Mindfactory Audience in Germany
Mindfactory has an estimated audience of 2,222,912 people in Germany. 28.7% are female, 71.3% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Israel, Elīna Garanča, Cocktail, Slipper lobster, Stradivarius.
The average Mindfactory fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Israel, Elīna Garanča, Cocktail, with strongest over-indexing on Israel (3.18× the country average). Demographically, the Mindfactory audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Mindfactory fans
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 38.5 |
| Estimated audience size | 2,222,912 |
Audience persona
The typical Mindfactory fan in Germany is more male, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 583,194 | 1.19× |
| Bayern | 347,094 | 0.96× |
| Niedersachsen | 306,431 | 1.41× |
| Baden-Württemberg | 289,936 | 0.95× |
| Hessen | 153,350 | 0.9× |
| Rheinland-Pfalz | 115,850 | 1.03× |
| Sachsen | 102,915 | 0.94× |
| Schleswig-Holstein | 101,085 | 1.26× |
| Berlin | 80,119 | 0.8× |
| Brandenburg | 57,793 | 0.83× |
| Sachsen-Anhalt | 53,565 | 0.92× |
| Thüringen | 51,907 | 0.91× |
| Hamburg | 46,613 | 0.92× |
| Mecklenburg-Vorpommern | 37,016 | 0.86× |
| Saarland | 25,270 | 0.92× |
| Bremen | 23,246 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.18× | Travel & Leisure |
| Elīna Garanča | 10.69× | Music & Radio |
| Cocktail | 1.71× | Food & Beverages |
| Slipper lobster | 26.27× | Pets & Animals |
| Stradivarius | 1.97× | Shopping |
| Erobique | 13× | Music & Radio |
| Progressive rock | 1.57× | Music & Radio |
| VfL Wolfsburg | 1.64× | Sports |
| Stucco | 2.28× | Home & Garden |
| Corfu (regional unit) | 2.54× | Travel & Leisure |
| Keeper (password manager) | 2.99× | Technology & Electronics |
| The Knot (Website) | 6.49× | Kids & Family |
| Metamorphoses | 2.22× | Literature |
| Fatteh | 7.13× | Food & Beverages |
| Home Delivery | 1.7× | Food & Beverages |
| Inmotion | 6.09× | Technology & Electronics |
| Jane Eyre (1996 film) | 4.34× | Movies & TV |
| Atkins diet | 3.31× | Health |
| Deliver Us From Evil | 12.19× | Movies & TV |
| Philadelphia College of Osteopathic Medicine | 9.82× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.41 |
| Early Adopter Mentality | POWER | 1.89 |
| Need for Security | CONSERVATISM | 1.62 |
| Patriotism | CONSERVATISM | 1.54 |
| Convenience Orientation | PREMIUM | 1.53 |
| Quality Awareness | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.2% |
| Austria | 1.0% |
| Croatia | 0.6% |
See Mindfactory audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Mindfactory have in Germany?
Mindfactory has an estimated audience of 2,222,912 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mindfactory fans?
28.7% of Mindfactory fans are female, 71.3% are male, with an average age of 38.5 years.
Which brands do Mindfactory fans like most?
Mindfactory fans show strongest brand affinity for Israel (3.18×), Elīna Garanča (10.69×), and Cocktail (1.71×) over the country average.
Where do Mindfactory fans live in Germany?
Mindfactory fans in Germany are most concentrated in Nordrhein-Westfalen (reach 583,194), Bayern (reach 347,094), and Niedersachsen (reach 306,431). These three regions account for the largest share of the active audience.
What other brands do Mindfactory fans also like?
Beyond Mindfactory itself, the audience over-indexes on Elīna Garanča (10.69×), Cocktail (1.71×), Slipper lobster (26.27×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mindfactory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.