 3.16× | Technology & Electronics |
| AutoScout24 | 1.73× | Cars & Mobility |
| Google Maps | 1.76× | Internet & Social Media |
| Xiaomi | 3.12× | Technology & Electronics |
| Apple | 1.62× | Technology & Electronics |
| Targobank | 2.44× | Business & Career |
| Mindfactory | 4.23× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.59 |
| Social Media Usage | JOY | 1.28 |
| Patriotism | CONSERVATISM | 1.2 |
| Need for Security | CONSERVATISM | 1.18 |
| Quality Awareness | PREMIUM | 1.15 |
| Career Orientation | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.0% |
| Japan | 8.8% |
| India | 6.8% |
See Asus audiences in other countries
More Computer / hardware audiences in Germany
Frequently asked questions
How many fans does Asus have in Germany?
Asus has an estimated audience of 1,175,729 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Asus fans?
23.2% of Asus fans are female, 76.8% are male, with an average age of 33.2 years.
Which brands do Asus fans like most?
Asus fans show strongest brand affinity for Aral AG (2.71×), Lenovo (7.63×), and Hewlett-Packard (9×) over the country average.
Where do Asus fans live in Germany?
Asus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 264,166), Bayern (reach 203,320), and Baden-Württemberg (reach 174,572). These three regions account for the largest share of the active audience.
What other brands do Asus fans also like?
Beyond Asus itself, the audience over-indexes on Lenovo (7.63×), Hewlett-Packard (9×), Acer Inc. (10.28×), and Google Drive (3.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Asus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.