Rascasse Audience Intelligence

Mindfactory Target Market in Germany

A data profile of the people who buy, follow and care about Mindfactory in Germany — modelled from more than twelve digital signal sources. Mindfactory has an estimated audience of 2,153,887 people in Germany.

#378among Brand in Germany#119in Shopping

The average Mindfactory fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include notebooksbilliger.de, Cyberport, FRITZ!Box, with strongest over-indexing on notebooksbilliger.de (61.46× the country average).

Demographically, the Mindfactory audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Price Sensitivity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mindfactory fan in Germany is more male, around 38.7 years old, with strong Price Sensitivity tendencies and a notable affinity for notebooksbilliger.de.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mindfactory profile in Germany.

Audience size
2.2M
in Germany
Gender
26.2%♀
73.8% male
Age
38.7
average years
Country rank
#3100
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mindfactory

26.2% are female, 73.8% are male, average age 38.7.

Fig. 02

Gender split

26.2%
Female
73.8%
Male
Demographic split for Mindfactory audience in Germany
MetricValue
Female26.2%
Male73.8%
Average age38.7
Estimated audience size2,153,887
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Mindfactory audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3923%
40-4925%
50+15%
Fig. 04

Worldwide distribution

93.7%

of the worldwide Mindfactory audience comes from Germany.

Worldwide audience distribution share by country for Mindfactory
CountryShare
Germany93.7%
Austria1.1%
Croatia0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mindfactory audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mindfactory customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~300K1.39×
02Schleswig-Holstein~100K1.26×
03Bremen~20K1.23×
04Nordrhein-Westfalen~600K1.17×
05Rheinland-Pfalz~100K1.02×
06Saarland~30K0.96×
07Sachsen-Anhalt~60K0.95×
08Bayern~300K0.94×
09Baden-Württemberg~300K0.93×
10Sachsen~100K0.93×
11Thüringen~50K0.92×
12Hamburg~50K0.91×
13Mecklenburg-Vorpommern~40K0.90×
14Hessen~200K0.87×
15Brandenburg~60K0.85×
16Berlin~80K0.77×
Fig. 06

Affinity by region

Affinity by region — Mindfactory, Germany
0.77×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mindfactory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mindfactory audience
#·InterestCategoryAffinity×
01Steam cleaningHome & Garden63.19×
02notebooksbilliger.deShopping61.46×
03CyberportShopping31.32×
04Roman WeidenfellerSports29.77×
05MT MelsungenSports20.00×
06SparhandyTechnology & Electronics13.59×
07Whirlpool CorporationHome & Garden12.12×
08Heath LedgerMovies & TV10.18×
09LycamobileTechnology & Electronics9.90×
10Instant GamingGames6.23×
11CongstarTechnology & Electronics5.75×
12Desktop computersTechnology & Electronics5.33×
13FRITZ!BoxTechnology & Electronics5.29×
14Google DriveTechnology & Electronics4.87×
15SunExpressTravel & Leisure4.81×
16TargobankBusiness & Career4.63×
17NatureHome & Garden3.15×
18FamilyKids & Family2.78×
19EmailTechnology & Electronics2.76×
20GermanyTravel & Leisure1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mindfactory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mindfactory audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.02×
Need for SecurityCONSERVATISM1.95×
Early Adopter MentalityPOWER1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mindfactory audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
ExtroversionTHRILL0.71×
SustainabilityBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mindfactory's target market in Germany?

Mindfactory's target market in Germany covers an estimated 2,153,887 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mindfactory customers?

26.2% of the Mindfactory audience are female, 73.8% are male, with an average age of 38.7 years.

03

Which brands do Mindfactory fans like most?

Mindfactory fans show strongest brand affinity for notebooksbilliger.de (61.46×), Cyberport (31.32×), and FRITZ!Box (5.29×) over the country average.

04

Where do Mindfactory fans live in Germany?

Mindfactory fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~300K), and Niedersachsen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mindfactory fans also like?

Beyond Mindfactory itself, the audience over-indexes on Cyberport (31.32×), FRITZ!Box (5.29×), Whirlpool Corporation (12.12×), and Nature (3.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Mindfactory audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mindfactory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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